Hasbro has filed for another new Trademark this week at the United States Patent & Trademark Office. Titled as HASBROCON, the trademark is described in the following manner:
“Organizing and conducting conventions, exhibitions, fan clubs and gatherings for entertainment purposes and in the fields of toys, animation, comic books, fantasy, gaming, popular culture, science fiction, television and film”.
Like their previous Trademark of HASCON, the new trademark is very descriptive when it comes to explaining what the trademark is for.
Disney hosts a similar type of convention under the name D23 to showcase their franchises and products.
Once again we are thankful to Transformers @ The Moon for unveiling the new trademark.
Update: We’ve just discovered that Hasbro has now registered a new website domain name with the URL “www.hasbro-con.com”.
Zress Tayasu
the name "hascon" was probably trademarked entirely as a "just so nobody else can have it" thing.
at the same time…
☞hasbrocon
☞has bro-con
who's the bro they have a complex about?
I am reminded that a startup company my father worked for ended up changing their name from "Personal Electronic Devices" to "soundvision", entirely because the boss stopped and thought about "PED" and said "y'know, someone's going to find a way to throw an O on there, because the internet is the internet, and do we really need to clean up after that?". methinks perhaps the upper management didn't contemplate the obvious ways people would make fun of this.
backhawkdown
This will be s complete failure. The individual brand conventions work because those fans get dedicated conventions for their preferred brand. Are Joe fans going to go through the expense of attending Hasbrocon to have a tiny corner of the convention which will likely be Transformers dominated? Does anyone really care enough about Jem and Mask to travel to a con? And will all these other brands dilute the Transformers presentation that it isn't worth TF fans spending time and money to attend? Hasbro isn't Marvel. Nobody is traveling to see what Hasbro has in store.
Hollywood Hoist
I'm not sure why success is in quotes. The movies have all been successes. The last 2 broke a billion dollars world wide and the toy sales of the movie years are greater than non movie years. Fans may not like the movies or the toys, but that doesn't change the success of the movies. I may be misreading your post, but I take the "success" as sarcasm.
They need to use the same idea for the new convention.
robot convention or Autobot and Decepticon.
Newholl
It's a big con, man. Hasbro's gonna con people, man.
EightiesKid
Not much here that we didn't know before. But I am interested in this and would like to see what the first one is like.
Afterburner
You are right in that Botcon is a clever name that cannot be topped. Which is why it came back after they tried to get rid of it once before.
Greylight
Hasbro will never be able to come up with a name better than "Botcon." It's simple and straightforward, and is established in the minds and vocabulary of fans. And it can be shorthand for robot convention or Autobot and Decepticon.
I think Hasbro needs to acquire the rights to the name "Botcon" in case these other names/conventions don't pan out and they have to go back to a Transformers-only convention.
Shin-Gouki
They probably got the idea from the "success" of the Bay Movies.
signals3
Ha…and you were right! I can understand a Jem movie I guess…wanting to appeal to girls and all, but I hate when the people who make the movies stray from the source stuff…as if they have to reinvent the wheel…like the G.I. Joe movies…..why do they think that pissing off the core fan base is a good idea?
Raiyuki
Transformers also goes to comic con. That doesn't diminish the appeal of a dedicated Transformers convention.
I'm not that deep into Marvel or DC but I wouldn't be surprised if they had their own dedicated cons as well.
flamepanther
There's nothing inherently wrong with it, but fans who have been going to Botcon have become accustomed to having a convention that's more intimate and more focused than a general comic or sci-fi convention.
Deltacepticon
Sure, but why split it up that way? What's wrong with combining everything awesome into one location?
Marvel and DC are big enough on their own to function, but they still go to ComicCon.
Autovolt 127
Oh this is gonna be good….
I really hope they do that.
Transformers is still big enough on its own to function.
03Mach1
This would more than likely be for Hasbro owned properties. Of which Marvel and Disney are not.
shellformer
They briefly considered Hasiscon.
ZapRowsdower
I like the new name. It will be shortened to BRO-CON, and when I tell people where I'm going (with no explanations), they can easily assume it's some sort of male bonding convention (with possible homoerotic overtones?).
WIN-WIN.
Seriously: Bro-con!
A place where Bro's can be Bro's!
+1. Bronies would make things weird…
+1. We don't even know the con will combine things, but here we are assuming…
Plus, word on the [back] street is that Hasbro is getting some independent solicitations for running the next Botcon… so it's still a big assumption if you think Hasbro will run the next version of Botcon themselves.
We don't know.
G.B. Blackrock
I find it hard to disagree with your reasoning. I desperately wish I could, because I hate the idea of Transformers' convention presence being diminished by having to share with everything else (and either that would happen, or we'd have to be talking about SDCC-sized megaconventions, which I don't want, either).
But I fear that's exactly the reasoning Hasbro's using.
flamepanther
Insufficient data
Shin-Gouki
Zero interest in a combined con.
G1StarSaber468
Morw like an poor self advertising name for a convention ran by hasbro as.a substitute for botcon