TFW2005 member GirlBot brings us news of a wide-ranging Hollywood Reporter interview with Hasbro CEO Brian Goldner, wherein he discusses movies, toys and of course the bottom line: revenue. Among several Transformers-related highlights:
In 2002, Brian Goldner, a then-rising executive at Hasbro, was pitching studios the robot-morphing Transformers toys as the next Spider-Man, which had just ushered in the new tentpole movie era. One day, while having lunch in L.A., he ran into Spider-Man producer Avi Arad. “He told me that I shouldn’t embarrass myself because it was going to be impossible to execute,” recalls Goldner, who has been CEO since 2008. He kept pushing, though, and two years later, DreamWorks and Paramount bought film rights to the megafranchise, whose four films have grossed $3.8 billion worldwide. A fifth chapter, and the final one directed by Michael Bay, opens June 21.
You’ve got an Oscar-nominated director, Travis Knight, tackling the Bumblebee spinoff. Does that mean a greater emphasis on story?
We’ve always loved Bumblebee. He is one of the favorite characters in our research globally. We have a great story. We have a lead [human] character who’s a girl [Hailee Steinfeld]. It’s set back several decades ago, a really fun era.
Check out “Optimus Brian” in the full article here then share your thoughts on the 2005 boards!