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TRANSFORMERS RESCUE BOTS HIGH TIDE Playset
(Ages 3-7 years/Approx. Retail Price: $29.99/Available: Fall 2015)

RESCUE BOTS fans can dive into big sea adventures as they take command of the TRANFORMERS RESCUE BOTS HIGH TIDE Playset! The new recruit, HIGH TIDE, now acts as the new RESCUE BOTS command center for ocean rescues. Load the HIGH TIDE figure into the command center console, then pull up on the lever to help HIGH TIDE assume full command of his ship. When High Tide needs to dive below for a deep sea rescue, press down on the lever, and twist open the hull to reveal HIGH TIDE converted into his mini submarine form! Preschoolers will be amazed at this easy to do conversion. The High Tide playset also comes with a capture cage with trap door and a crane with multiple rescue tools.

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TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)

Heroes don’t come any bigger than BUMBLEBEE, and BUMBLEBEE figures don’t come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it’s in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

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TRANSFORMERS HERO MASHERS 2015 Product Descriptions

Mash up your Bot, and then crack up your friends! Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite AUTOBOTS, DECEPTICONS and DINOBOTS with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. What if BUMBLEBEE rolled into battle with SIDESWIPE figure’s head and GRIMLOCK figure’s feet? With more than a dozen TRANSFORMERS HERO MASHERS characters planned for 2015 and new looks based on the characters from the new animated series TRANSFORMERS: ROBOTS IN DISGUISE, there’s tons of ways to mash them
all!

Items from the 2015 TRANSFORMERS HERO MASHERS product line include the following:

TRANSFORMERS HERO MASHERS Action Figures Assortment
(Ages: 4 & up /Approx. Retail Price: $9.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite AUTOBOTS and DECEPTICONS with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. New for 2015, TRANSFORMERS HERO MASHERS features new characters and new looks based on the animated series TRANSFORMERS: ROBOTS IN DISGUISE and new Beast shapes. With TRANSFORMERS HERO MASHERS, the possibilities are colossal for you to create the ultimate mash-up! Six figures will be available in this assortment in 2015. Each figure is sold separately and comes with an accessory. Figure does not convert.

TRANSFORMERS HERO MASHERS BATTLE UPGRADE Action Figures Assortment
(Ages: 4 & up /Approx. Retail Price: $14.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite AUTOBOTS, DECEPTICONS and DINOBOTS with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. Each TRANSFORMERS HERO MASHERS BATTLE UPGRADEfigure comes with multiple Battle Gear pieces for even more crazy combinations! With TRANSFORMERS HERO MASHERS, the possibilities are colossal for you to you to create the ultimate mash-up! Five figures will be available in this assortment in 2015. Each figure sold separately. Figure does not convert.

TRANSFORMERS HERO MASHERS Electronic Action Figures Assortment
(Ages: 4 & up /Approx. Retail Price: $19.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS feature your favorite TRANSFORMERS characters with interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. Each TRANSFORMERS HERO MASHERS ELECTRONIC figure comes with multiple Battle Gear pieces, including a launching missile and an electronic light-up piece, for crazy combinations! With TRANSFORMERS HERO MASHERS, the possibilities are colossal for you to you to create the ultimate mash-up! Two figures will be available in this assortment in 2015. Each figure sold separately. Figure does not convert. Includes two 1.5V LR41 batteries.

TRANSFORMERS HERO MASHERS BUMBLEBEE AND STRAFE MASH Pack
(Ages: 4 & up /Approx. Retail Price: $29.99/Available: Spring 2015)
Hasbro’s TRANSFORMERS HERO MASHERS BUMBLEBEE AND STRAFE MASH PACK lets you start making wacky mash-ups right out of the box with two of your favorite TRANSFORMERS characters—BUMBLEBEE and DINOBOT STRAFE! Each figure in the set features interchangeable parts and accessories, so kids can create their ultimate (or ultimately silly!) Bot. Make a BUMBLEBEE figure with pterodactyl wings, or a STRAFE figure with wheels—the possibilities are limitless for you to create the ultimate mash-up! The TRANSFORMERS HERO MASHERS BUMBLEBEE AND STRAFE MASH PACK comes with two action figures, Battle Gear and launching missiles, and is fully interchangeable with other TRANSFORMERS HERO MASHERS figures, sold separately. Figures do not convert.

