Hasbro Fan Poll

Hasbro UK have kicked off a survey of Transformers fans. This survey was sent out to those who signed up at Auto Assembly 2015, and asks a range of questions including where you buy your toys from, how long you have been a fan, what you think about third party toys, and how much you’re spending in a year – that last one gave this fan some trouble!

The survey is meant predominantly for the European markets, hence why some of the questions might seem odd to US eyes. However, all are welcome to take part in the survey – this is a rare chance for you to make your views heard to Hasbro directly.

You can take the survey at the link below:



Hasbro’s global consumer insights team also wants to say thank you to all who have completed the survey so far.

Generation 1 Dog Tags

We have a report that Wal-Mart stores are now stocking Transformers Generation 1 themed dog tags. These tags come in Optimus Prime and Bumblebee versions, and are also accompanied by an Autobot bracelet. We’ve got two separate reports of sightings including one lot in Tennessee, so these seem to be getting out there – check the end caps in the jewelry section.

Optimus Prime Birthday Cake

Do you want to see the coolest birthday cake ever? You’re in luck! Thanks to YouTube user russellmunro and Toyland.com, all Transformers fans may just be asking for this birthday cake. According to Toyland:

The lucky lad in this video is the son of YouTuber Russell Munro who used a 3D printer to construct the transforming base for this cake. All of the baked and frosted parts then help to cover up the motors and other mechanisms that allow this wonderful creation to transform. 

How awesome is this?! Check out the full video after the jump.

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Apollo 11 DOTM1

A very cool piece of news to pass along to you today, one revolving around the Smithsonian’s first-ever Kickstarter to “conserve, digitize, and display Neil Armstrong’s Apollo 11 spacesuit in time for [the] milestone [50th] anniversary of the Apollo 11 Moon landing.” The Kickstarter is already at $637,285 as of August 12th with over 8,300 backers, but if the $700,000 stretch goal is hit, all backers at the $20 donation level will receive an original Optimus Prime outgoing message for their voicemail!

Here are the details:

Optimus Prime Wants YOU to Help Reboot the Suit!

We are excited to offer an out of this world new reward that’s more than meets the eye! If we are able to reach our $700,000 stretch goal, we’ll thank all backers at the $20 level and above with an original Optimus Prime outgoing message for your voicemail.

Transformers’ connection to the National Air and Space Museum was discovered in 2009 when the Museum’s SR-71 Blackbird revealed a secret identity that took even our curators by surprise. Now, Jetfire’s friend Optimus Prime wants to help the Museum Reboot the Suit – and is lending his voice to the effort.

“As the first human to walk on another world, Neil Alden Armstrong was a hero and a bold pioneer,” Optimus Prime said in a statement. “As a fellow space traveler, it is my honor to participate in the project to honor Neil and the other brave humans who took part in the race to Planet Earth’s Moon.”

Now Roll Out! And let’s Reboot the Suit!

If you’d like to back this historic project and get a cool piece of Transformers media to go on your voicemail, jump here to the Kickstarter and back the project with at least $20. Hit the discussion link below to share your thoughts!

Transformers My Little Pony Friendship Day

“Saddle-Up And Ride-Out!!!”

Hasbro has sent us a Press Release announcing  the International Day Of Friendship and how their My Little Pony brand is celebrating it.

As a part of the campaign, Hasbro is showcasing mash-up of characters from their other franchises with the MLP Franchise.

“BUMBLEBEE and OPTIMUS PRIME are true BFFs – Bot Friends Forever! The MY LITTLE PONY brand has “rolled out” pony versions of the TRANSFORMERS AUTOBOTS pals in celebration of International Day of Friendship on July 30, 2015.”

You can read the entire Press Release and the Images, after the jump.

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Dinobots Hockey Jersey Design

Dave’s Geeky Hockey Jerseys, makers of the previous Optimus Prime inspired hockey jersey, is back with a potential new design. He created a mash up of the Dinobots and Jurassic Park (a theme we’ve seen a few times) and designed a great looking hockey jersey around it, complete with G1/Ingen logos. Right now, Dave is looking for feedback. It’s not currently being offered, but with enough interest, that could change. As someone who has purchased the Spaceballs Jersey, I can say the quality is top notch. No expense is spared in their creation.

Read on to check out the jersey.

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Kids Logic Constructicons

Kid’s Logic have updated their Facebook feed with a slew of new licensed Transformers for their Mecha Nations line. The headliner of this announcement is a 19.5cm tall Devastator, who is full poseable with articulated hands, light up features, and an optional visor. There’s also a set of 9cm tall Constructicons to go with Devastator. The Constructicons are due fourth quarter 2015, with Devastator set for first quarter 2016.

That is not all, though, as Kid’s Logic has also announced a pair of exclusive figures – a coronation set for their Starscream to recreate the coronation gear Starscream wore during Transformers the Movie (does not include the base Starscream figure); and Ultra Magnus, a white Optimus Prime variant. Both of these are Hong Kong event exclusives, set to be available at ACG HK 2015.

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Today on Fun Pub’s “Ask Vector Prime” Facebook page they announced their names of the two previously unnamed  rainmakers. The previously unnamed yellow and blue rainmakers are now called  Nova Storm and Ion Storm respectively.

As well as the name Fun Pub has also release bios for each character as followed for those that do not have Facebook:

The yellow Seeker is known as Nova Storm. This humorless knave nearly winged me with his Trilithium Crystal Cannons. His armor is hardened against heat and radiation, enabling him to function in the heart of a volcano or even, for a short period of time, the outer chromosphere of a star. He is one of the few bots able to withstand the presence of Sunstorm, Shockwave’s prototype for Seeker body-modification, for extended periods.

The blue Seeker goes by Ion Storm. I am fortunate enough to have never encountered this cocky Decepticon, for he is an electrokinetic of the first order. This ability could, in theory, generate an electromagnetic pulse and disable all electronics in an area, though I suspect doing so would leave him nearly helpless.

Click the link below and feel free to share your thoughts and join in on the discussion on the boards.

Oritoy Optimus Prime

Via TagHobby, we have learned that Oritoy will be debuting their licensed Optimus Prime figure, from their Hero of Steel collection, at the 17th ACG in Hong Kong. The picture shown so far is a bit blurry, but you can make out some details. Firstly, this is a buff looking Optimus Prime! Second, this seems to be inspired by one of the IDW designs, given the leg and chest design.

The figure will be distributed through Asiagoal, with a prototype shown off at the ACG on 24-28 July 2015. Preorders will also be taken at this time.

Check out the teaser image attached to this post.

hasbro pulse 1

Hasbro has launched a new initiative called Hasbro Pulse where they will be revealing behind the scenes information similar to their Transformers Designer Desk series of videos, but for all their collectible brands. The site currently has some looks at Transformers, G.I. Joe, My Little Pony and Star Wars production work. Head on over and check it out here.