Hasbro‘s Transformers Franchise is set to sponsor a new International Motor Sports Association Team.
The Dawsons, who will base the team in Houston, have a three-year commitment from Hasbro, owners of the Transformers brand, that encompasses action figures, films and games.
Ian Dawson told Motorsport.com: “We have been working on a new way of doing things. Hasbro is obviously inundated with approaches from racing teams, but they have been looking for a different way of exposing the company.
“This is a kind of soft launch, but there are some exciting plans that will come out soon. There will be Transformers show cars that will change into different forms.”
Tom Warner, senior vice-president of Transformers, said: “We’re always looking for innovative ways to be more-than-meets-the-eye and connect Transformers with families and fans of all ages.
Check out the new car, after the jump.