Hasbro‘s Transformers Franchise is set to sponsor a new International Motor Sports Association Team.
The Dawsons, who will base the team in Houston, have a three-year commitment from Hasbro, owners of the Transformers brand, that encompasses action figures, films and games.
Ian Dawson told Motorsport.com: “We have been working on a new way of doing things. Hasbro is obviously inundated with approaches from racing teams, but they have been looking for a different way of exposing the company.
“This is a kind of soft launch, but there are some exciting plans that will come out soon. There will be Transformers show cars that will change into different forms.”
Tom Warner, senior vice-president of Transformers, said: “We’re always looking for innovative ways to be more-than-meets-the-eye and connect Transformers with families and fans of all ages.
Check out the new car, after the jump.
primalxconvoy
Hmm…
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QLRformer
Sweet concept.
Jazz210
Question how did silver Optimus get the news credit but I put this post up beforehand?
Sovietbot
Or the red Diaclone`s Mirage!
primalxconvoy
Shut up and make toys.
TCJJ
I don't know jack about cars but that thing is pretty. Make it blue and I'd take it as a new Blurr, even.
I assume this will, of course, be a mutually-beneficial arrangement. I've said it before and I'll say it a million times again: Hasbro is a pretty damn good business, all things considered. Even in the face of a shrinking industry, they still push ahead and turn a profit, and only continue to get bigger and (arguably) better.
G1 Evac
New character and toy of that sponsored car please
RodimusZero
DAMN! Nice! I like that car a lot already! Now even if it doesn't race, maybe we could get a TF-designed F1 car…
GAUGE
The Photo (to me) perfectly explains that upcoming Power OF The Primes Jazz.
Trip2boy
Awesome, I live there!
Ikkstakk
Betcha wish you hadn't cancelled the Alternators line now, huh, Hasbro?!
jaws
F*&^ing awesome!!!!!!!!!!!!!
Jazz210
Right! I bet blurr is based off it so i wouldnt be surprised if hasbro did do a repaint
spikebuster
RID15 Blurr repaint when?
Jazz210
Hey all this isnt much but its news…
Transformers media franchise to sponsor new IMSA team