Hasbro CEO Brian Goldner has revealed their business practice regarding Innovation and took Transformers as an example to explain the subject matter.
This new reveal gives a certain understanding on what’s been going on these days for the brand we know and love.
Hasbro is using what is known as a Three Box Technique to plan what should be done in the future. With this plan they would manage the existing core business (preservation), abandon ideas that are no longer useful (destruction) and generate new breakthrough ideas (creation).
It is also stated that an internal team called Future Now focuses exclusively on the future of all Hasbro brands.
You can read the article on INC business magazine site, which is certainly an interesting read regarding the reasons behind what we get from Hasbro now and what to expect (and not to expect) from them in the future.