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DeNA and Hasbro Launch TRANSFORMERS: BATTLE TACTICS Mobile Game

SAN FRANCISCO, Feb 05, 2015 (BUSINESS WIRE) — DeNA and Hasbro, Inc. HAS, +1.09% have released TRANSFORMERS: BATTLE TACTICS, a turn-based tactical mobile game inspired by the all new fan favorite COMBINER WARS comic story and the expansive 30-year history of the TRANSFORMERS GENERATIONS universe. Players will collect and assemble epic teams, made up of AUTOBOTS and DECEPTICONS who will fight side by side in a unique campaign mode and intense player vs player (PvP) mode to engage with gamers and TRANSFORMERS fans from around the world. TRANSFORMERS: BATTLE TACTICS is now available as a free download on the App Store for iPhone and iPad and on Google Play for Android devices.

In TRANSFORMERS: BATTLE TACTICS, players will manage an army of TRANSFORMERS characters bringing up to four onto the battlefield where they will strategically unleash unique powerful abilities and ALTERNATE forms to take down their opponents. By leveling up TRANSFORMERS characters and linking multiple ones together players can unlock powerful Combiners and inflict critical damage to change the tide of the battle.

“TRANSFORMERS: BATTLE TACTICS celebrates the rich lore and character universe of TRANSFORMERS GENERATIONS and the COMBINER WARS story, adding a new twist on their visual styling,” said Mark Blecher, SVP Business Development & Digital Gaming at Hasbro, Inc.

“The fun and calculated turn-based gameplay, diverse characters and abilities and deep leveling and combo system in TRANSFORMERS: BATTLE TACTICS will give players the hundreds of options to make their team more powerful and keep the competition fierce,” said Barry Dorf, vice president of partnerships and alliances at DeNA.

From Generation One to TRANSFORMERS United to the fan favorites from the IDW Combiner Wars comic series, TRANSFORMERS: BATTLE TACTICS features over 75 legendary characters including OPTIMUS PRIME, MEGATRON, STARSCREAM, BUMBLEBEE and COMBINER CENTURITRON. TRANSFORMERS: BATTLE TACTICS will feature online PvP leaderboards where the top players will receive in-game prizes, valuable resources and limited-time competitive modes. Friends and players will be able to connect to form Leagues and earn an edge over their competition.

TRANSFORMERS: BATTLE TACTICS is now available to download for free on the App Store for iPhone and iPad at https://appsto.re/i6Bw88k and Google Play for Android devices at http://goo.gl/IkzEfj. Fans who have previously pre-registered at www.transformersbattletactics.com will be eligible to unlock powerful in-game content when they download and register in the app.

Game assets for TRANSFORMERS: BATTLE TACTICS including screenshots, game logo, and more can be downloaded via the following link: https://www.yousendit.com/download/UlRRZHlqVEhxRTJ4djhUQw

About DeNA

DeNA (pronounced “D-N-A”) is a global leader of developing and operating mobile services including free-to-play games, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit: http://dena.com

About Hasbro

Hasbro, Inc. HAS, +1.09% is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios is responsible for entertainment brand-driven storytelling around Hasbro brands across television, film, commercial productions and short-form. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

SOURCE: DeNA

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TRANSFORMERS: Robots in Disguise Special Primetime Premiere Airs Saturday, March 14 on Cartoon Network
Bumblebee Takes the Spotlight in an All-New Animated Series from Hasbro Studios

Cartoon Network will unleash TRANSFORMERS: Robots in Disguise on Saturday, March 14 at 6 p.m. (ET/PT) with a special one-hour premiere event. The latest installment in the iconic franchise features an all new animation style, and builds upon the lore of the iconic Transformers franchise filled with great humor and lots of fun adventure for fans of all ages.

The new series begins as Bumblebee must step up to be a leader in the years after we left the Autobots in Transformers Prime. Summoned by Optimus Prime to save Earth from a new Decepticon threat, Bumblebee puts his light-hearted mettle to the test after assembling a rogue team of young Autobot action heroes. Bumblebee must balance his job fighting off evil with being equal parts squad leader and coach to a rascally band that needs constant coaxing to learn how to work together. The results are comical when the cool rebel Sideswipe, elite guard cadet Strongarm, bombastic dinobot Grimlock and overly-excited mini-con Fixit must balance keeping the team together with chasing and capturing their new enemies in every episode packed full of action, fun and adventure.

