Television advertising remains a critical part of a major motion picture’s budget and Paramount is leading quite the campaign for The Last Knight, according to Variety:
Ads placed for the fifth installment of the toy-spawned movie franchise had an estimated media value of $7.34 million through Sunday for 992 national ad airings across 38 networks.
Paramount appears to be targeting a millennial-skewing audience, with key ad placements during both “Tosh.0” and “The Amazing World of Gumball,” as well as during the NBA Finals.
Read the full article here and sound off on the 2005 boards!
Deadend
Even so, 70 million is freaking steep for as little as they did for that movie across any avenue.
Agree entirely. This movie has got me excited about the movie franchise again, and I skipped AOE in theaters entirely. After the first 3 movies, I was burned out. But this one has got me excited to go to the theater to see a Transformers movie again.
Shepard Prime
More believably, the reason why they're advertising it so much is because they genuinely believe in whatever Haz, Paramount and the writing room (that may or may not be something of a jumping on point for the movie franchise) came up with for a new course/direction for the series and want to make a big splash and show it as being a big deal. TLK is, after all, the fifth movie but the first in setting up the BB movie and the other movies down the line.
I'm actually pleased to some degree that they're media blitzing this thing because it shows that they believe in it enough to do so. Transformers has always been known worldwide but it's really grown a lot and it seems they want to take advantage of their brand's popularity while they still can. They certainly didn't prior to this.
I think the other thing I'm happy about is that they are changing it up how they market the movies. For the last three movies, it's been teaser, Superbowl spot and then super-spoiler trailer right before release. Repetitive and same-y. This go-around, while they've released a bunch of footage, a lot of it is just slowly increasing what you've already seen, all while leaving out most of the stuff we really want to know about. Then, you have all of the ancillary materials like the Transformers through Time pics and data and other stuff.
I post all of that just to say the advertising doesn't reek of desperate (to me).
Albimus Prime
Omg, I was sad because I thought I spoiled the entire movie….
Thanks to God it's fake
bman29
Mmmm I don't know. Even in the comments section over there stated it was trolling. So you might not be missing anything.
ErbFan28
I want to read it sooo bad….must…resist!!
ErbFan28
The marketing budget applies to more than just trailers/tv spots.
VortexPrime
Goddamnit she's beautiful!
SPLIT LIP
That doesn't really make sense. They've all had bad stories, though.
I think they're advertising more because they didn't advertise AOE as much and it showed domestically.
That voice crack on "patents are pending" is still the most sincere acting Marky has done for this films.
Soundwinder
Hello Ramjet.
… but good lord, you are talking out of your ass. The movies, like them or not, do well. Really well. Don't delude yourself.
Albimus Prime
Read at your own risk, MASSIVE spoilers in the comment section of seibertron.com
First Thoughts (SPOILERS) of Transformers: The Last Knight which Premiered in China
Afterburner
They are desperate because they've been making terrible movies. They are way overextending because if this movie doesn't do better, this franchise as you know it right now is toast.
Am I the only one who loves toast?
HawaiianBro808
clip released in HD was shown on Jimmy Fallon
Albimus Prime
Dashcam footage
dragon
if you want good story you can read book how all movies got made and what people use to do before tv was made you want to be entertained watch movie tv video games music people now forget movies, tv shows, music video games are entertainment definetion ( the action of providing or being provided with amusement or enjoyment.) and books are literature defintion (written works, especially those considered of superior or lasting artistic merit.)
bonewire
Has there been a good one? I personally don't like the movies, but I appreciate how it keeps the brand alive.
MegaDolrailer
I love how he knows the story is bad, when the movie isnt even out yet
LordGigaIce
I doubt he thought that far ahead.
MegaDolrailer
Yeah, the last movie also made a billion dollars.
Also if story is such an issue, the fifth movie literally has new writers, surely you know that much