Xiaomi is currently the biggest Mobile Device Brand in China. It’s so powerful that Xiaomi toppled Apple from the top spot in China to become the mobile device of choice of the Chinese people last August.
Xiaomi’s Vice President Hugo Barra informed us today of a new venture between the company and Hasbro to promote both Xiaomi products and Transformers.
The toy (known as Soundwave) will be shipped from China on May 13th and is priced at US$ 20.
“Xiaomi and Hasbro are collaborating for the first time crowdfunding a kickass robot model named Soundwave in China. Instead of a vehicle transforming into a robot, this time, it’s Mi Pad 2 that gets the Transformers treatment. How cool is that?
R&D worked really hard to ensure that the color, details and feel are exactly the same as Mi Pad 2. They were challenged at turning such a slim 7mm tablet into a 3D robot, but they managed to do so with a 30-step folding assembly.”
Check out more images and the commercial for the toy, after the jump.