Following the premiere event, new episodes can be seen every Saturday starting on March 21st at 6:30 a.m. ET/PT.

About Cartoon Network

Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 96 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.’s ad-supported cable service offering the best in Emmy-winning original and acquired entertainment for kids and families, along with industry-leading digital apps and online games and pro-social initiatives such as the award-winning Stop Bullying: Speak Up campaign.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About Hasbro Studios

Hasbro Studios is responsible for entertainment brand-driven storytelling for Hasbro across television, film, commercial productions and short-form content. It develops, produces and distributes TV shows based on Hasbro’s world class brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP and FAMILY GAME NIGHT. Many of these shows air on Discovery Family Channel and on networks in more than 180 territories globally. Since its formation in 2009, the studio has received nine Daytime Emmy wins.

On the film side, the studio has developed and produced a number of features based on Hasbro’s brands. In addition to partnering with leading studios, the Company intends to make movies based on new and existing Hasbro brands for audiences globally through the Allspark Pictures film label. Films in development or planned for release, include OUIJA (Universal), CANDY LAND (Sony), G.I. JOE 3 (Paramount), JEM AND THE HOLOGRAMS (Universal & Allspark Pictures), MAGIC: THE GATHERING (21st Century Fox) and an animated featured based on MY LITTLE PONY (Allspark Pictures).

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TRANSFORMERS: ROBOTS IN DISGUISE – 2015 PRODUCT DESCRIPTIONS

New for 2015, Hasbro’s TRANSFORMERS: ROBOTS IN DISGUISE line features fun play patterns and a fresh new style, based on the hotly anticipated new animated series TRANSFORMERS: ROBOTS IN DISGUISE.

TRANSFORMERS: ROBOTS IN DISGUISE, premiering on Cartoon Network in March 2015, features a brand new chapter in the history of the TRANSFORMERS franchise. Featuring BUMBLEBEE as the leader of a team of young AUTOBOTS, the series features the new team of TRANSFORMERS saving the Earth from the menace of STEELJAW and an all new group of
wild and dangerous DECEPTICONS!

The innovative figures put the action in your hand with 1-Step Changers and 3-Step Changers. You can also download the new TRANSFORMERS: ROBOTS IN DISGUISE mobile game and scan each figure into the app. Each figure is imprinted with a scannable shield that when scanned into the app unlocks that character for battle action!

The 2015 TRANSFORMERS: ROBOTS IN DISGUISE line from Hasbro features the following products:

Action Figures

TRANSFORMERS: ROBOTS IN DISGUISE 3-STEP CHANGERS Assortment
(Ages 5 years & up/Approx. Retail Price: $19.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE THREE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a fun, larger size with an amazingly fluid conversion. Kids can convert each figure in three steps and get right into the action! Characters include:
BUMBLEBEE and GRIMLOCK. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons
or more!

TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $14.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE WARRIORS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015. Warrior figures feature classic puzzle play for fans that want the traditional TRANSFORMERS experience. These detailed figures are great for collectors and kids as
they convert from robot to vehicle in 10 steps or less and come with a unique weapon accessory. High articulation means more action play, as fans can pose their figures and play out their favorite battles from the new animated series with GRIMLOCK, BUMBLEBEE, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE TITAN HEROES Action Figure Assortment
(Ages 4 years & up /Approx. Retail Price: $12.99/Available: Spring 2015)

Kids and collectors alike will have big fun with these 12-inch scale action figures based on the new animated series coming to Cartoon Network in 2015. Each non-converting figure features five points of articulation and packs a lot of play at a great price! Characters include: OPTIMUS PRIME, BUMBLEBEE, and STEELJAW. Each sold separately. Take the
action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE LEGION CLASS Assortment
(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Spring 2015)
Each TRANSFORMERS: ROBOTS IN DISGUISE LEGION figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015 in a small-scale, collectable figure that converts from robot to vehicle in 10 steps or less! Characters include: BUMBLEBEE, OPTIMUS PRIME, STEELJAW, and STRONGARM. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE 1-STEP CHANGERS Assortment
Ages 5 years & up/Approx. Retail Price: $9.99/Available: Spring 2015)

