Nuremberg Toy Fair 2018 (also known as German Toy Fair or Nuremberg Spielwarenmesse) is the next major Toy Fair on the list following Hong Kong Toy Fair and London Toy Fair and the last major toy fair before the famous New York Toy Fair 2018. Sadly, photography is strictly forbidden across the entire show floor (special note regarding the matter can be found below). However, if you are visiting the fair, we have a helpful guide for you to follow to see which stalls feature Transformers Toys and Merchandise.
This year, we have quite a large number of stalls with Transformers content.
- Hasbro
- Simba-Dickie
- Hauck
- Stor S.L.
- Invento Products & Services GmbH
- The Cookie Company BV
- Sun City
- Undercover GmbH
- Montichelvo Industrial SA
- Diseños textiles del Mediterráneo
Find out more on each exhibitor, after the jump. Nuremberg Toy Fair 2018 will take place from January 31st to February 4th at Nuremberg Exhibition Center. Stick with TFW2005 for our Toy Fair Season Coverage.
Special Note: The organizers of Nuremberg Toy Fair is letting everyone know that photography/recording is strictly prohibited inside the fair grounds except by the press and exhibitors or their authorized agents within their own stands. Only press photographers, other professional photographers and artists authorized by the fair management are permitted to undertake commercial photography and drawing work at the fair.
Hasbro (Hall 12.0 – Stand F-10 to H-05)
Featuring one of the biggest stalls at Nuremberg Toy Fair, Hasbro will be presenting their 2018 line up of Transformers figures including Bumblebee: The Movie, Generations and more. They will also debut several new Nerf and My Little Pony toys at the fair, along with new Board Games for the year. These toys will later be showcased at the New York Toy Fair 2018.
Simba-Dickie (Hall 6 – Stand B-02)
Simba Dickie is confirmed to showcase die-cast vehicles, RC cars based on Bumblebee: The Movie as well as their reissue of Transformers: Robots In Disguise licensed die-cast vehicles and RC vehicles with a brand new Transformers Evergreen packaging.
Hauck (Hall 12.2 – Stand P19)
Hauck will return to the fair this year and will bring in their Go-Karts based on Transformers Evergreen designs. The same vehicles were featured during last year’s fair as well.
Stor S.L. (Hall 6 – Stand A-19)
The company will be showcasing Transformers licensed lifestyle products including baby and infant items such as bibs, sippycups, plates and spoons.
Invento Products & Services GmbH (Hall 6 – Stand C-29)
Most famous for their HexBug toyline, this company has expanded their Transformers License portfolio with new construction kits featuring several famous robots including Optimus Prime, Bumblebee, Megatron and Soundwave. Their lineup of model construction kits will be on display at Nuremberg Toy Fair 2018.
The Cookie Company BV (Hall 12.0 – Stand I-21)
Transformers licensed t-shits, caps, swimwear, underwear, jewelry, towels… you name it, they have it. The Cookie Company is one of the highly-dedicated license holders for the brand. Their latest line up of items will be showcased at this year’s toy fair.
Sun City (Hall Entrance – Stand E-10 to F-06)
Another Transformers apparel and accessory manufacturer. The company will not just cater to kids but will do so for adults as well. Their latest line up will be features at the entrance of Nuremberg Toy Fair.
Undercover GmbH (Hall 4 – Stand C-04)
Undercover GmbH is a Hasbro license holder manufacturing School Supplies. Their portfolio of Transformers products include school bags (under the brand name Scooli), water bottles, lunchboxes, pencil cases, stickers, pencils, pens and notebooks.
Montichelvo Industrial SA (Hall 4 – Stand C-15)
This company manufactures Transformers licensed school bags, pencil cases and notebooks for adults. They will also showcase their 2018 offerings at this year’s fair.
Diseños textiles del Mediterráneo (Hall 3A – Stand C-17)
A manufacturer of Transformers licensed Baby and Infant products including clothing, pajamas and underwear.
