Updating a story that we first brought you in June, addressing the successful bid of Fairfax Financial Holdings to keep Toys R Us Canada in operation, we have even more great news for our fellow Transformers fans in Canada: the launch of Toybox outlets! These smaller stores represent the vision of Toys R Us Canada President Melanie Teed-Murch, recently interviewed before the first location’s debut in Guelph’s Stone Road Mall.
“We’re trying to show that in smaller markets, we really don’t need 40,000 square-foot stores. I think the future for us as a retailer is definitely smaller venues… for sure. I’d love to see some 10,000s and I’d like to see some 5,000 showroom stores in the future.”
Features of the outlets include:
- demonstration tables
- lower shelves
- personalized service from sales clerks equipped with devices to help customers order and ship items
- toys grouped by age-type and category rather than manufacturer
Remember to share your thoughts about this business model in discussion on the 2005 boards!