Hasbro has started a new miniature Trade Show for selected audience titled “Factory Of Wonder” featuring their star products. The show will be handled by a new initiative named Hasbro Events. This event may have been one of the reasons Hasbro UK skipped this year’s UK Toy Fair. Factory Of Wonder event has even given its attendees a sneak peek look at Transformers 5 and Transformers toys until the end of year 2017.
Hasbro will showcase their upcoming products to a limited number of people (for the moment) as a small business convention sharing insights into their franchise plans.
The event was first held on March 10th in United Kingdom, and will continue across Europe (dates not set for Spain, Germany, Italy and France). No plans have been made [yet] for United States this year.
The team shared insights into their franchise plans, and unveiled more details about The My Little Pony Movie landing in Q4 2017.
They also presented the AllSpark content line-up for 2017 and beyond – including the much anticipated Transformers 5 in Q2 2017, 6 in 2018 and 7 in 2019, along with the Play-Doh movie in 2018.
The Head of Hasbro Studios from LA, as well as the Head of Franchise from Rhode Island attended the event, together with their security team to guard the never-seen-before content.
“The Showcase was our chance to show everyone just how passionate we are about our brands,” said Holly Oldham, UK director at Hasbro Consumer Products.
“Storytelling and fun are at the heart of everything we do at Hasbro, making it very important that our first Showcase experience embraced this ethos.
“My hope is that everyone who visited had as much fun as we did putting this event on.”
We have attached several scanned Transformers related Press Materials given & the Trailer with this news post and you can visit the official website for more info.