Each TRANSFORMERS: ROBOTS IN DISGUISE ONE-STEP CHANGERS figure features a character from the all new animated series, TRANSFORMERS: ROBOTS IN DISGUISE, coming to Cartoon Network in 2015, and converts from robot to vehicle and back in one awesome step! Characters include: BUMBLEBEE, UNDERBITE, SIDESWIPE, and STRONGARM. Each sold
separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE Tiny Titans
(Ages 4 years & up/Approx. Retail Price: $2.49/Available: Spring 2015)
Get a bot that’s small but mighty in this Tiny Titans figure pack! Each Blind Bag includes 1 miniature [non-converting?]Transformers figure and a character card for your collection. Which one will you get? There’s only one way to find out! Collect all 12 to start building your Tiny Titans Transformers army today, including all your favorite characters: SIDESWIPE, STRONGARM, GRIMLOCK, OPTIMUS PRIME, BUMBLEBEE and more. Each sold separately. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CON DEPLOYERS
(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Fall 2015)
DEPLOYERS figures team with exclusive deployable MINI-CON figures to demolish enemies! Pick a side and choose a warrior: AUTOBOT DRIFT or DECEPTICON FRACTURE. Each DEPLOYERS figure comes with one MINI-CON figure that it can deploy into battle! DEPLOYERS figures convert from robot to vehicle in less than 10 steps. Their MINI-CON teammates convert in just one. AUTOBOT DRIFT figure works with all buzzsaw-shaped MINI-CON figures. DECEPTICON FRACTURE figure works with all torpedo-shaped MINI-CON figures. Collect and deploy! Take the action to your mobile device.
Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MEGA OPTIMUS PRIME
(Ages 5 years & up/Approx. Retail Price: $29.99/Available: Fall 2015)
The heroic AUTOBOT Commander is ready for battle in a flash! This OPTIMUS PRIME figure stands over 11 inches tall and converts from truck to powerful robot in one smooth motion! Simply pull the trailer apart to convert from vehicle to robot, then push the figure’s chest and swing the cab down to convert back. The built-in connector ports let kids attach MINI-CON figures (each sold separately) and use them as weapons and armor for battle. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE SUPER BUMBLEBEE
(Ages 4 years & up/Approx. Retail Price: $49.99/Available: Fall 2015)
Heroes don’t come any bigger than BUMBLEBEE, and BUMBLEBEE figures don’t come any bigger than this! At over 19 inches tall, SUPER BUMBLEBEE can stand up to any DECEPTICON threat. The light-up figure recognizes whether it’s in vehicle or robot mode and plays unique sounds in each. The figure changes from robot to vehicle in less than 3 steps and it plays the classic TRANSFORMERS conversion sound effect when going from one mode to another. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS: ROBOTS IN DISGUISE MINI-CONS (SINGLE PACK)
(Ages 5 years & up/Approx. Retail Price: $4.99/Available: Fall 2015)
These bots don’t just go on the attack, they are the attack! Based on the MINI-CONS seen in the TRANSFORMERS: ROBOTS IN DISGUISE animated series, MINI-CON figures convert from robot to weapon mode in one simple step. Choose from buzzsaw-shaped AUTOBOT MINI-CONS or torpedo-shaped DECEPTICON MINI-CONS, then customize each figure with the included battle accessories. Team them with DEPLOYERS figures (each sold separately) and deploy each MINI-CON figure into battle. Collect and deploy an entire MINI-CON army! Characters include: SLIPSTREAM, DRAGONUS, DIVEBOMB, and SAWBACK. Take the action to your mobile device. Download the TRANSFORMERS: ROBOTS IN DISGUISE app to your digital device, then scan the shield to unlock a character or weapons or more!

TRANSFORMERS-GENERATIONS-COMBINER-WARS-CONSTRUCTICON-DEVASTATOR TRANSFORMERS GENERATIONS COMBINER WARS – 2015 PRODUCT DESCRIPTIONS

Hasbro’s TRANSFORMERS GENERATIONS line of action figures features characters and expressions from throughout the more than 30 years of the Transformers brand. In 2015 the GENERATIONS line unites under one big story – COMBINERWARS!

