Hasbro has applied for a brand new trademark at the United States Patent And Trademark Office.
Titled as Allspark Animation, the official description is as follows:
“Entertainment services, namely, production and distribution of movies, television series, online series, webisodes and digital content; entertainment media production services for motion pictures, television and internet”
Since Hasbro’s own Allspark Studios handles live action movies, this new animation division may handle upcoming movies such as the Transformers Cinematic Universe Origin Story theatrical animation movie, My Little Pony and Stretch Armstrong.
Technical details:
- Serial Number: 87578788
- Word Mark: ALLSPARK ANIMATION
- Status: 630 – New Application
- Status Date: 2017-08-25
- Goods and Services: Entertainment services, namely, production and distribution of movies, television series, online series, webisodes and digital content; entertainment media production services for motion pictures, television and internet
- Party Name: Hasbro, Inc.
- Link: USPTO
Windsweeper II
Well a show taking place in space instead of focussing on earth would be a welcome change in any case.
Cybertron has been ten years ago?
And since that we've been getting largely the same 84isch kind of shows on repeat, and we're about to be treated to the mother of all 84 rehashes.
It would be nice to finally get a show like G1 season 3 and 4 or Beast Machines again.
A show that dares to take risks.
Jumacas
This seems like broken logic to me. It's like asking "Why do children need to see wars in Star Wars?". Why do there need to be rings in Lord of the Rings? Transformers is Transformers. Dora the Explorer is Dora the Explorer. There are things that make a concept unique and those should be perceived as strengths. Hasbro keeps seeing them as weaknesses and it cheapens the uniqueness and integrity of their property. IDW deals with societal issues and repercussions of war and politics. Which makes sense. It is authentic to the concept. Take away the transforming robots from Rescue Bots, and will there be any difference? It could feature any random thing in the place of Transformers. Kids aren't dumb. They can understand action and consequense. That goes for RID too. A self-important team of "cool kids" hunts down and bullies semi-sentient mechanical pokemon, who, the show tells then are bad guys, for reasons. These two shows are not only embarrasing as as Transformers shows. They are terribly misguided and cynical in the way they attempt to appeal to children. Besides, just, sub par, by objective animation quality standards. And I repeat. Kids are not dumb. They deserve much better.
Hollywood Hoist
Yeah they rescue kittens from trees, but they fight fires, catch criminals, and solve a crazy number of other problems. You focus on the most inane of their rescues and yeah it seems ridiculous, but that particular rescue only happens on a rare occasion and often times is what leads up to a more significant rescue. I'll assume since you're not a fan you haven't watched every episode or many episodes at all. I've seen them all more than once, my son loves them even after he's watched G1, Animated, Armada, RID, Prime. It says something about a series when after they've seen the action and fighting that the other series have and yet that viewer still comes back to those stories.
The show is geared towards 2-5 year olds. There is absolutely no reason that age group should be exposed to violence. RiD has the action and violence those kids who grow up on RB will eventually see it. You don't see Mickey Mouse gunning down Pete in Mickey Mouse Clubhouse, why, because it's not age appropriate. I'm not sure what you mean by blameshifting parenting. Every parent has a different parenting style and it's not for you or I to criticize, every child is different and therefor it is up to each individual parent to decide what is best for that particular child. I personally have not shown my son the 1986 movie, because of the brutality of the violence, because my son is very sensitive to characters he love getting hurt either physically or emotionally, he'll see it eventually and it'll be when he's ready for it. To be clear he knows characters die in the movie and he tells me he's not ready for it.
Transformers has a built in name recognition which is why Rescue Bots are Transformers and not just a generic robot rescue squad. It's easier to expand a brand to different areas than it is to start a whole new brand. Rescue Bots existed for almost 2 years without a show supporting it and it was successful. I don't think a toy line like that would survive with out a show supporting it.
To me Transformers isn't about the war, just like the human race isn't about their wars. A good series can tell stories that engage without needing constant action. As a fandom we want Transformers to be developed into deep rich characters, but that's not going to happen in a purely war situation. I personally believe the Rescue Bots are some of the best developed characters in the Transformers universe.
It may not come as a surprise that I also really like RiD. It's a nice break from the Optimus vs Megatron. The characters are interesting and better developed then some of the series that came before it. Bumblebee much like Rodimus Prime in G1 doesn't think he can live up to Optimus, but I think it's handled much better than G1 did it. The fact that most of the characters introduced in RiD are new characters, I think shows that show can succeed without focusing on the same old thing other series did. I want to see Transformers continue to expand beyond the OP vs Megs war for Cybertron with the same old characters brought back over and over again.
kaijuguy19
Because there's only so many times one can make a story that's nothing but filled with sci fi war stories before it gets stale and boring. Look I love epic sci fi stories as much as the next guy but doing the same thing over and over again and expecting different results is the very definition of madness. If anything I applaud Hasbro for allowing us to have stories that involve Transformers when they're not on the battlefield because it shows more sides to them other then being war machines. That's why IDW with it's titles like MTMTE did so well in the first place because it showed us more about Cybertronian culture.
If Rescue Bots and RID15 aren't your cup of tea that's fine. I'm not too much in RB myself however just because something doesn't interest you doesn't mean it's objectively bad. What you think the franchise needs to be and what the franchise actually needs aren't always the same thing.
