On an interesting day of news for Hasbro, we find a recent job posting for those who aspire and are qualified to be the next Associate Manager, Global Brand Development & Marketing for the Transformers franchise!
We have an immediate need for a detail-oriented innovative consumer marketer and brand developer to help manage the global product development and marketing processes and line planning activities to drive our high-profile TRANSFORMERS brand. As the day-to-day manager and expert on the brand-new Transformers collectibles line, BOTBOTS, you will partner with cross-functional teams (design & development, packaging, engineering, copywriting, demand planning, finance) on all phases of product development. Candidate will assist on consumer facing marketing activities such as advertising and marketing communication and representing the brand at fan conventions / events. He / she will generate excitement for the brand through stage shows, interviews with the press and fans, and presenting brand plans. In addition to day-to-day business management and marketing strategy for this collectibles segment, this candidate would also be responsible for uncovering and driving forward-looking whitespace opportunities for Transformers.
See the full job description below, roll out to Hasbro to apply and then join in the discussion on the 2005 boards!
A day in the life of an Associate Brand Manager:
Under the general direction of the Global Brand Leader and senior team, you will:
- Manage day-to-day product development with the goal of delivering on time and on cost.
- Partner with cross-functional team and regional teams to execute key brand initiatives, including finding innovative ways to grow the business.
- Leverage creative thinking and consumer insights to drive product innovations and better meet/exceed consumer demands both immediate and long term.
- Assist in development of overall go-to-market product strategy.
- Assist in development of primary assets for advertising and other marketing communications.
- Become an expert on global consumer insights, sales tracking, and the competitive market and leverage learnings on product line and in marketing communication.
Education and Experience Requirements:
- Minimum of 3 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.
- Bachelors Degree in Marketing, Advertising or related field.
- MBA preferred (Additional work experience in lieu of MBA considered).
- Knowledge of the steps necessary to bring products to market.
- Understanding of implementing a fully integrated marketing program.
Critical Skills:
- Ability to collaborate and influence cross-functionally and with regional teams.
- Ability to make informed decisions quickly to keep performance on track.
- Ability to work in a face-paced, ever-changing environment.
- Strong work-ethic and high-level of productivity.
- A self-starter who is resourceful and inquisitive.
- Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints.
- Well developed, verbal, written and presentation skills.
- Creative and strategic thinking.
- Business and financial acumen including analytical skills.
- Strong comfort-level using PowerPoint & Excel.
Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segment: Assistant Manager, Branding, Brand Manager, Engineer, Management, Marketing, Engineering
Date: Oct 20, 2018
Requisition ID: 7084
autobot prowl
Yes I would!
Deadend
Yup, which fits with what I said.
Max Tower
I don't think I've ever seen Tiny Titans in the wild : the Rescue Bot PVC Blind bags I see a lot though.
wish we'd got the Tiny Titan Changer wave 2 more readily in the UK – I really wanted the miniature Squeeks.
I'd have happily bought a case even.
Here is hoping they don't skip over these Bot Bots in the UK too.
But I'm not going to miss out on them anyway – not when I've been complaining about not having the Kitchen Crew for most of a decade.
I am a little concerned about what they might do in the future with hard to get chases and premiums though.
Darth Gonzo
If they make a BotBots cartoon, then I hope it\'s really good.
netkid
Ugh. Don't give them any ideas. The Transformers Blind bag toys can be a pain to find at retailers. Either you can't even find the assortment, or someone already rifled through them all and took the ones you wanted.
I'm STILL finding random Prid blind bags at various stores and buying what they happen to have left that appeals to me. Just a month ago a local Walgreens had 2 prid blind bags appear on the shelf, which they didn't have mere days before. These things just appear randomly! After googling the assortment (Series 6), feeling them, and using the little baggie sneak-a-peek window I bought them both. Got RID Skybyte/Cybershark and G1 Grimlock.
View attachment 28121895
Michael Payton
Hasbro has been selling blind bag items for a while now, including MLP for almost a decade. They've just never had anything with this much potential before.
I'm genuinely surprised that they didn't use the blind bag approach for the MicroMasters. That might even give them enough of a sales boost to finish each Patrol.
Rated X
Hell yeah….lol !
If you want a real one drink grape kool aid.
netkid
What, no. The last thing they wanna do is have to share profits with a competitor.
Cykill 1
Why not poach someone from Moose Toys that have worked with the Shopkins line? These are just transforming Shopkins. In fact, if Hasbro was really smart, they would partner with Moose Toys and market these across the board through both companies. I\'m sure such a partnership will greatly benefit from this type of move.
netkid
Salad Combiner w/aluminum tray shield & serving utensils staff weapon
Spaghetti & meatballs combiner w/ nunchuck breadsticks weapon
Seafood stuffed lobster combiner w/ plate shield and claw crackers weapon
A whole pizza combiner w pizza box shield and pizza cutter weapon
Fruit basket combiner w/ banana blaster and pineapple mace weapons
Box of assorted chocolates combiner
Thanksgiving dinner combiner w/ wishbone boomerang weapon
Entertainment system combiner w/ compact disc ninja stars weapons
Reclining chair, television, TV guide, and remote combiner
Stove, microwave, oven, fridge, freezer, wine cooler appliance combiner w/wine bottle cannons weapons
Dinette set combiner w/ bench sword weapon
Venomus Rodimus
Don't forget the limited edition Green redeco.
netkid
OH MY GOD THEY MADE A CANNOLI BOTBOT!
I just ate cannoli last night for dessert.
IronMagnus
Year 2: Botbots combiners. Make it happen damnit.
Michael Payton
The animated art they showed already reminds me of the animation style of Gumball, which Boulder also animated. A show might already be in development.
If they're competing with the Grossery Gang and Shopkins, those already have dozens of episodes already. I think Shopkins already has 80+ episodes.
View attachment 28121860
I could definitely see a comic of this as well. Something akin to the Carl Barks Duck comics would be perfect, with one larger strip adventure, with several shorts focusing on individuals and specific Tribes.
Rated X
Lol
Masktique
@autobot prowl would be proud.
netkid
The artwork they've shown us screams cartoon show.
User_124141
I wonder what show Botbots will get probably them in the mall, hope it is as good or better than Cyberverse.
Rated X
I want to apply for the job just to ensure we get a transforming botbot version of this:
View attachment 28121738
Max Tower
I wonder if the lack of a manager is why Botshots is not being promoted or even listed in many places – so loosing some of the momentum.
Perhaps they will start remembering they already made them soon ?