We have received a Press Release from Hasbro and it’s about the recent Cybertron Convention, China.
Hasbro is kicking off the start of the first ever official TRANSFORMERS fan convention to be held in Asia, “TRANSFORMERS Cybertron Con,” at the East Asia Exhibition Hall at the Shanghai World Expo.
A “history corridor” will be featured. Within the corridor, visitors and fans can see the chronological progression of the TRANSFORMERS brand beginning with the classic “Generation 1” era, BEAST WARS to the most recent entertainment blockbuster movies and current HUNT FOR THE DECEPTICONS promotion.
In addition to expert panels and the historical retrospective, special events and exhibits will include:
- An opening ceremony where Hasbro will unveil a 23-foot tall BUMBLEBEE character statue.
- A “grafitti wall” featuring TRANSFORMERS characters in the Shanghai East Asia Exhibition Hall.
- Demonstrations of the recently released Transformers: War for Cybertron video game from Activision.
- TRANSFORMERS drawing classes for attendees.
- Three-dimensional action figure dioramas capturing scenes from popular TRANSFORMERS entertainment including the blockbuster movies and 1980’s animated series.
- TRANSFORMERS Challenge competitions testing attendees skills at converting TRANSFORMERS action figures from “robot” to “vehicle” modes.
The TRANSFORMERS Cybertron Convention starts today, Friday, July 30 and ends on Tuesday, August 3.
To read the entire Press Release, click on the Title Bar. HASBRO ANNOUNCES THE FIRST EVER “TRANSFORMERS CYBERTRON CONVENTION” IN CHINA
The Largest Official Gathering of TRANSFORMERS Fans Starts Today at Landmark Brand Expo in Shanghai
Pawtucket, RI – July 30, 2010 – Hasbro, Inc. (NYSE: HAS) is kicking off the start of the first ever official TRANSFORMERS fan convention to be held in Asia, “TRANSFORMERS Cybertron Con,” at the East Asia Exhibition Hall at the Shanghai World Expo. Building on the tremendous momentum and enthusiasm for Hasbro’s popular brand around the world, the Company is presenting an extensive collection of historical TRANSFORMERS items from throughout the brand’s 26 year history. In a visually stunning exhibit, Hasbro is welcoming fans to experience a wide variety of offerings from the brand’s current toy line and entertainment.
This “history corridor” will be featured in the central section of the expansive TRANSFORMERS Cybertron Convention footprint within the East Asia Exhibition Hall at the Shanghai World Expo. Within the corridor, visitors and fans can see the chronological progression of the TRANSFORMERS brand beginning with the classic “Generation 1” era. As fans proceed through they will be able to view extensive artwork and information about characters and stories from different eras of the brand from BEAST WARS to the most recent entertainment blockbuster movies and current HUNT FOR THE DECEPTICONS promotion.
“The first ever ‘TRANSFORMERS Cybertron Convention’ in Shanghai is a testament to the global phenomenon that Hasbro’s TRANSFORMERS brand has become over its twenty-six year history,” said John Frascotti, Global Chief Marketing Officer Hasbro, Inc. “We’re thrilled to welcome tens of thousands of fans to this unprecedented convention to celebrate the stories, characters, art, action figures and entertainment surrounding the TRANSFORMERS franchise.”
In addition to the historical retrospective, the first “TRANSFORMERS Cybertron Convention” will feature a wide variety of displays, interactive experiences and special events. TRANSFORMERS brand leaders and designers from Hasbro’s global headquarters in Pawtucket, Rhode Island will also be in attendance to meet with fans and attend special events and panel discussions. In all, over two thousand TRANSFORMERS action figures will be on display and the retrospective will feature TRANSFORMERS artwork including figure designs, cartoon animation and comics. Some artwork featured will have been previously unreleased prior to the convention.