Courage is Stronger Combined! In the COMBINER WARS, giant super robots, formed by teams of AUTOBOTS andDECEPTICONS, battle for the fate of the universe. The evil DECEPTICON STARSCREAM plans to use these giant robots asweapons to lay waste to entire planets, conquering worlds with the might of the powerful but unstable DECEPTICON Combiner: MENASOR. The AUTOBOTS rally their own Combiners to stop them. With the freedom of the universe pushed to the brink, OPTIMUS PRIME must master the power of Combination to defeat the DECEPTICONS!

Fans of all ages can play out this story with key action figure scales with in the line. DELUXE, VOYAGER, and select
LEGENDS scale figures can be combined together to create larger scale Combiner robot figures!

The 2015 TRANSFORMERS GENERATIONS line from Hasbro features the following products:

TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS Assortment
(Ages 8 & up/Approx. Retail Price: $9.99/Available: Spring 2015)
Courage is Stronger When Combined! TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS assortment includes
fan favorite TRANSFORMERS characters, re-imagined for the present day. Featuring the simplest conversion in the
TRANSFORMERS GENERATIONS line, these figures are also the perfect introduction for kids ready to move up to the
more sophisticated world of TRANSFORMERS GENERATIONS. They’re also detailed enough to appeal to the collector.
Figure converts in 7 or more steps. Select figures within the assortment can convert into a weapon or accessory for a
TRANSFORMERS COMBINER figure (sold separately) and each includes a Collector Card. Figures in 2015 include HUFFER
and DECEPTICON BLACKJACK. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS DELUXE Assortment
(Ages 8 & up/Approx. Retail Price: $16.99/Available: Spring 2015)
Courage is Stronger When Combined! Each TRANSFORMERS GENERATIONS COMBINER WARS DELUXE figure can be
combined with three other DELUXE figures to form the limbs and one VOYAGER figure as the body (each sold separately)
to form a gigantic TRANSFORMERS COMBINER robot. Each Deluxe figure is based on a classic TRANSFORMERS character
and converts from vehicle to robot form, and has a third mode as a limb of a larger COMBINER robot. Fans can create a
large-scale COMBINER figure such as SUPERION or MENASOR and they can also mix and match the limbs to build their
own COMBINER figure! Use LEGENDS scale figures to add weapons and accessories! Figure converts in 9 or more steps.
Each figure features incredible detail and classic conversion for a premium look and feel. 16 figures will be available in
2015 including PROTECTOBOT STREETWISE, PROTECTOBOT BLADES, Protectobot First Aid, and Protectobot Rook. Each
sold separately. Each Deluxe figure includes a full-size, full-length issue of IDW Publishing’s TRANSFORMERS: COMBINER
WARS comic book series or a collector card.

TRANSFORMERS GENERATIONS COMBINER WARS VOYAGER Assortment
(Ages 8 & up/Approx. Retail Price: $24.99/Available: Spring 2015)
Courage is Stronger When Combined! Each TRANSFORMERS GENERATIONS COMBINER WARS VOYAGER figure converts
from robot to vehicle and also in its body mode can be combined with four DELUXE figures, the arms and legs, (each sold
separately) to form a gigantic TRANSFORMERS COMBINER robot. Fans can create a large-scale COMBINER figure such as
SUPERION or MENASOR and they can also mix and match the limbs to build their own COMBINER figure! Use LEGENDS
scale figures to add weapons and accessories! Characters include PROTECTOBOT HOT SPOT, CYCLONUS and more.
Figure converts in 10 or more steps. Each VOYAGER scale figure is based on a classic TRANSFORMERS character and
includes a Collector Card. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS LEADER Assortment
(Ages 8 & up/Approx. Retail Price: $44.99/Available: Spring 2015)
Courage is Stronger When Combined! The TRANSFORMERS Generations Leader class figures include the most powerful
and legendary characters rendered in incredible detail and with impressive conversions. Each large, feature-packed
LEADER scale action figure is based on a classic TRANSFORMERS character, like ULTRA MAGNUS, and features a firing
projectile, massive weaponry and working vehicle features. Figure converts in 15 or more steps. Each figure is sold
separately and includes a Collector Card.

