Coming in via Business Wire, we have learned that Hasbro will be partnering with several companies to expand their brand awareness through Transformers branded toys and clothing lines. We do not have much to go on right now, but according to Business Wire we have the following information about the license agreements:
Courtesy of Transformers At The Moon, we’ve received word of Hasbro filing for two new trademarks: Autobot Tracks and Combaticons. The filing for Combaticons makes sense given the Combiner Wars Bruticus is right around the corner (seen at NYCC this week).
The Autobot Tracks submission is a little more guess-heavy, it may be time to start speculating. Will there be a Titans Return version of the character? Does this mean a USA Hasbro Masterpiece is planned given MP-25 Tracks will be releasing soon by Takara? We’re not sure what these mean yet, if it’s anything big like a Masterpiece release.
So, time to start speculating in the forum thread! The full trademark info can be seen after the jump.
If you or someone you know are drawn to coloring, it may interest you to know that Painting Lulu, maker of the Physical-to-digital Coloring Books, has signed a signed licensing agreement with Hasbro to make a new lining of coloring books featuring Hasbro licensed characters including Transformers Rescue Bots, My Little Pony, and Tonka brands.
According to the article from Licensing.biz, Senior vice president of Hasbro Brands Samantha Lomow hopes Hasbro’s brands to reach a wide and diverse audience through the experience Painting Lulu’s products will offer. This looks to be a great start to explore one’s artistic talent and abilities. Check out the full article from Licensing.biz after the break, and for more on the physical-to-digital coloring book, check out Painting Lulu’s How It Works video below. Thanks for board member nstanosheck for bringing us this story
There’s an exhibition called Industrial Origami that is currently running in the UK that features some work from Transformer designer Alex Kubalsky. Mister Kubalsky is the man who gave us such awesome figures such as; Classics Mirage, Animated Black Arachnia, Real Gear High Score and many more. The event is being put together by Jaguarshoes Collective. Alex himself will be doing a presentation and Q & A session on September 24th about transformable toys. If you live in the UK and are interested in attending an event that focuses on Transforming toys and their engineering, this is the event for you. The exhibition runs through November 1st.
You can check out the full press release after the break as well as a few images of his Transformers design work by clicking the title bar.
Hasbro UK have kicked off a survey of Transformers fans. This survey was sent out to those who signed up at Auto Assembly 2015, and asks a range of questions including where you buy your toys from, how long you have been a fan, what you think about third party toys, and how much you’re spending in a year – that last one gave this fan some trouble!
The survey is meant predominantly for the European markets, hence why some of the questions might seem odd to US eyes. However, all are welcome to take part in the survey – this is a rare chance for you to make your views heard to Hasbro directly.
You can take the survey at the link below:
Hasbro’s global consumer insights team also wants to say thank you to all who have completed the survey so far.
We have a report that Wal-Mart stores are now stocking Transformers Generation 1 themed dog tags. These tags come in Optimus Prime and Bumblebee versions, and are also accompanied by an Autobot bracelet. We’ve got two separate reports of sightings including one lot in Tennessee, so these seem to be getting out there – check the end caps in the jewelry section.
Do you want to see the coolest birthday cake ever? You’re in luck! Thanks to YouTube user russellmunro and Toyland.com, all Transformers fans may just be asking for this birthday cake. According to Toyland:
The lucky lad in this video is the son of YouTuber Russell Munro who used a 3D printer to construct the transforming base for this cake. All of the baked and frosted parts then help to cover up the motors and other mechanisms that allow this wonderful creation to transform.
How awesome is this?! Check out the full video after the jump.
A very cool piece of news to pass along to you today, one revolving around the Smithsonian’s first-ever Kickstarter to “conserve, digitize, and display Neil Armstrong’s Apollo 11 spacesuit in time for [the] milestone [50th] anniversary of the Apollo 11 Moon landing.” The Kickstarter is already at $637,285 as of August 12th with over 8,300 backers, but if the $700,000 stretch goal is hit, all backers at the $20 donation level will receive an original Optimus Prime outgoing message for their voicemail!
Here are the details:
Optimus Prime Wants YOU to Help Reboot the Suit!
We are excited to offer an out of this world new reward that’s more than meets the eye! If we are able to reach our $700,000 stretch goal, we’ll thank all backers at the $20 level and above with an original Optimus Prime outgoing message for your voicemail.
Transformers’ connection to the National Air and Space Museum was discovered in 2009 when the Museum’s SR-71 Blackbird revealed a secret identity that took even our curators by surprise. Now, Jetfire’s friend Optimus Prime wants to help the Museum Reboot the Suit – and is lending his voice to the effort.
“As the first human to walk on another world, Neil Alden Armstrong was a hero and a bold pioneer,” Optimus Prime said in a statement. “As a fellow space traveler, it is my honor to participate in the project to honor Neil and the other brave humans who took part in the race to Planet Earth’s Moon.”
Now Roll Out! And let’s Reboot the Suit!
If you’d like to back this historic project and get a cool piece of Transformers media to go on your voicemail, jump here to the Kickstarter and back the project with at least $20. Hit the discussion link below to share your thoughts!
“Saddle-Up And Ride-Out!!!”
Hasbro has sent us a Press Release announcing the International Day Of Friendship and how their My Little Pony brand is celebrating it.
As a part of the campaign, Hasbro is showcasing mash-up of characters from their other franchises with the MLP Franchise.
“BUMBLEBEE and OPTIMUS PRIME are true BFFs – Bot Friends Forever! The MY LITTLE PONY brand has “rolled out” pony versions of the TRANSFORMERS AUTOBOTS pals in celebration of International Day of Friendship on July 30, 2015.”
You can read the entire Press Release and the Images, after the jump.
Dave’s Geeky Hockey Jerseys, makers of the previous Optimus Prime inspired hockey jersey, is back with a potential new design. He created a mash up of the Dinobots and Jurassic Park (a theme we’ve seen a few times) and designed a great looking hockey jersey around it, complete with G1/Ingen logos. Right now, Dave is looking for feedback. It’s not currently being offered, but with enough interest, that could change. As someone who has purchased the Spaceballs Jersey, I can say the quality is top notch. No expense is spared in their creation.
Read on to check out the jersey.