This is TFW2005 Coverage Of UBS Best Of Americas 2012 Conference; where plans for Transformers 4 was officially revealed by Hasbro including a Placeholder Logo.
- Transformers 4 Revealed
- Origin of Transformers: Rescuebots
- Future of the Transformers Brand
- …and more.
You can read all about it and take a look at few images, after the jump. Enjoy!
Brian Goldner; President and Chief Executive Officer and Deborah Thomas represented Hasbro at the UBS Best Of Americas 2012 Conference.
Mr. Goldner started off with a video showcasing Hasbro brands including The Hub. Explains Hasbro brands and moved on straight to Transformers.
He stated that they planned to reinvent Transformers after year 2000. Around that time they created a brand blueprint around Transformers; Movies, TV, Games and Licensing.
Brian went onto Financial Stuff. But the Transformers 4 talk was yet to come.
Botshots and Kre-O, both were mentioned under Gamification of Hasbro brands; wanted to take Hasbro games away from being just Board Games.
Merchandising related to Transformers: Prime and Rescue Bots will grow.
Transformers 4 is set to release in 2014. Also, Stretch Armstrong will have a movie series as well as a TV series in 2014. Brian said people are asking about Transformers 4 and Hasbro plans for 2013.
Q&A session started with Brian and Deborah Thomas answering.
Ooh, someone asked why US sales are down? Brian said International sales are good but is trying their best to market Hasbro products in US and Canada.
About Hub? Hasbro owns the rights but Hasbro Studios is creating the content and sending to Hub and other TV Stations to other countries. Other stations pay licensing fees.
Transformers 3 didn’t meet expectations. What about Transformers 4?
Brian says TF3 did well in boxoffice. Regarding toy sales… it’s because of same characters in all three movies. This is why Transformers 4 will have a new cast of [robot] characters and it will be a story revolving around these new characters. Brian said Transformers will branch out to more categories. For example; during Transformers 3, they had an idea to expand the Transformers brand on Little Kids segment. This was the origin of Rescuebots said Mr. Goldner. Soon the idea took a separate life and evolved to a separate toyline. He said it’s normal for any brand to experience the situation (what happened to Transformers 3 toyline) and stated that brands need re-imagining, reinvent and hinted that the same is to happen with Transformers 4.
I guess they don't realize it doesn't matter if they make new characters if the toys never actually get to the stores.
I know hasbro sells to the stores then it's the stores distribution, but if they really worried about sales they could have reps that make sure the stores actually stock product.
That is brilliant. Well said!
I've been saying this same thing since the end of RoTF ….
I'm happy to see I'm not the only one to notice the boneheadedness of that Hasbro rep's statement.
Except for The Simpsons, Family Guy, South Park, Naruto, Pokemon…etc)
if beast is a new show, again its not due to tf4. toyline wise, yes that could be, not cartoon wise no its not tf4.
i am pretty sure that beast formers was in theri ideas before TF4 was officialy annouced. i am sure season 3 was written before they announded tf4 (but who knows when they begun writting it)
heck, even if there was not a tf4, prime is still going to end, ALL shows must have to end
Indeed. Congratulating themselves about fixing something they kinda caused the problem with to begin with. Makes me imagine them going 'We don't know our arse from our elbow but we do know something went wrong with the elbow so we're going to re-invent the elbow to fix it. Erm… the elbow is that thing you shit out of, yes..?'.
I don't think Beast Hunters is TFP season 3 per say. Season 3 may lead into or begin Beast Hunters at some point. And even if it is Beast Hunters completely, I still think the huge change in direction for TFP is because TF4 toys are coming out early 2014 and Hasbro doesn't want two similar toylines competing with eachother or one overshadowing the other. Hasbro doesn't want to end Prime per say, but wants to make it different enough from the TF4 toys so as to not compete with them or have kids and fans buy both.