TRANSFORMERS GENERATIONS COMBINER WARS CONSTRUCTICON DEVASTATOR
(Ages 8 & up/Approx. Retail Price: $149.99/Available: Fall 2015)
TRANSFORMERS GENERATIONS COMBINER WARS figures form some of the largest TRANSFORMERS robots ever seen,
and this one tops them all. This mega-pack unites all six of the CONSTRUCTICONS in one place. Each figure is rendered in
incredible detail and features impressive conversion from robot to construction vehicle and back. But that’s just the
beginning — the six Voyager Scale figures combine to form the ultimate DECEPTICON weapon: the mighty
CONSTRUCTICON DEVASTATOR, the largest TRANSFORMERS COMBINER robot figure!

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KRE-O TRANSFORMERS ROBOTS IN DISGUISE KREON WARRIORS Blind Bag Assortment
(Ages: 6 & up/Available: Spring 2015)
Build your KREON Warrior army with legendary Transformers characters! Each KRE-O TRANSFORMERS KREON WARRIOR figure is a Transformers robot disguised as a legendary warrior of days past and comes with major weaponry for hardcore combat. Get characters like SAMURAI OPTIMUS PRIME and GLADIATOR BUMBLEBEE (each figure sold separately) and let the battle begin!

KRE-O TRANSFORMERS: ROBOTS IN DISGUISE CUSTOM KREONS Assortment
(Ages 6 & up/Available: Spring 2015)
Collect your favorite TRANSFORMERS characters in KREON form, then customize them your way! Each KRE-O TRANSFORMERS CUSTOM KREON set comes with one iconic TRANSFORMERS KREON character from the new animated series TRANSFORMERS: ROBOTS IN DISGUISE with more than 20 additional parts, including pieces with premium metallic deco! Choose from characters like OPTIMUS PRIME, BUMBLEBEE, GRIMLOCK and STEELJAW, each sold separately.

KRE-O TRANSFORMERS KREON BATTLE CHANGERS Assortment
(Ages 6 & up/Available: Spring 2015)
Build an awesome KREON figure in 1 of 2 modes with these sets based on classic TRANSFORMERS characters! You can use the pieces in these sets to build a KREON figure in robot mode, then convert the figure to vehicle mode without taking it apart! Choose from OPTIMUS PRIME, BUMBLEBEE, STARSCREAM and GRIMLOCK, each sold separately.

KRE-O TRANSFORMERS KREON BATTLE CHANGERS VS. PACK Assortment
(Ages 6 & up/Available: Spring 2015)
Build two awesome KREON figures in 1 of 2 modes then have them face off with these sets based on classic TRANSFORMERS characters! You can use the pieces in these sets to build two KREON figures in robot mode, then convert the figures to vehicle mode without taking them apart! Choose from OPTIMUS PRIME VS. MEGATRON and RATCHET VS. SOUNDWAVE, each sold separately.

KRE-O TRANSFORMERS: ROBOTS IN DISGUISE OPTIMUS PRIME BEAST BLASTER Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build the OPTIMUS PRIME truck with secret reveal missile launcher and dual cannons that flip down for battle with the DECEPTICON hovercraft. Comes with OPTIMUS PRIME KREON and DECEPTICON FRACTURE, AIRAZOR and DIVEBOMB KREONS and one CAPTURE POD. Contains 247 pieces.

KRE-O TRANSFORMERS: ROBOTS IN DISGUISE UNDERBITE JET PACK TAKEDOWN Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build the terrifying UNDERBITE DECEPTICON BEAST with claws, a chomping jaw and a powerful missile launcher, plus an OPTIMUS PRIME KREON with Jetpack and dual missile launchers. Comes with OPTIMUS PRIME KREON and DECEPTICON UNDERBITE and PED KREONS and one CAPTURE POD. Contains 189 pieces.

KRE-O TRANSFORMERS: ROBOTS IN DISGUISE BUMBLEBEE DISC DEMOLISHER Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build your own BUMBLEBEE armored sports car with dual cannons and a secret reveal plasma disc blaster! Comes with BUMBLEBEE KREON and DECEPTICON CLAMPDOWN and BISK KREONS and one CAPTURE POD. Contains 186 pieces.

