Thanks to 2005 Boards member Rookbartley we have a look at a new secondary market Transformers item being found in the card isles of brick and mortar stores – Transformers Clickets. They are dog tag like items that separate into two pieces and can be mixed and matched. There are currently 12 different ones and they feature G1 inspired art work and packaging. You can check and example after the break!
Other news related or not to the Transformers universe!
Hasbro has posted a new job opportunity today, to become a Manager – Global Brand Development & Marketing for our beloved Transformers franchise.
“We have an immediate need for a creative, detail-oriented global product & consumer marketer to develop a global product line and deliver innovative and integrated marketing programs to propel the growth of TRANSFORMERS.
This role will be relied upon to partner with cross-functional teams (Global Brand Franchise, Design & Development, Digital Marketing, Brand Publicity, Brand Creative Services, Hasbro Studios and Advertising Agencies) on all phases of product development and marketing plan toolkit development. This role will collaborate with regional marketing counterparts on local execution and adaptation of plans and assets to ensure consistency and successful growth from brand expressions.”
Check out more information, after the jump. Visit Hasbro to apply.
Today we are going to take a look at something a little different, the Extreme Sets Control Center Pop Up. This is a huge cardboard based diorama loosely based on The Ark from Generation 1. It features orange panels and lots of monitors and interface switches, perfectly giving you a base for your Autobots to hang out in. Either on your shelf as a backdrop, or for use in your TF photography!
For those that don’t know, Extreme Sets have been putting out cardboard diorama displays for wrestling figures for a while now. They allowed folks to easily, and cheaply, create ring and crowd environments, locker rooms and props. They’ve recently got into the non-wrestling game, and their offerings are on fire right now. The first wave consists of the Deranged Alleyway, Sewer, Sector 9 (alien techy), and Dojo environments. Wave 2 consists of “The Building”, Subway Terminal, Abandoned House, and the Control Center (seen here). You can check out pictorial reviews for the non-Transformers ones over on The Toyark.
This is their first entry into the Transformers world, and we are excited to show it off. We’ve done up a set of pics showing what it can do. Check it out after the break!
And, if you are interested, the fine folks at Extreme-Sets.com have given us a coupon code for a discount on your orders. Enter code TOYARK at checkout and get 10% off your order!
Hasbro has issued a job opening for the position of Manager, Global Brand Franchise Marketing for the Transformers franchise.
Tasks to perform include:
- Contribute to the overall entertainment and licensing strategy of the Transformers brand through development of successful relationships with internal and external partners
- Partner with Hasbro Studios developing new entertainment and merchandise programs
- Lead all global marketing events and activities such as Global Sales & Marketing Meeting and Global Toy Fairs and many more.
“We have an immediate need for a creative, detail- oriented, innovative global franchise marketer to support our high-profile Transformers brand. In conjunction with the objectives set in the global brand strategy, the successful candidate will support to build a cohesive and actionable franchise marketing plan for the brand, leveraging the best thinking from around the world and realizing synergies in execution. Partnering with internal and external resources, you will develop and execute integrated programs, including advertising, franchise plans, entertainment, digital gaming, promotions, public relations, etc. You will ensure the brand expressions and essence are consistent across the globe and across all platforms. You will confirm that category plans are consistent and relevant to the region at any stage of brand development (launch through licensing). Finally, the successful candidate will collaborate with internal departments relative to the global entertainment and licensing strategy.”
Check out more information, after the jump. Visit Hasbro to apply.
Toys Alliance have posted a teaser for their Megatron on their Facebook page. The second entry in their Mega Action series, this Megatron will stand the same height as their Optimus Prime – a whopping 18 inches of Decepticon villainy. We expect it to have lots of nice details and optional parts, including light up eyes and fusion cannon details, as well as articulated fingers like the Optimus Prime.
Check out the teaser of this non-transformable, fully licensed gigantic Megatron attached to this post, and watch this space for more news on this project including the eventual full reveal.
We wanted to give a heads up to any fan that’s been around since the turn of the century, collected anything from Armada, Energon, Cybertron, the original Classics line, the first movies – Aaron Archer, big wig at Hasbro for Transformers and Hasbro boys toys in the 00s is now actively on Instagram. Why would this deserve a post? Well, Aaron was always an artist first, and he’s sharing some pretty awesome stuff lately. This includes sketches of the characters we know, plus a ton of original creations. Aaron was always cool with us and the fans when he was rolling corporate, so we figured a plug was warranted here. Check him out and give him a follow to keep up with his post Hasbro adventures!
There’s a lot of talk about Hasbro‘s financial status these days. Mostly because they have been extremely successful as a toy company, when its rivals such as Mattel fail to keep up.
In this digital age, it’s not easy to raise shares of a toy company by a whopping 150% within 5 years. Hasbro did it and is now getting ready for the next 5 years.
With Transformers: The Last Knight and My Little Pony: The Movie preparing for major releases this year. Production will soon begin on The Bumblebee Movie which is planned for a 2018 release. Hasbro also acquired the Disney Princess business from Mattel and is planning for some big releases for Spider-Man: Homecoming and Star Wars: The Last Jedi.
For the detail analysis of the situation at Hasbro, check out the financial site The Motley Fool.
Hasbro has named Signature Publishing Ltd. as their Licensed Partner Of The Year. The company is best known to publish and distribute titles such as Transformers, My Little Pony and Littlest Pet Shop.
At the awards ceremony, Hasbro awarded some of their licensees silver awards, with one gold award for overall ‘Partner of the Year’. With over 60 licensees to choose between Signature Publishing, publisher of their four regular frequency magazine titles including My Little Pony and Transformers Robots in Disguise, walked away with the top prize.
“This award highlights our commitment and passion for all the Hasbro brands, and the quality of the magazines we publish”, comments Danny Morris, Managing Director of Signature Publishing.
A sad day here at TFW2005 as we report the passing of Dick Gautier. He has passed at the age of 85. This was originally reported by Neil Kaplin via Facebook and then later confirmed by his wife, Tess Hightower. Dick was known for his incredible voice acting in the third season of the The Transformers animated cartoon, most famously known for taking on the voice of Rodimus Prime after Judd Nelson left the role. Some of his other work includes Serpentor in the G.I. Joe series and Spike the Dog from Tom and Jerry.
Rest in Peace Dick Gautier. ‘Til all are one.
We’ve got a report from TFW2005 member Jarrod that another series of Transformers Alt Modes figures has arrived at US retail. There’s some confusion on what the wave is, but we’ll get to that in a second. The series spotted includes Hound, Bluestreak, Sideswipe, and Silver Optimus Prime, alongside repacked figures Bumblebee, Cliffjumper, Megatron, and Starscream. These were spotted in a Wal-Mart in Orlando.
Where the confusion arises is in the wave numbering. Jarrod reports that the boxes he saw were labelled “Series 2”, with the assortment we reported on last week labelled as “Series 1”. His speculation is that the first assortment released last year is not being counted in the official wave numbering as it never arrived at mass retail. Given we know that the Kre-O Micro Changers did something similar with their “preview wave”, this seems likely, if a headache for those trying to maintain a list of Hasbro’s released Transformers toys.