Toy News Magazine sat down with the newly appointed UK & Ireland Country Manager to discuss the future of Hasbro UK.
Mr. David Henderson had this to say…
“We are very fortunate at Hasbro. Our franchise brands, such as Nerf, Play-Doh, My Little Pony and Transformers, are growing in toys and all consumer product categories. Hasbro Gaming is seeing unprecedented success with Pie Face, Monopoly and much more. We unlock our franchise brands (Transformers, My Little Pony, Nerf, Play-Doh, Monopoly, Littlest Pet Shop and Magic: The Gathering) with immersive entertainment, innovation in toys and games, digital media and across all consumer product categories in markets around the world.”
Where are the areas of improvement for Hasbro in the UK and Ireland and how are you looking to tackle these?
“The team has done a phenomenal job in all areas. The key for our team is to be relentlessly focused on driving our business, understanding our consumer and connecting with them across all possible touch points.
Simply put, we must not be satisfied with our current momentum and always be seeking out new opportunities to connect with our consumer.”
Due to other commitments, Hasbro declined the invitation to be at this year’s London Toy Fair. Hopefully, they’ll be at the 2017 one with upcoming Transformers products. Check out the full interview at Toy News Magazine.