KRE-O TRANSFORMERS: ROBOTS IN DISGUISE STRONGARM CAPTURE CRUISER Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build this awesome Capture Cruiser vehicle with 2 front cannons and a capture claw. Comes with STRONGARM and SPRINGLOAD KREONS and one CAPTURE POD. Contains 105 pieces.

KRE-O TRANSFORMERS: ROBOTS IN DISGUISE SIDESWIPE ROADWAY RUNDOWN Set
(Ages 6 & up/Available: Spring 2015)
Build your own TRANSFORMERS ROBOTS IN DISGUISE adventures with this awesome KRE-O TRANSFORMERS construction set! You can use the KRE-O bricks to build this awesome SIDESWIPE sportscar with 2 front cannons and a capture claw. Comes with SIDESWIPE and HAMMERSTRIKE KREONS and one CAPTURE POD. Contains 98 pieces. [Read more…]

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Autobirds, ‘roll out!’ The epic battle for Piggy Island has begun as two of the world’s largest and most popular entertainment brands join together to create the all-new ANGRY BIRDS TRANSFORMERS franchise. This Fall, the fast-paced, flying adventures of ANGRY BIRDS is combined with the iconic TRANSFORMERS characters to present ANGRY BIRDS TRANSFORMERS TELEPODS, a high-octane digital and physical play experience featuring iconic TRANSFORMERS characters in ANGRY BIRDS form.

When the mysterious Egg Spark lands on Piggy Island, RED BIRD becomes OPTIMUS PRIME Bird, CHUCK (YELLOW BIRD) becomes BUMBLEBEE Bird, and a whole new environment filled with TRANSFORMERS-inspired vehicles, rivalries, and raceways appears. The ANGRY BIRDS TRANSFORMERS lineup and TELEPODS gaming platform, powered by Retoy, offers fans ‘MORE THAN MEETS THE EYE’ with three different ways to play. Launch TELEPODS figures in vehicle mode for awesome races, convert them into robot mode to reenact classic TRANSFORMERS battles, or teleport figures straight into the ANGRY BIRDS TRANSFORMERS app from Rovio Entertainment to unlock additional characters and special powers.

The 2014 ANGRY BIRDS TRANSFORMERS line includes the following items available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com:

ANGRY BIRDS TRANSFORMERS TELEPODS Racer Packs
(Ages 5 years & up/Players: 1+/Available: Fall 2014)
Rev up those engines and get ready to race into action. Kids can play with each ANGRY BIRDS TRANSFORMERS TELEPODS figure in either vehicle or robot mode or place them onto the TELEPODS base to teleport characters into the app for a digital ANGRY BIRDS TRANSFORMERS adventure! Set includes one ANGRY BIRD TRANSFORMERS TELEPODS figure and one TELEPODS base. Six different TELEPODS figures to collect. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

ANGRY BIRDS TRANSFORMERS TELEPODS Battle Packs
(Ages 5 years & up/ Players: 1+/ Fall 2014)
TRANSFORMERS battles TELEPODS to life! ANGRY BIRDS TRANSFORMERS TELEPODS Battle Packs include two TELEPODS figures based on classic TRANSFORMERS hero/villain matchups and one TELEPODS base. Pit the greatest Autobird and Deceptihog rivalries against one another in real life or place them on the TELEPODS base, one at a time, to teleport them into the app and bring the battle onto the screen. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

ANGRY BIRDS TRANSFORMERS TELEPODS Energon Racers Pack
(Ages 5 years & up/ Players: 1+/ Fall 2014)
Kids can amp up their ANGRY BIRDS TRANSFORMERS TELEPODS collection with the Energon Racers Pack. The five different TELEPODS figures, including Energon OPTIMUS PRIME Bird, Energon GRIMLOCK Bird, Energon GALVATRON Pig, Energon STARSCREAM Pig, and Energon SOUNDWAVE Pig, all feature an exclusive Energon translucent deco. Burn some rubber in vehicle form or convert TELEPODS figures into robot mode for a second way to battle. For more action, place figures, one at a time, onto the TELEPODS base, teleport them into the ANGRY BIRDS TRANSFORMERS app, and unlock special powers and unique ways to play with new characters. Energron Racers Pack includes one TELEPODS base and five TELEPODS figures. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

