Variety is reporting that Hasbro has filed a lawsuit against DC over the trademark of Bumblebee.
Hasbro, owner of the Transformers brand, filed a lawsuit on Monday accusing Warner Bros. and DC Comics of trademark infringement. The company is now seeking to block the sales of Mattel’s Bumblebee toy, which is part of the DC Super Hero Girls line of action figures. Hasbro is also concerned about a Bumblebee Lego set.
Bumblebee is one of the central heroes of the Transformers universe. Hasbro says that it began selling Bumblebee toys in 1983, and has been selling building-block toy sets with the Bumblebee brand since 2011. Hasbro touts an online article that ranked Bumblebee fourth on a list of the “Top 25 Transformers.”
DC Comics and Warner Bros. announced the DC Super Hero Girls franchise in April 2015 as a partnership with Mattel. The TV series began airing in October 2015. The series features younger versions of DC superheroes, including Batgirl and Harley Quinn, as they attend high school. The Bumblebee character is a tech wizard with super strength and the ability to shrink.
Currently, a spinoff movie based on Transformers movieverse Bumblebee is being directed by Travis Knight.