[Wing_Saber-X]
OMG. Both Optimal Op and Predaking?!
lonewolf96
So is it safe to assume there will be a preview night not that we will see much but I'm just wondering.
Dachande
Realistically, Shockwave is one of the big five. Putting his name on any list 'leaking' potential product isn't brain surgery. You kind of have a 50/50 chance of being right.
Music
Oh god, I guess we're stuck with Decker and Scrash then. The names lackluster so I really hope the same doesn't dawn upon their designs.
rosewater
Is it too much to hope that we see new versions of the Omnibots?
(yes, it is.)
SilverOptimus
02/17/2018 9AM ET. Be here.
Niv3k
I would like to know this too.
bsutton1
Does anybody know when Hasbro's panel happens?
SilverOptimus
Bingo. That Shockwave does give some legitimacy to the list. That being said, the same leaker said Botbots refers to a line of dancing Transformers toys. Amazingly, I heard yesterday that Hasbro has a new line of dancing toys at Toy Fair 2018 but I don't know which brand it is for. Could it be Botbots?
VortexPrime
to be fair apart from Shockwave, everything else was pretty obvious (and the vision thing, but maybe the listings gave it away), in any case the fact that he got Shockwave gives a certain degree of autenticity to this list.
SilverOptimus
So far, the following red highlighted info became true. I'm willing to bet that rest of them are true as well:
Bumblebee: The Movie
VW Bumblebee
Decepticon Decker (Red GTX)
Decepticon Scrash
Unrevealed 4th figure
Energon Igniters gimmick line is similar to Nerf Nitro/Botshots
Bee Vision mask
Transformers: Cyberverse
Optimus Prime
Bumblebee
Windblade
Megatron
Shockwave
Starscream
Barricade
Cybertronics
Kre-o like construction sets. G1 and movie characters.
Mighty Muggs
G1
Movie verse
Tiny Turbo Changers
G1
Movieverse
Generations
Optimus Primal
Predaking
Descriptions:
Transformers: Cyberverse
"They look like the Animated figures with R.I.D. style."
Energon Igniters
It's like that Bot Shots Toy Line.
Different sizes.
Every figure comes with an Energon canister and lights.
They have arenas too.
Cybertronics
New Lego/Kre-o style building line.
It has characters mixed from both G1 and Movies.
The gimmick is some app.
Mighty Muggs
Both G1 and The Last Knight movie.
Bumblebee: The Movie characters will come later.
Tiny Turbo Changers
More characters from the movies.
G1 characters are also there.
CybertronianFan
Yeah, the Obstructicons have been on hiatus lately, eh?
Windsweeper II
I know.
When he gets bored we just get his swords out and fight the bad guys ourselves.
Music
Well, we still have the Masterpiece line with the rumored WV Bug Bumblebee so they're definitely still making adult-oriented figures (along with the kiddy toys).
Shin Densetsu
It appears that Hasbro is crossing fingers that this Transformers movie will finally be the one that brings kids back in since the 2007 movie. I hope there are some toys catered to older fans. I think the movie will be a lighter change in direction for the better.
Autobot Burnout
Holy crap, Paramount actually remembered what age group these toys are supposed to be marketed to? Progress!
Cosbydaf
Way too optimistic!
Feralstorm
Makes sense. It's pretty easy to assume that BB Movie toys aren't going to be much different than the last couple movie lines or RID – Plenty of gimmick toys along with a separate line of 'normal' transforming toys (possibly/probably rolled into the "Studio Series" stuff)
I might be OK with a more 'kid-friendly' movie too, since I'm finding 'mature movies' as or more childish as kid movies more often than not.
CoktimusPrime
I read that as Hasbro Taekwondo in 3, 2, 1 … And got super excited. But Computer says no.
Windsweeper II
To my kid kid-friendly means the robots fight each other throughout the movie and the hero wins.