Our initial news report about the return KB Toys discussed the intention of bringing back a beloved name which this time around would employ a competitive and sustainable business model resistant to the financial errors made by its predecessor – and Toys R Us. Today, KB CEO Ellia Kassoff elaborated on those plans during his Open Forum remarks at The Toy Association’s PlayCon. Among the highlights:
– 300-400 KB pop up stores will open during the 2018-19 holiday season as a quick way to test each market, while the best performing of those pop ups will be reviewed in early 2019 for potential expansion to one of the larger permanent 600-800 stores.
– Simon is among the many mall organizations that replied with interest to Kassoff ‘s LinkedIn post and are now aboard as investors; banks, outside investors and private equity are not involved in this version of KB Toys.
– Of special interest to collector communities, a dedicated “Toy Nerd” in each store will help buyers with in-store hot off the delivery truck purchases, along with events like meet and greet autograph sessions with toy designers.
Will you be looking for Transformers at KB Toys later this year? Kassoff’s presentation runs approximately 48:35 – 1:12:48 of the clip below, check it out and then join to the discussion on the 2005 boards!