Today is the last day of International Licensing Expo 2013 and already Hasbro has scored some big deals with other companies worldwide.
The biggest name associated with Hasbro is undoubtedly: Transformers. Yesterday, we announced Hasbro’s plan to celebrate the 30th Anniversary of Transformers with publishing. With books being Food for your mind, why not have some food for your tummy?
Today at the Expo, Hasbro came to an agreement with Brand Licensing Team (BLT) for food and beverage extensions for various Hasbro properties in the U.S. and Canada, including Transformers.
“For Hasbro, the alignment with Brand Licensing Team made sense because of their long-term strategic approach and experience in the food and beverage industry,” says Simon Waters, senior vice president, global brand licensing and publishing, Hasbro. “We were impressed with their go-to-market plans and ideas to infuse our beloved Hasbro brands into the lives of consumers in a new way.”Brazilian apparel retailer LEADER has also extended its relationship with Hasbro to expand the Transformers, My Little Pony and Littlest Pet Shop lines into categories such as footwear and accessories this holiday season.
We are yet to see what Hasbro is showcasing at the International Licensing Expo 2013, but enjoy their Company Entertainment and Licensing Video (which they debut for the 2011 International Licensing Expo) below:
shroobmaster
Everytime MACRAPTRON makes another post it's like watching an old grandpa get more and more deranged as the alzheimers sets in.
AutobotMaster44
Hasbro, you've done it again. Astounding my mind, and stomach, with future books and possible foods. You go Hasbro!!!!
TFW10
Couldn't agree with you more.
MC Rap Throne
TT is giving us officially licensed MP vehicles. Hasbro will give you food and children shoes, LOL.
captain N
All i want from Hasbro is more news on TF4 & any news on next years new TF cartoon.
eagc7
it was in the Universal booth
NoleScream
Well I mean Megs had half a face left in DOTM…
… or maybe it's just to balance with the 4.
Starscreamownz
That was for a month to reshuffle the staff in command of the production. Trevvorow said things were still going.
Wait why is Jurassic Park at the Paramount booth.
Driskull98
I'm amazed anyone can get really excited over this poster.
GAUGE
I'll bet this time around the line will be even more simplistic than botshots and those Robot Heros TF toys combined.
They are all going to be underpainted happymeal quality toys.
Afterburner
DOTM was one of the worst TF lines from concept to inception. It was poorly mapped out, poorly designed, and poorly received. Imagine that.
Whatever TF4 brings, let's hope it has higher standards. But I'm not counting on it.
Timothy.R
Yeah.. I hope hasbro doesn't ruin this line like it has with others.. Pushing multiple repaints in the first few waves.. Stores didn't want to order more toys which is why we never saw human alliance soundwave, deluxe soundwave, or deluxe wheeljack.. And we didn't get an iteration of Dino other than in cyberverse which is unacceptable. They gave us a leader class bumblebee instead of megatron.. Who, this time, had a bad ass looking alt mode. Ultimate prime was just as big a piece of crap that devastator was.. Which is a shame, cause those two could've been incredible. And like you said, what they did with the wreckers was horrible.. Not to mention we never got the deluxe leadfoot, which is annoying. . I mean, the first wave of dotm human alliance figures were just repaints of bumblebee.. And skids.. I wish they would've sucked it up and just gave us the third wrecker instead.
And what really worries me this time is the licensing.. I wonder how many of the toys are going to get the shaft because of licensing. . And like you said, my second biggest worry is hasbro's more recent attempts at making toys for movies.. Are we just going to get a full line of rescue bot looking toys.. Or a full line of robot hero figures, with only two true movie toys that transform for real (which would be prime and bumblebee)?.. I'm scared.
MV95
It's probably just a design they decided to use for the TF4 logo. The Decepticons will still probably have the same one as the first 3 movies.
mirageandjazz11
thats because its the movie decepticon logo.
eagc7
earlier there were news on JP4 coming in 2015, and the poster have a 2015 date on it, so its JP4 teaser poster
Power12354
I don't know if anyone has pointed this out, but what's with that Decepticon symbol? It's different than what we're used to (ie. No triangle shape on the "cheek" of the "face," Different shaped eyes)
EnerJohn
I'm a huge JP fan. I have been since 1993. I just looked up the JP logo you mentioned, I don't think that's for JP4. It most likely for the new JP stuff that is coming out this summer/fall. And as far as I've heard, JP4 is on hold. Honestly, I hope it's good because how many times can we go back to an island with dinosaurs on it, just to be chased around and cars pushed off cliffs? I know this may sound crazy coming from a huge JP fan who has all his JP merchandise from 1993 on display in the basement. I say this because I do not want another JP3.
nikinaga
Not the "Raksha debate" again. I'm going to have to find annother macguffin to keep the world from falling apart… again…
cheetor71
This isn't really anything new. We've been seeing this image for a while now. The only difference is the date.
Starscreamownz
I'm more interested in that Jurassic Park Logo. Make me happy, Trevvorow <33.