Updated (12:00 ET)!
Hasbro CEO Brian Goldner hosted the Toy Fair 2017 Hasbro Investor Day today and revealed future plans for the Transformers Franchise.
The game is on as Hasbro prepares to take the entertainment world by storm with Transformers: The Last Knight and the Transformers Cinematic Universe. New plans are underway for Transformers: Robots In Disguise and Transformers: Generations What a year it’s going to be.
- New Toys Revealed for Transformers: The Last Knight
- Transformers: Generations
- Machinima: Titans Return series
- Transformers: Robots In Disguise – New Combiner Force Characters Revealed! Ultrabee and Bruticus!!!
- Rescue Bots to continue? YES!
For our full coverage with images, read more after the jump. Don’t forget to tune into TFW2005 this weekend for the best Toy Fair 2017 coverage around. Photos, info… you name it… we got it.
Transformers: The Last Knight toys will be available on Quarter 2 of 2017.
Showcased Toys for TLK:
- Unnamed Dragon Beast.
- Unnamed Optimus Prime toy.
- TLK Toy line-up
- All-new Allspark Tech toys. The toys will interact with an Allspark. 20+ sounds and lights gimmick per figure. tpys include: Optimus Prime, Bumblebee, Drift, Hound, Barricade and more.
- Quite a lot of merchandise were shown as well. The merchandise range from Pillows to Buggy Cars.
Some of the bits from the slides:
Transformers Cinematic Universe plans will go ahead. Preparations for The Bumblebee Movie is being carried out. Brian Goldner Stated that bumblebee is one of the characters which went through a lot of changes over the past 30 years.
Celebrations of the 10th Anniversary of the first Transformers Live Action Movie will also take place this year.
Hasbro also showcased their Entertainment Line-up for 2017, 2018 and 2019.
Transformers: Rescue Bots will go on until 2019. [The series is unstoppable at this point].
Transformers: Robots In Disguise will continue this year with Season 3 Combiner Force.
Hasbro will work with Machinima to bring the next stage of their partnership. Machinima Titans Return series in currently in production.
As stated earlier, Transformers Rescue Bots will go on for many years to come. New toyline is also planned with a new You Tube series.
Hasbro showcased Ultrabee and Bruticus from Transformers: Robots In Disguise Season 3 – Combiner Force.
Ultrabee toy was also shown.
Hasbro has tripled the Transformers toy sales among female demographic.
For the Generations Fans, the Fan Vote for the next Prime will be a major event.
In addition to that, Trypticon (Fan Vote Winner last year) will be released this year.
More Comic Books, Licensed Merchandise, Mobile Games (Forged To Fight) and a China-specific MMO game is planned for 2017.
Victory Hill will be showcasing a huge Transformers Live Event in China.
Brian Goldner stated that that they had an immense success with the Transformers Singles Day with their partnership with Alibaba. Hasbro is looking forward to work with China even more.
But in reality… things are just getting started: