Hello and welcome to another TFW2005 Event Coverage. The staff members cordially invite all of you for our annual New York Toy Fair News Coverage; which kick-starts right now and will continue on throughout this weekend.
Hasbro CEO Brian Goldner hosted the Toy Fair 2018 Hasbro Investor Preview Day today and revealed future plans for the Transformers Franchise by giving sneak peeks to the gathered investors and press. We attended live online to bring you the latest update before the big event tomorrow.
New plans are underway for the upcoming Bumblebee: The Movie as well as Transformers: Cyberverse, Rescue Bots Academy and Transformers: Trading Card Game. It’s going to be an exciting year ahead.
Note: Sadly, for the first time at such an event, Transformers: Generations is not mentioned.
“In 2018 we will continue to grow our brand portfolio, leveraging storytelling and new platforms to reach our expanding consumer audiences,” said John Frascotti, President, Hasbro, Inc. “We look forward to unveiling the latest innovative play experiences from brands like TRANSFORMERS, MY LITTLE PONY, NERF, PLAY-DOH, MONOPOLY, MARVEL, STAR WARS, and HASBRO GAMING to provide our audiences with more ways to experience our brands than ever before.”
Highlights of today’s event:
- A RESET for the Transformers Live Action Movie Series.
- Transformers 6 (Sequel to Transformers: The Last Knight) is… not happening.
- China Exclusive Transformers Animated Series in 2019: Nesha And The Transformers
- New Transformers Digital Centers in the future.
- Transformers: Trading Card Game
- Bumblebee: The Movie Trailer
- New look at Transformers: Cyberverse
- Transformers Mighty Muggs
For our full coverage with images, read more after the jump. Don’t forget to tune into TFW2005 this weekend for the best Toy Fair 2018 coverage around. HD Photos, juicy info… you name it… we got it.
Updated (10:00am ET)!
The company is unveiling new innovative play experiences from brands that include Transformers, My Little Pony, Nerf, Play-Doh, Monopoly, Marvel, Star Wars and Hasbro Gaming.
Hasbro plans to build its brands out globally this year through great storytelling and content on all screens via Hasbro Studios, as well as film labels Allspark Pictures and Allspark Animation.
Home and Digital
New Digital First initiative.
New team at Hasbro called ‘Quick Strike Team’. They will quickly bring products to the market. Design, produce, distribute faster than ever.
Home Entertainment is getting more attention. Boulder Media will be working on multiple Transformers projects in 2018.
New initiative called HASLAB for innovative new products such as Hero Vision mask series.
New Transformers Digital Centers to be set up for new VR and AR experiences.
Transformers Cinematic Universe
New agreement with Paramount will have Hasbro having greater control of the movies including greenlighting the movie projects.
New Paramount team will RESET the future direction for Transformers after Bumblebee: The Movie.
The 2019 Transformers Movie (sequel to Transformers: The Last Knight) is no longer listed. No Transformers movie listed for the foreseeable future (2021).
Bumblebee: The Movie trailer or sizzle reel made its debut to the investors at the event. Unfortunately we were not able to see it.
$100-$125 Million will be spent by Hasbro for Film and TV content in 2018.
New look at Transformers Cyberverse.
Transformers: Trading Card Game
New Look at Transformers: Trading Card Game.
Transformer achieved immense success in China last year.
In 2019 CCTV will broadcast China Exclusive Transformers Animated Series Nesha And The Transformers.
Transformers Mighty Muggs
Transformers Mighty Muggs will hit retail this Fall.
That’s all for now, folks. Additional Images can be found attached with this news post. We’ll see you tomorrow at the New York Toy Fair grounds for the Preview Event, Display Cases and Official Pics. Have a happy weekend.