For many years Hasbro was a proud sponsor and the biggest exhibitor at the UK Toy Fair. However, due to the tight schedule with multiple Toy Fairs around the world simultaneously, Hasbro is sad to announce that they will not attend the UK Toy Fair for 2016.
Hasbro stated the following to the media:
“Hasbro will not be exhibiting at the next London Toy Fair due to the complexity of the global toy show calendar in 2016. As part of a global organisation we have had to make this tough choice to ensure we utilise our people and resources as efficiently as possible. We nevertheless continue to maximise support for Hasbro’s sales in the UK and remain committed to the toy industry. This is wholeheartedly demonstrated by our attendance at many of the other UK shows and events, our extensive showroom at our Stockley Park offices and our passionate involvement in the Industry’s charitable ventures. We would like to wish London Toy Fair 2016 every success.”
British Toy and Hobby Association has finalized the dates for next year’s toy fair with the noticeable absence of Hasbro who has withdrawn their participation for 2016. London Toy Fair is one of the earliest toy fairs happening each year. Though the fair is generally closed for the public, early leaks in the past has given us sneak peeks of what we will see at the New York Toy Fair, a month later.
Journalist John Baluch stated that while both Hasbro and MGA pulled out from the event with heavy heart, it is rather bad for a major event to lose a big company like Hasbro even for a year.
Hopefully, leaks will happen during the German Toy Fair… but this time without obscuring bald guys.