Hello and welcome back to another TFW2005 Event Coverage. Yesterday, Hasbro CEO attended the J. P. Morgan Conference to tell the audience about what Hasbro has in store for the upcoming years.
Some of the highlights:
- Hasbro’s Brand Blueprint
- Transformers Live Action Movies – TF5 & The Bumblebee Movie
- Hasbro Cinematic Universe
- New Frustration-Free Packaging For Online Retailers
- Transformers Video Games
You can check out more info, after the jump.
CEO Brian Goldner stated that Hasbro has entered the next phase of their Brand Blueprint. The company aims to grow with Entertainment-centric storytelling for their brands.
He also mentioned that while their own brand related revenue was just 17% during the early 2000s it has grown to 52% today. At the moment Nerf is the biggest revenue maker. It came as a surprise since when it comes to toy related revenues, Nerf has dethroned Transformers.
Hasbro will also be carrying out a Cinematic Universe. Micronauts will play a major role in the future. New IPs will be there. Lots of new brand names will enter the market in near future.
Hasbro-owned Mobile Game Developer Backflip Studios will deliver new mobile games including Transformers (Earth Wars) and My Little Pony this year while delivering the sequel to their own hit game Dragonvale.
Hasbro will continue with Transformers by integrating “360 Degrees Ways To Play” which means it won’t be just toys. Entertainment and Mobile Devices will play a major role. A new Hasbro team called “Integrated Play Team” (a.k.a iPlay Team) handles the integration.
Mr. Goldner stated that Transformers Franchise going through a transition period.
Also to note is that “Frustration-Free Packaging” will be introduced for toys for Online Retailers. Hasbro stated that they will be tapping into the opportunities of Online Retailing.
Brian stated that the Fan Community is now a significant factor in revenue. Over 20% Hasbro Products are purchased by or for people who are 16 years or older. There will be Fan Specific Products in the future.
Hasbro stated that while Transformers Video Games are action/adventure oriented, they will not be integrating violence into their video games (probably talking about M-For Mature rated games). Activision was mentioned as the publisher of Transformers Video Games. Oddly in past-tense stating “historically produced by Activision” (meaning a new publisher?).
Finally, Transformers 5 (Transformers: The Last Knight) will continue the story of the previous Transformers Live Action Movies while the next movie on 2018 will focus on Bumblebee. This statement further confirms the fact that the Transformers: The Bumblebee Movie may not be a continuation of the current series but rather a spin-off/standalone movie as previously stated when the movie was first announced.
The first Hasbro Cinematic Universe movie featuring G. I. Joe, Micronauts, ROM, Visionaries and M.A.S.K will be out 2018/2019.
Well that’s all, folks! We’ll see you again on another event coverage soon.
MonaLazaBeak
Thanks! Been playing for a few days now and liking what I see so far.
I appreciate you remembering this though. Nice guy!
AzT
http://files.shareholder.com/downlo…agonVale_World_on_IOS_and_Android_Devices.pdf
Hasbro on Twitter
CVprowl
I Seriously doubt all of those could be in one movie. That is a horrible idea.
Yobuster
I am excited that they are pushing forward with the Hasbro Cinematic Universe. I just wonder which property they will launch with first. I hope it is ROM, Visionaries or MASK. I;ve not much of a connection to Micronauts.
However I really think whatever they do, they need more solid storytelling and less bang bang explosions. I really also hope they don't get Michael Bay. His style is nice for some movies but after 5 TF movies…….. his style isn;t all that awesome anymore. Bring on JJ Abrams or someone akin to that style of storytelling.
Especially for ROM, so much character development and angst to be had with a guiy who gives up his "humanity" to be a robot saviour
kastaway
Haha! I just googled micronauts , i totally had that horse and the robot but they were grey and red, not white. Got it from my moms jobs holiday party one year. Goodtimes. The metal balls and them big rubber missiles
Visionaries an mask movies too oh sweet. The dolphin girl was super pretty lol
Autovolt 127
I wonder which one it will be?
SilverOptimus
Regarding Cinematic Universe, I made a slightly detailed explanation over at HISSTANK:
First Movie Of The Hasbro Cinematic Universe Will Release In 2018 – HissTank.com
It's the Universe which has all the characters. The first film may not have all of then in it.
