We wanted to share a cool interview done by the fine folks at Newsweek with Henry Orenstein, who was influential in the creation of Transformers and their import from Japan. The article covered many aspects of his life, but what caught our eye were the Transformers bits:
“Henry basically had a sense that Transformers was going to be something that would be transformational for the toy industry.… To be able to take a car and, with a little bit of dexterity, change it into another toy, that was something magical.”
“It was Henry who really saw the magic, the potential, that was inside all these different brands that Takara was presenting,” says Tom Warner, Senior Vice President of the Transformers franchise. “There’s a lot of toys out there, but it takes a very special individual to look at something, identify it, and say it will be a big hit in the U.S. ”
Henry didn’t style Bumblebee or create Optimus Prime’s backstory—teams of writers, designers and artists at Hasbro developed the ubiquitous Transformers we know today—but he was there first, the one who saw the promise. “Henry was absolutely the catalyst that made this happen,” Hassenfeld says.
Hasbro, working with Takara, created the Transformers in 1984, and since then those multifaceted robots have become one of the most successful action figure brands in history, touching all outposts of popular culture, from comic books and a popular theme song to numerous TV series, imitators (GoBots, anyone?) and a blockbuster movie franchise. In 2007, the first Transformers movie made over $700 million worldwide. Three more films followed. Hasbro says the Transformers franchise has brought in more than $10 billion since 2004.
There’s more over on the full Newsweek article, including a lot on his life before and after this, so head on over and check it out!