Hasbro has entered a partnership with Blankie Tails (UK) to produce blankets based on the Transformers franchise.
The first product to come out of it is a Bumblebee movie themed blanket for little kids. The item can be purchased through their official website.
Hattie Elliot, CEO of Blankie Tails stated “Our business has been completely changed by the strategic relationship with Hasbro. We launched our first licensed programme, My Little Pony, with Hasbro and now, our Transformers Bumblebee design will be released during the same time as the movie launch in December. We are excited about the opportunities that lie ahead. It was an exciting task to come up with a design that would allow fans everywhere to become their favourite character, but we’ve been able to do just that with this latest Bumblebee Blankie Tail and are elated to share it with Transformers fans everywhere.”