Last but by no means least, we have some images of the Transformers Rescue Bots line on show at Toy Fair 2017. There are a bunch of different releases on show, including some more releases for the Rescan line (including a redeco of the dinosaur Optimus Prime, and a two headed dragon who we’d bet is Twinferno). There is also a large, dragon Bumblebee with fire and ice themed Minicons, and a pair of racetrack sets to interact with the new Rescue Bots Flipracers, one of which, the Optimus Prime Race Track Trailer, is reported to be the largest piece in the Rescue Bots line and seems to include a big transformable Optimus. Speaking of the Flipracers – they are also on show. Check them all out attached to this post.
Some official images of the upcoming Transformers Rescue Bots Brushfire figure have been posted on the Smyths Toys website. Brushfire is a new addition to the Rescue Bots lineup, a rugged halftrack quad bike with a fairly unique robot mode design. He’s the sole new release in Rescue Bots Rescan wave 12, and according to the Smyths website, he’s also supposedly available now at UK retail.
Hasbro will participate in this year’s Kidscreen Summit to showcase their media strategies which includes TV and Movie lineups such as Transformers: Robots In Disguise, Transformers: The Last Knight, My Little Pony: Friendship Is Magic and My Little Pony: The Movie.
Also, previously unknown and new shows and movies will also be announced along with future seasons of ongoing cartoons.
Team of Hasbro delegates attending:
- Sue McPoland (Director, Global Consumer Insights – Hasbro Global Brand Licensing & Publishing)
- Jackie Fradin (Sr. Director Global Consumer Insights – Hasbro Inc)
- Gustavo Gomez (Sales Director LatAm & Iberia – Hasbro Latin America)
- Nuno I (Director of Sales, Asia Pacific – Hasbro Studios)
- Finn Arnesen (SVP, Global Distribution & Development – Hasbro Studios)
- Nina Scales (Vice President, International Distribution – Hasbro Studios)
- Sheetal Merchant (Sales Director EMEA – Hasbro Studios)
- Natalie Verdugo (Sr Manager, Global Marketing – Hasbro Studios)
- Andie Wheatley (Sr Marketing Coordinator – Hasbro Studios)
Brenda Wooding will also address the audience on ‘Brainpick: Co-Productions & Financing’. Over her career, Brenda has managed the international distribution of mechandise-based properties such as My Little Pony, Transformers and G. I. Joe for Sunbow Entertainment.
Top Toys”R”Us execs Richard Barry (Global Chief Merchandising Officer) and Jamie Uitdenhowen (VP, General Merchandising Manager) will be on the main stage at Kidscreen Summit sharing their views on the current consumer products landscape, what’s hot and not, and trends to keep an eye on. In a fireside chat led by LIMA’s SVP of Industry Relations and Information Marty Brochstein, they’ll also give our attendees an inside look into how the world’s largest dedicated toy and baby products retailer evaluates IPs and how its teams work with partners.
Kidscreen Summit is renowned as the kids entertainment industry’s most important annual event. In 2016, the conference welcomed nearly 1,800 attendees from more than 50 countries. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.
The summit will take place this February 13th-16th at InterContinental, Miami.
Hasbro Middle-East is letting us know of the 2017 Transformers release slate.
Majority of the figures released in 2015/2016 will get a release this year in the Middle-East. It’s a little late but better late than never. The list includes Transformers: Generations, Transformers: Rescue Bots and Transformers: Robots In Disguise.
- Transformers: The Last Knight Toy Shelf Date/Street Date is confirmed for Middle-East as May 2017.
- Transformers: The Last Knight Role Play Masks announced.
- Transformers: The Last Knight 12″ Titan Changers announced.
- Transformers: Robots In Disguise Crash Combiners are renamed as Quick Combiners.
You can check out the complete list, after the jump. [Read more…]
Joining the cuteness of My Little Pony, Marvel and Sesame Street Playskool Friends, the new Transformers Collector Pack is a joy for everyone.
These little toys are designed specifically for tiny hands (ages 3 years and up) and contains no removable parts that will become a possible choking hazard. The Collector Pack comes with 7 Autobot figures:
- Optimus Prime
The pack is currently available on the Hasbro Portugal website and may soon be available elsewhere. Check out the images, after the jump.
Following the announcement of last year’s amazing success, Hasbro CEO Brian Goldner joined with host Jim Cramer of Mad Money to tell us a little bit more.
Mr. Goldner explained that there will be more episodic Transformers content in the future in addition to online, fan-generated and live action movie content.
“It’s all about engaging the consumer across storytelling and innovation, a lot of digital engagement. We do it all around the world, Our international business, category for category and region for region, we are up considerably.”
