Back in last October, you may remember that we brought you a news regarding a brand new initiative by Hasbro. Titled as ‘Transformers: Autobot Alliance‘, the project is an interactive exhibition in China. The experience is now open to the public following a soft launch back in December.
Licensing.biz, has the scoop:
Hasbro has launched the first Transformers Autobot Alliance interactive exhibition in Chong Qing’s Shin Kong Place in China. The exhibition was opened with a soft launch on December, 30th 2017 and was officially launche earlier this week on January 11th, 2018. The Transformers Autobot Alliance exhibition is the result of a collaboration between Hasbro and Cityneon Holdings Limited, a global innovator in exhibitions.
The initiative finds Transformers at the center of a walk-through attraction featuring familiar characters from the franchise such as Optimus Prime, Bumblebee and Windblade.
It is the first of its kind to showcase the robots as well as special effects, reflex tests, virtual reality, motion sensing and other features surrounding the brand. Fans even get the chance to learn the Transformers language and decode missions throughout the exhibit.