Turakonin Prime
Last knight really is an awesome name
CountOrlock
I thought the same thing. I think the post worded it poorly and people have the impression theyre all going to be shoved into this movie. As you say, I dont think this is the case. Im pretty sure thats not what the guy meant to say.
Though we could both be totally wrong? Hasbro and Paramount really COULD be that stupid…
Deadboy
Are we sure they mean that the first Hasbro Cinematic Universe movie is going to include all of G. I. Joe, Micronauts, ROM, Visionaries and M.A.S.K.?
Because the actual sentence in the story, "The first Hasbro Cinematic Universe movie featuring G. I. Joe, Micronauts, ROM, Visionaries and M.A.S.K will be out 2018/2019" could be read that way or it could be read as the first movie set in a universe that includes those five franchises will be released that year, and it will feature one of those franchises.
Was there additional clarification at the event? Because starting a combined universe with a crossover movie with properties that disparate is absolutely bonkers and will be a complete trainwreck. It's not that I would necessarily put that past Hasbro, but I still hold out a tiny bit of hope that they aren't that batcrap crazy.
CodeXCDM
^ Rescue Bots? Maybe take a bite off whatever the Lego games do?
TheIchKing
How are they gonna make a transformers game that doesn't have violence?
BigRed
You guys do know that Hasbro isn't the one doing the cinematic universe right?
All we've heard about it so far points toward this being Paramount's movie universe, Paramount's initiative, Paramount's writer's room.
Hasbro is taggin along and smiling and nodding, but their actual input is the same as it was on the Bay movies, which is not much at all beyond giving the writers production bibles to help. This doesn't mean it's gonna be any good, but saying "Hasbro should or Hasbro will" is surrealistic, because they're not the ones doing it period.
vektsilver
Hasbro DOES NOT have the vision neccesary to do a full cinematic universe. The fact they cant see the mistakes of DC and the strengths of Marvel is proof of that.
For the fact that Transformers is getting cross overs to kick off other brands now is evidence of this as well. ROM which is a hasbro toy unrelated to Transformers is going to star in this next movie to promote a retelling of that brand. Which I will find funny if they stay true to ROMs origins since they can not stay true to the Transformers at all. When they crossover my little pony in order to get the Hasbro Universe fully fleshed out I will officially quite these boards lol.
Probe
That show is probably the Machinima series and the comics.
That toyline is DEFINITELY Generations.
autobotsrollout
Since they discovered that collectors over 16 make up a good chunk of their revenue…. maybe that will lead to more cartoons like transformers prime. Lets get a show and a line out there again that targets someone other than the 8 years old and younger demographic.
kaijuguy19
Except what is it you feel is being disregarded by the movies? That's something I still don't get when I see this complaint. If we're talking about the over all theme of two factions fighting each along with Optimus still going out of his way to make sure evil doesn't get it's way then in that respect it's still like the other iterations.
Dinobot Snarl
All 80s cartoons were 20 minute toy commercials, your point?
We're not just talking about G1 though, there are themes and norms carried through several iterations of Transformers that have been respected by each version. Bay, from the get go, did not give two shits.
NotRamjet97
…how exactly aren't the TF movies "respectful" to a twenty minute toy commercial? Because they're 2 and a 1/2 hours? What is there to respect?
malcontentman
I think they always screw up partly because they don't know what source material to incorporate and what to discard and what new original elements to develop. Also, they go for the over the top popcorn movie instead of being true to the heart of the property. M.A.S.K., G.I.Joe, Transformers could all easily co-exist in the same universe if done right. If they really want to follow Marvel's example, then they should get a captain with a reverence for the source material like Kevin Feige who knows the property and knows what peoples' connections are to it.
Here is a quote from Kevin Feige about why Deadpool was successful. This is what Hasbro needs to do:
"We’ve always said if there’s any ‘secret’ it’s respect the source material…"
“All of that is what made Deadpool so popular in the comics. Tim and his writers and Ryan Reynolds were able to get that and even magnify that up on the big screen. We’ve always said if there’s any ‘secret’ it’s respect the source material, understand the source material and then, any adaptation you make from the source material should be done only to enhance whatever the original pure spirit of the source material was."
-Kevin Feige