ANGRY BIRDS TRANSFORMERS TELEPODS OPTIMUS PRIME Bird Raceway
(Ages 5 years & up/ Players: 1+/ Fall 2014)
On your mark, get set, race! Bring the action of the new ANGRY BIRDS TRANSFORMERS app from Rovio to life with the ANGRY BIRDS TRANSFORMERS TELEPODS OPTIMUS PRIME Bird Raceway. Launch OPTIMUS PRIME Bird against Ultimate MEGATRON Pig to see who can get to the finish line first. The winner converts the giant OPTIMUS PRIME Bird on the track set, while the loser crashes into OPTIMUS’ giant fist! When the race is over, kids can turn their figures from racecar to robot in one simple step allowing for bird battles in bot or vehicle form. For more action, place figures, one at a time, onto the TELEPODS base, teleport them into the ANGRY BIRDS TRANSFORMERS app, and unlock special powers and unique ways to play with new characters. Set includes one OPTIMUS PRIME Bird Raceway set, two TELEPODS figures, one mini STARSCREAM figure, two launchers, and one TELEPODS base. Available exclusively at Toys“R”Us stores nationwide and online at Toysrus.com.

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TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS Assortment
(Ages: 8 & up /Approx. Retail Price: $9.99/Available: Spring 2015)
THE TRANSFORMERS GENERATIONS COMBINER WARS LEGENDS assortment features classic TRANSFORMERS, re-imagined for the present day. Featuring the simplest conversion in the TRANSFORMERS GENERATIONS line, these figures are the perfect introduction for kids ready to move up to the more sophisticated world of TRANSFORMERS Generations. They’re also detailed enough to appeal to the most hardcore collector. Each figure can convert into a weapon or accessory for a TRANSFORMERS COMBINER figure (sold separately) and includes a Collector Card inspired by the TRANSFORMERS LEGENDS mobile game from DeNA. Figures in 2015 include HUFFER and BLACKJACK. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS DELUXE Assortment
(Ages: 8 & up /Approx. Retail Price: $16.99/Available: Spring 2015)
Each TRANSFORMERS GENERATIONS COMBINER WARS DELUXE figure can be combined with three other DELUXE figures, one VOYAGER figure, and LEGENDS figures to form a larger TRANSFORMERS COMBINER robot. Each Deluxe figure is based on a classic TRANSFORMERS character and converts from vehicle to robot form, as well as into an arm or a leg of a larger COMBINER robot. Interchangeable parts allow you to create your own figure from any combination of COMBINER WARS LEGENDS, DELUXE, and VOYAGER. Each figure features incredible detail, classic style and conversion for a premium look and feel. 16 DELUXE figures will be available in 2015, each sold separately. Each Deluxe figure sold in the U.S. includes a full-size, full-length issue of IDW Publishing’s TRANSFORMERS: COMBINER WARS comic book series with an exclusive cover. Those figures sold outside of the U.S. include a Collector Card.

TRANSFORMERS GENERATIONS COMBINER WARS VOYAGER Assortment
(Ages: 8 & up /Approx. Retail Price: $24.99/Available: May 2014)
Each TRANSFORMERS GENERATIONS COMBINER WARS DELUXE figure converts from robot to vehicle and also can be combined with four DELUXE figures and LEGEND figures (each sold separately) to form a larger TRANSFORMERS COMBINER robot. Interchangeable parts allow you to create your own figure from any combination of COMBINER WARS LEGENDS, DELUXE, and VOYAGER. Each VOYAGER scale figure is based on a classic TRANSFORMERS character and includes a Collector Card inspired by the TRANSFORMERS LEGENDS mobile game from DeNA. Each sold separately.

TRANSFORMERS GENERATIONS COMBINER WARS LEADER Assortment
(Ages: 8 & up /Approx. Retail Price: $44.99/Available: Spring 2015)
The TRANSFORMERS GENERATIONS line reaches its high point with TRANSFORMERS Generations Leader class figures! The most powerful and legendary characters are rendered in incredible detail and with impressive conversions. Each large, feature-packed LEADER scale action figure is based on a classic TRANSFORMERS character and features a firing projectile, massive weaponry and working vehicle features. Each figure sold separately and includes a Collector Card inspired by the TRANSFORMERS LEGENDS mobile game from DeNA. [Read more…]