Goldner explained that the company relies on proprietary consumer insights to get a clear sense of what customers really want. They use the feedback to guide product development and create entertainment experiences for fans around the brands they like.
You can watch the video on CNBC’s Mad Money.
Hasbro held their 2016 4th Quarter (and 2016 Overall) Financial Call this morning and they are happily moving towards 2017.
Brian Goldner – CEO of Hasbro told the following regarding Transformers:
“Powered by our all-screen, year-round storytelling, Transformers had a strong finish to 2016, posting double-digit growth in the second half of the year and is well positioned for the next chapter of the Transformers franchise
Significantly, Hasbro has two major films featuring our brands: Transformers: The Last Knight opening in June and My Little Pony: The Movie comes to theatres in October.
New launches from Backflip Studios, including Transformers: Earth Wars and Dragonvale World, are performing well.”
During the Q&A session, Debbie Hancock (Hasbro Vice President) and Mr. Goldner stated that they look forward to the 2017 movie slate which includes Transformers: The Last Knight and Spider-Man: Homecoming.
Brian stated that a strong line-up of figures are planned for TLK and we will get to see it during New York Toy Fair 2017.
2nd half of last year, Transformers sales were up in a significant way. Transformers: Rescue Bots, Robots In Disguise and Combiner Wars web series helped to keep the momentum going even on a non-movie year. This year being a movie year will enable Hasbro to accelerate that business further. Hasbro is also preparing for 2018 where a movie based on Autobot Bumblebee will take place.
They also stated that Boulder Media Studio acquired by Hasbro last year will also focus on multiple Animated Series to expand Hasbro brands.
Check out several slides from the presentation, after the jump.
Couple of weeks ago, we reported that Hasbro Toy Shop has been updated with a new line of Rescue Bots Flipracers. Entertainment Earth now lists several more Flipracers and additional launchers.
Joining previously revealed Heatwave, Optimus Prime, Hoist, and Medix are Sideswipe, Blurr, Chase, Boulder, Salvage, Bumblebee and Blades.
Bumblebee and Blades are part of two Launcher Sets, while the others are part of two 3-Packs titled as ‘Griffin Rock Racing Team‘ and ‘Griffin Rock Construction Team‘.
Furthermore, joining Salvage and Bumblebee are two more Epic Figures. Boulder and Quickshadow belongs to the same 4th Wave of Epic Figures which are basically Titan Class figures with limited articulation.
Check out more details and images, after the jump.
Yesterday, we brought you a list of Exhibitors and Transformers products that will be on display at this year’s Nuremberg Toy Fair. Now it’s time to look at what to expect from London Toy Fair 2017. The event will take place this January 24th at Kensington Olympia.
Due to multiple Toy Fairs falling close together, Hasbro (along with Mattel) will be skipping this year’s London Toy Fair as well. Last year, when the company took the same decision, many industry experts claimed that it is very disruptive to UK’s Toy Fair as many potential Hasbro license candidates tend to stay away from the show. Happily however, Hasbro distributor A.B.Gee officially stated that Hasbro’s 2017 toyline will be featured at London Toy Fair by them. The list includes Transformers as well as Nerf.
“Again, [A.B.Gee] will have the entire range of Mattel and Hasbro 2017 new products on display in their absence from the show.”
While we thank A.B.Gee for showcasing 2017 Hasbro products, the following list of exhibitors will also display licensed Transformers merchandise on the show floor:
- Simba Smoby
- MV Sports
Find out more on what each exhibitor is bringing to the show floor, after the jump. Stay tuned with TFW2005 for the best Transformers Toy Fair Coverage.
‘Tis the Toy Fair Season and we recently saw the conclusion of Hong Kong Toys And Games Fair where Movie Masterpiece Bumblebee and Shadow Spark Optimus Prime was revealed for the first time. UK Toy Fair is to take place near the end of January as well.
Next in line is Spielwarenmesse: Nuremberg Toy Fair 2017 which is mostly known as German Toy Fair by many. Taking place this February 1st for the 68th time, the fair is held at Messezentrum, Germany.
We have received word that several exhibitors will participate with Transformers Toys and Merchandise. However, as always, the fair is infamous among the toy community for keeping reveals under wrap until officially revealed to the public during New York Toy Fair taking place this February 18th.
The Transformers product exhibitors list is as follows:
- The Cookie Company
- INVENTO GmbH
- MUNECAS SAICA
- Undercover GmbH
Find out more on what each exhibitor is bringing to the show floor (there’s quite a lot), after the jump. Stay tuned with TFW2005 for the best Transformers Toy Fair Coverage.