We have a very happy news for the South African Transformers Fans.
Hasbro has officially entered the South African market to directly distribute their toys and eliminate the Third-Party Distributors and therefore making the toys affordable. The brands including Play-doh, My Little Pony, Monopoly and Transformers will be distributed and related programs will also be broadcasted.
“The big difference between using a distributor and having direct control [over distribution] is that there will be a much bigger investment into Hasbro marketing, and obviously the product range selection will be a lot stronger as well,” explained Gavin Mansour, Hasbro’s business development manager for South Africa.
“This is an emerging market, so we have to make sure our pricing is in line with the consumers we are targeting. We will do everything we can to keep pricing in line with competition at least, and to obviously try serve that middle class market we are trying to reach,” he explained.
As for the rest of the Africa, Mr. Mansour had this to say…
“Nigeria is a big target market for us that we are really looking at seriously. And also obviously Kenya.”