Hasbro has issued a job opening for the position of Manager, Global Brand Franchise Marketing for the Transformers franchise.
Tasks to perform include:
- Contribute to the overall entertainment and licensing strategy of the Transformers brand through development of successful relationships with internal and external partners
- Partner with Hasbro Studios developing new entertainment and merchandise programs
- Lead all global marketing events and activities such as Global Sales & Marketing Meeting and Global Toy Fairs and many more.
“We have an immediate need for a creative, detail- oriented, innovative global franchise marketer to support our high-profile Transformers brand. In conjunction with the objectives set in the global brand strategy, the successful candidate will support to build a cohesive and actionable franchise marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, franchise plans, entertainment, digital gaming, promotions, public relations, etc. You will ensure the brand expressions and essence are consistent across the globe and across all platforms. You will confirm that category plans are consistent and relevant to the region at any stage of brand development (launch through licensing). Finally, the successful candidate will collaborate with internal departments relative to the global entertainment and licensing strategy.”
Check out more information, after the jump. Visit Hasbro to apply.