Following the news we first brought you earlier today of the Bumblebee movie’s January 4th, 2019 debut in China, Tencent Pictures announced that it is aboard as an investor and co-marketing partner with Paramount Pictures to ensure the film’s successful mainland release and the same for another picture with deep 1980s roots, the upcoming Top Gun sequel. You may remember similar partnerships forged between Weiying Technology, Dalian Wanda Group and Paramount for The Last Knight’s Chinese run.
From Paramount Pictures Chairman and CEO Jim Gianopulos:
“We are thrilled to partner with Tencent Pictures to bring the Bumblebee origin story to China, where the Transformers franchise has been tremendously popular. Tencent’s involvement in many high-profile international projects has demonstrated its strong capacity in marketing campaigns in China, making Tencent an ideal partner to share this film with a global audience. We really look forward to presenting this heart-warming movie with Tencent, and to partnering with them on the next Top Gun film, particularly given the enthusiasm for the original film in China.”
From Vice President of Tencent and CEO of Tencent Pictures CHENG Wu (Edward Cheng):
“Global Exploration is one the six major cultural series of Tencent Pictures. With a focused, vertical market strategy, we hope to connect with top-notch partners all over the world and tell good stories through films. It is for the same reason that we choose Bumblebee. Apart from investment, Tencent Pictures will also serve as a joint marketing partner to boost its marketing campaign and promotional activities. We will leverage the strengths of our different divisions, mobilize resources across our integrated platforms, and join forces with Paramount to help Bumblebee win over a global audience.“
Read up on the full press release here and then chime in with your thoughts on the 2005 boards!