Earlier we brought you the news of Transformers: Earth Wars with special courtesy from good folks at Space Ape Games, Hasbro and Backflip Studios. You’ll be curious to know how this partnership came to be. It just so happens that Games Industry; an online magazine dedicated to the business aspect of video games, has come up with a lengthy article highlighting the new licence agreement and the future of the Transformers Video Games. They’ve also published images of couple of upcoming characters and both of them being Fembots.
“I think the movie game tie-ins that categorised the later generation of console development don’t really work for mobile,” says [Simon Hade; co-founder of Space Ape Games]. “You can’t have thoe external dependencies driving the game so rigidly. You get some examples of studios that can build a franchise and turn out sequels regularly, but for the most part a good studio wants to ship a game when it’s ready. So you want to pick an IP and a strategy that work together, where you can take advantage of the fact that your game is going to be recognised and downloaded by a lot of people because it’s a Transformers game, but you also want to add to the brand, bring something new to it. At the same time you don’t to have to tie yourself to a movie release or an E3 announcement. I don’t think that model will be what defines IP games on mobile in the way that it did on console.
You can learn a lot more from Games Industry.