China’s Weiying Technology corporation has entered a partnership agreement with Paramount Pictures for Transformers: The Last Knight.
While the content of the agreement was not disclosed, Weiying Technology will share global revenues, including theatrical, video, TV, VoD, and merchandising.
China’s Weying Technology has taken an investment position in Paramount Pictures’ “Transformers: The Last Knight,” which releases in North America and China next week. Under the deal, Weying will be entitled to an unspecified share of global revenues, including theatrical, video, TV, VoD, and merchandising. It will also be a strategic marketing and promotional partner on the film.
The film already has one Chinese investor, Huahua Media. Huahua and Shanghai Film Group are also co-financers of Paramount’s forward production slate according to a deal that initially saw the pair commit 25% of production finance before that was upped to 30%.
The “Transformers” franchise has been a huge performer in China, and expectations for “The Last Knight” are similarly huge. Box office data tracker Ent Group recently forecast that “The Last Knight” would gross $290 million in mainland Chinese theaters.
Find out more info at Variety.