I find it strangely galling to read about a bunch of stuffed-shirt executives congratulating themselves over having enough vision to "reinvent" the franchise with "fresh ideas", when the notion of a more expansive cast of new characters is really fundamental to the roots of Transformers. The whole repetitive "5 man team" approach has been getting stale for a decade or more, but any long-term fan could see how the franchise had been losing touch with some of the appeal of the original line. Now we get a bunch of business-lunchers talking like they "fixed" Transformers because it was inherently broken.
I dunno… maybe all this "reinventing the brand" bluster just has me worried, since so often that kind of talk goes horribly astray if those involved don't really understand what they're working with to begin with.
TF4, had nothing to do with Prime ending, PLUS the Beast wars thing is the name of TFP Season 3, so if its true then Beast Hunters is actually the series finale of Prime, look DOTM didnt affected Prime at all, so TF4 is NOT the one to blame
I'm sorry, but I hate this movie already! Not because of what it is about. I hate it because it is to blame for why the current iteration of Transformers Prime is ending so early next year and turning into a beast-based series instead. Because Hasbro doesn't want two vehicle-based toylines to compete with eachother in 2014. It is so damn obvious! If it's bad, I don't care. What I do care about is that this movie is going to do to TF Prime what the other movies did to Animated!
Man, I think I see where you're coming from. ROTF Voyager Optimus was spot-on for his on screen counter-part. I was even interested in Dino, because had that figure been good – I'd have him on my shelf as Sideswipe(what was that Bay said about red not filming well). AS you stated – those toys were hardly found, and the ones that did sell, or at least people kind of wanted – did NOT show up in any of the films (ROTF Mindwipe and HFTD Bludgeon and Banzaitron and DOTM Skyhammer with cross look on their faces).
The following argument is no good:
1. In TF: DOTM, there were many of the same characters as the previous movies.
2. If 1 is true, then the toys had to all be the same as the previous movies.
4. Thus, all of our toys for DOTM had to be largely the same as TF1 and ROTF.
5. If 4, then the customers didn't buy the toys because they were all the same.
6. Therefore, our toy sales dropped off because the customers had all the same toys already of all the same old characters.
There's so much wrong with this argument, but I'm only going to pick on two illegitimate steps. First, step 2 is false: there was a sizable minority of interesting characters in DOTM that deserved more toys. In fact, I hunted for them (I wasn't always in the loop on TFW2005 at the time): Soundwave, Que, and Dino, in particular. They never came. They certainly lost a lot of sales opportunities given that I'm certain I wasn't the only one looking for these. I even paid through the nose for the Human Alliance version of Soundwave, since I needed that to complete my ideal collection (actually, my wife got it for me for my birthday).
Second, step 5 is false: it relies on a dubious causal claim: the sameness of characters was the sole cause of our drop in toy sales. Here's a plausible alternative causal explanation: the general suckiness of the toy quality is the explanation. I was pretty disappointed with the quality of plastic and paint schemes. What ever happened to the chrome paint from the '80s? That kind of stuff would really make your toys attractive to collectors. I get that you are also interested in selling stuff to babies, and they don't need chrome details (well, then again, babies like shiny things), but there wasn't enough that was compelling about the toys to make be bust out the wallet. Whatever happened to quality over quantity, anyway? Shortsighted obsession with maximizing profits caused the decline in sales, not characters. Hate to break it to you.
That I think has nothing to do with Bumblebee's toys. Though if Bee had a voice maybe it might make him more popular.
Can Bumblebee now be voiced by Nolan North?
Optimus Prime, Hasbro needs.,
Bumblebee however they do not need. Plus Smokescreen in Prime is proving the kid appeal character doesn't have to be yellow.
Only if you count Season 3 of G1 and/or Optimus Primal as a separate enough character in BW/BM, and Optimus Prime appeared in both those instances.
Have there ever been a US series without a version of Optimus?
Transformers 4 – The Beast Wars!!