Windsweeper II
It is not emberrasing.
You just don't like it.
I don't see why someone can't attempt to produce any kind of fiction that tries to create an entertaining non-dramatised version of everyday life.
But i agree i would choose a science fiction style Transformers fiction over an earthbound one any time of the week and trice on sundays.
It just allows for more creativity.
But there's no reason a science fiction story can't be a non-violent non-dramatised futuristic version of everyday life.
Jumacas
RID is embarrasing.
I mean that, exactly. Why is that a subject that the concept of Transformers should be centered around? Even as a side thing, there were Protectobots for it? Incredible science fiction storytelling potential and we're concerned with saving cats from trees? If that's not completely missing the point and potential of the concept, I don't know what is. The world already has Dora the Explorer. Why did Transformers need to become that?
Windsweeper II
Jumacas
Very fair points indeed. Rescue Bots is not terribly executed, too. And it seems to also have a level of wit and soul that's completely missing from RID for example. But, still, it's barely Transformers, in its inception. That's my main quarrel with it. Alien transforming beings came down to earth to assist humanity in saving kittens from trees and putting out forest fires? Why? What lesson is that to children? Why hide them from violence and its consequenses? Why present them with a world where the worst thing that can happen is a cat being trapped on a tree and still we need an external higher power to assist us? It seems terribly informed by unheathy political correctness and blameshifting parenting. And, it doesn't need Transformers. You could replace Transformers with anything in Rescue Bots, and it wouldn't change much. It's Transformers wearing a skin that doesn't belong to it. Just let the concept of Transformers be its own thing and stop trying to make it into something that it isn't, to sell it to people who wouldn't appreciate it either way.
Novaburnhilde
Interesting.
Hollywood Hoist
I personally think Rescue Bots has some of the best and most consistent fiction of all the Transformers series. I think the strength in the series is in the characters and the fact it isn't another war between Autobots and Decepticons series. It shows that side of Transformers that rarely gets acknowledged, that time when there isn't a war, that the characters we've grown up with are more than just soldiers, that there are Transformers civilians.
Russian fan
Allspark? Interesting does someone in Hasbro still remember what is it? And animated, theatrical Transformers origin Movie? No one besides fans will watch it. And with animated style they're going to take the last and the most praised thing, which distinguishes the Movies – AESTETIC, gorgeous transformations, etc. If there will be no AllSpark, The First Primes, CreatorS and actual TF-Movie-themed story in this film – good bye, Hasbro. Transformers aren't just the infinite source of money. This Universe has actual enthusiastic lovers and the fates of its heroes deserve the proper way to tell the stories about them. But you, Hasbro, even barely can produce the toys about them. Don't spoil this Universe by your childish, lazy stupidness.
Jumacas
Rescue Bots is kinda fun, in lack of anything actually good, but it compromises the concept of Transformers so immensely that it's barely Transformers anymore. If Hasbro wanted a Dora the Explorer franchise, they should make one instead of making Transformers into something that it isn't. But we care about toys more than the toddlers that they are meant for do anyways, so… Just slap a Transformers logo on it, and we'll buy it no matter what.
Applejacktimus
What's that? A Rescue Bots hater? Aww sheeit.
Precisely. And that's why I'm a goddamn Rescue Bots fan. If your show can make me want to spend money on Playskool toys, then you're doing something right.
…Wow, I didn't even need to write my own argument, I just used yours.
And for the record, I want more movieverse stuff too, but I get why most others don't. (especially after TF5)
Jumacas
Many of us wouldn't have been here wouldn't it for the great fiction. Not of Bayformers, but of a lot of the rest of the franchise throughout its 30+ years. If it had been any different, Transformers would have gone the way of the Gobots. If there hadn't been media that made people see characters in the plastic, rather than plastic in the characters, this whole franchise wouldn't have lasted. But you take this for granted. We take creativity and artistry for granted. This collector mentality is what devalues entertainment and makes the fandom easy to exploit with sub par efforts. If you buy anything, then why would they try to do better? I'd say we deserve better for our support, but, I wouldn't have any incentive to do better if I were Hasbro, seeing the fandom so easily satisfied. Shame on us.
Diecast G2
And really. Even the best Transformer fiction is still just good for a product that sells toys.
If you really want great plot, it ain't here.
Burnout00012
Suit yourself, but I'm a collector first and foremost, and the movies have the only figures I actually like so as long as we keep getting those I'll be okay.
Jumacas
I'm in to movies for the movies.
Burnout00012
Look man I'm just in it for the character designs and potential toyline. If the movie's good too that's just a bonus.
Jumacas
I think the animation has potential to be noteworthy, like TF: Prime or even better, but this version of the lore feels extremely cheap to me. It'd be even worse for the franchise, I think, if its quality cements this version of the lore and sort of justifies Bayformers in the years to come. I don't like alien life explained with space magic. It feels like a huge missed opportunity to explore the concept of Transformers.
Hobbies2Heroes
wait, you mean we don't watch porn for the script or cinematography?
All kidding aside, I would like to see a transformers animated movie more in line with Prime style animation and lore, something better then the made for TV Beast Hunters movie.