In addition to expert panels and the historical retrospective, special events and exhibits will include:
* An opening ceremony where Hasbro will unveil a 23-foot tall BUMBLEBEE character statue, one of the largest TRANSFORMERS statues ever, made for the TRANSFORMERS Cybertron Convention.
* A “grafitti wall” featuring TRANSFORMERS characters in the Shanghai East Asia Exhibition Hall.
* Demonstrations of the recently released Transformers: War for Cybertron video game from Activision.
* TRANSFORMERS drawing classes for attendees (at select times).
* Three-dimensional action figure dioramas capturing scenes from popular TRANSFORMERS entertainment including the blockbuster movies and 1980’s animated series.
* TRANSFORMERS Challenge competitions testing attendees skills at converting TRANSFORMERS action figures from “robot” to “vehicle” modes.
The TRANSFORMERS Cybertron Convention starts today, Friday, July 30 and ends on Tuesday, August 3. For more information about the convention, fans can visit ad.sh.sohu.com/transformers//index.html. For more information about the TRANSFORMERS brand, fans can visit Transformers.com Official Transformers Site.
Tigermegatron
thanks for the above info.
DrillBIT
ACToys is the main sponsor for this event. Hasbro China is the host.
Takara (HK) supports the show with their new products. Old toys and showroom is filled with fan's collection and toys.
This year they choose Shanghai. Next year will be some other city in China.
Tigermegatron
I'm just kinda curious which company or group of TF fans is in charge of this new Cybertron convention. do we know the TF fans? do we know the company?
Is hasbro or takara solely in charge of this new Cybertron convention?
being that hasbro & takara equally stock china stores with both of their TF products. which company hasbro or takara has more of a active role in the conventions panels & Q & A sessions. do both hasbro & takara 50/50 share panel/Q & A responsibilites.
I just find it incredible that the first official cybertron convention reveals the biggest TF toy of all time MP Rosdimus Prime.
rizuan76
DrillBIT
Snapshots of the Cybertron Con from ACToys forum
From the same thread… Fan meeting dinner snapshots.
I wonder what this is… probably custom kit from TFClub
TFClub coverage
Day 0
Day 1
Day 2
DIY Scattershot
DIY(?) Arcee
TFC-EX006 (Target master thing)
shroobmaster
Not just you're stating that the convention is about Cybertron only you're also coming on to rizuan!? There's dating sites y'know
Feralstorm
Please observe the winking smiley.
rizuan76
Huh? I thought that was just the name for the convention that's all?
Feralstorm
Seems short-sighted to limit the covention's scope to the Transformers Cybertron line like that.
malcontentman
North America, Transform and Roll Out!
Sprocket
Yeah, that license was probably only for the US.
That said, I'm surprised it took this long, but I'm glad they're finally getting recognized. Ignoring the country's current economic standing, China perhaps has a larger ratio of hardcore Transformers fans than any other country, with perhaps only the Philippines coming anywhere near them in regards to fan dedication. I mean, look at all the crazy fan-kits that come out there. Look at how both the Transformers movies did there: they're some of the most successful movies in China's history. I'm sure we can expect Hasbro to further acknowledge China in the future, in many other ways.
That said, we really need to step up our game. Let's show the world the US and Canada can be hardcore too!
alfred p. sloan
What do you mean, Gog?
GogDog
There goes Fan's Project's international exclusive license.
alfred p. sloan
I think this will become huge. I really hope Hasbro continues with this type of brand expansion.
eagc7
Please hasbor make a covnention ehre in guatemala and i will be a happy tf fan
Deadend
Like I said in the other thread, this is probably why they had the new generations there, to give this new con something special to premiere with. Kudos to them if that's the case. Gotta give props when they respect the fans of their lines like that.
WomanJazzy
Hasbro and Takara!! When are you coming to PEru???? Come to South Americaaaa
03Mach1
Uber, awesome, ridiculously sweet and amazing!!!!!
Now what is it? Link missing?
SilverOptimus
News Post : Press Release – Hasbro Announces The First Ever “Transformers Cybertron Convention”