A week ago, Quidd digital trading card and sticker app was suddenly updated with new and official content from Hasbro‘s Evergreen branding.
A week later, both companies announced their official partnership with new content from Hasbro’s Transformers, My Little Pony, Magic: The Gathering and Monopoly franchises.
“Quidd’s unique platform will allow our fans to engage and interact with our brands in a new and compelling format, With more ‘first’ experiences coming digitally, Quidd’s ability to leverage storytelling through digital stickers, cards and toys is something that our community will embrace.”
Michael Bramlage, co-Founder and CEO of Quidd stated:
“We’re excited to announce this innovative partnership, bringing the truly amazing Hasbro portfolio of brands to our marketplace,Our fast-growing community will get to experience the depth of Hasbro’s visionary worlds by owning and interacting with rare digital characters, many of which will only be made available as digital exclusives.”
At the moment, Android and iOS apps contain the following material (images attached with this news post) for the Transformers franchise with more in the pipeline:
- Robots Eyes Stickers (digital stickers based on Evergreen designs)
- Power Of The Primes: Optimus Prime 3D (3D models based on the figure)
- Transformers Base – Graphite (trading cards based on Evergreen designs)
- Power Of The Primes: Grimlock 3D (3D models based on the figure)
- Transformers Kawaii Part 1 (digital stickers based on Japanese cute stickers)
- Concepts (trading cards based on Transformers: Legends mobile game designs)
- Power Of The Primes: Orion Pax 3D (3D models based on the figure)
- Transformers Alt Modes (digital stickers based on Evergreen designs)
- Transformers Kawaii Part 2 (digital stickers based on Japanese cute stickers)
You can check out the two press releases (one business related and the other geared towards the fans), after the jump. You can download the app via Quidd’s official website.
Hasbro And Quidd Team Up To Create And Sell Rare, Digital Stickers
Fans of MY LITTLE PONY, TRANSFORMERS, MONOPOLY, MAGIC: THE GATHERING and Many More Brands Can Now Experience and Deepen their Connection with Hasbro’s Iconic Brands in a Whole New Way
NEW YORK, May 30, 2018 /PRNewswire/ — Hasbro, Inc. (NASDAQ: HAS) the leading global play and entertainment company has teamed with Quidd, Inc., a rare digital goods marketplace to create, distribute and sell digital stickers, trading cards and digital toys through Quidd’s application, available on iOS and Android devices.
Starting today, Quidd will begin to create, distribute and sell limited-edition digital stickers, trading cards and toys from 40 of Hasbro’s brands. This expansive collaboration will transform Hasbro’s iconic intellectual properties, including DUNGEONS & DRAGONS, GI JOE, and NERF, into rare, one-of-a-kind digital stickers, GIFs, trading cards and digital toys that can be purchased, traded and displayed through Quidd’s free mobile application.
“We’re excited to announce this innovative partnership, bringing the truly amazing Hasbro portfolio of brands to our marketplace,” said Michael Bramlage, co-Founder and CEO of Quidd. “Our fast-growing community will get to experience the depth of Hasbro’s visionary worlds by owning and interacting with rare digital characters, many of which will only be made available as digital exclusives.”
Founded in 2015, Quidd is the leading platform for buying, trading and using premium, rare digital goods and is one of the few destinations that introduces scarcity and serendipity into the digital retail experience. Quidd can now make characters from Hasbro’s catalog, such as OPTIMUS PRIME, RAINBOW DASH, or DEMOGORGON, rare and fun to collect digitally.
“Quidd’s unique platform will allow our fans to engage and interact with our brands in a new and compelling format,” said David Henderson, Senior Vice President, Consumer Products North America, Hasbro. “With more ‘first’ experiences coming digitally, Quidd’s ability to leverage storytelling through digital stickers, cards and toys is something that our community will embrace.”
Quidd has sold nearly 1.75 Billion individually serialized items since launch, making Quidd’s digital goods ledger and catalog the largest on the planet.
The TRANSFORMERS, MY LITTLE PONY, MAGIC: THE GATHERING and MONOPOLY first edition releases are now available via the Quidd App.
Hasbro, Quidd, And You
You may have noticed something changed when you entered Quidd last week, or maybe you felt it in the UI. There’s good reason: this is part of Quidd’s biggest launch EVER with 4 new channels from Hasbro already — Transformers, My Little Pony, Magic: The Gathering, and Monopoly. But don’t think this is just a flash in the pan — because the channels from this and last week are just a taste of what this partnership means for Quidd, Hasbro, and digital collecting as we know it.
In the coming months, we’re going to be bringing a significant number of amazing fandoms in our partnership with Hasbro, working with our world-class design team to help some of the most iconic characters come alive for a whole new collectible audience. Expect digital exclusives and collector edition items from the likes of GI Joe, Dungeons and Dragons, and more that will broaden the number of offline fanbases that can experience these iconic brands in a new online way.
Quidd began as a way to show that digital goods and collections can be just as engaging and meaningful as the physical counterparts and fandoms around them. We began with just a couple of content partners, and did our best to prove that fans would follow. Whether it’s sports, lifestyle, movies or anime, we surely started to grow, with Quidd becoming a home to anything and everything along the way. Now, nearly 100 channels and over a billion Quidds later, we’re just getting started.
So what does this mean for you? On the day to day, not much more than awesome new stuff to collect — Quidd will still be putting out amazing sets, and over the coming weeks bringing characters and fandoms to life through the stickers, cards, and figures that we have planned for release. Most of all though, it means that fans can start to expect even bigger things. We now have an even broaden mandate to extend our vision. We’ve got an incredible opportunity to work tirelessly to bring the world’s best ponies and transforming robots, and more to millions of fans worldwide. Expect huge things from us as we continue this journey…
Quidd is the leading platform for buying, trading and using premium, rare digital goods. Available for free on iOS and Android devices, the Quidd app enables fans to buy, own and use digital stuff, like stickers, GIFs, cards and toys, to express their fandoms, construct their identities, and have more fun with their favorite things. The best names in entertainment, including Hasbro, Marvel, Game Of Thrones, Rick And Morty, Sanrio, Michael Jackson, and more, are using the Quidd platform to reach new audiences and build new businesses. Quidd is backed by Sequoia Capital with headquarters in NYC. For more information, check out our press kit or visit quidd.co.
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews and Instagram (@Hasbro).