You may remember back in last December, we announced Hasbro’s latest initiative; Hasbro Stories. Today, their CEO Brian Goldner sent out a Press Release to highlight what the new campaign is really all about.
“Stories are at the center of what we do every day, so we couldn’t think of a better way to start the conversation about Hasbro than with our employees, who live and love our brands and bring our purpose – to make the world a better place for children and their families – to life every day,” said Brian Goldner, Chairman and CEO, Hasbro. “We have transformed from a traditional toy and game manufacturer to a global play and entertainment leader, and feel that now is the perfect time to tell our story in a unique way to celebrate the passion, nostalgia and excitement people feel for our brands.”
In 2017, the company plans to invite consumers, fans and partners from around the world to share their stories, and incorporate the campaign into its signature events, such as HASCON in September.
Check out the full Press Release, after the jump.
New ‘Hasbro Stories’ Campaign Celebrates Personal Connections to Hasbro’s Iconic Brands
PAWTUCKET, R.I. — Hasbro, Inc. (NASDAQ: HAS) today launched a new integrated marketing campaign celebrating ‘Hasbro Stories’ and the meaningful connection consumers around the world feel toward Hasbro and its brands. Hasbro is home to many of the world’s most iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as hundreds of the most popular gaming brands of all time. Because of the emotional resonance of its brands, and the many ways consumers can now experience its brands, the company is confident that everyone has a ‘Hasbro Story.’ The campaign kicked off in December with a series of four video vignettes featuring Hasbro employees sharing their unscripted, personal experiences with Hasbro brands.
“Stories are at the center of what we do every day, so we couldn’t think of a better way to start the conversation about Hasbro than with our employees, who live and love our brands and bring our purpose – to make the world a better place for children and their families – to life every day,” said Brian Goldner, Chairman and CEO, Hasbro. “We have transformed from a traditional toy and game manufacturer to a global play and entertainment leader, and feel that now is the perfect time to tell our story in a unique way to celebrate the passion, nostalgia and excitement people feel for our brands.”
In 2017, the company plans to invite consumers, fans and partners from around the world to share their stories, and incorporate the campaign into its signature events, such as HASCON in September.
“Everyone feels connected to Hasbro brands for a different reason,” said John Frascotti, Hasbro’s President. “For some, it’s about playing MONOPOLY as a child, and for others, it’s the adventures of the MY LITTLE PONY characters or sense of community around MAGIC: THE GATHERING. With this campaign, we’re celebrating these connections – all of which are unique – all of which have their own story.”
To learn more about the campaign, visit http://stories.hasbro.com and follow @Hasbro, #hasbrostories on social media.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2017 Hasbro, Inc. All Rights Reserved.
MartyFeeb
And by that, you mean that Hasbro can and will warp whatever is submitted into some absurd fairy tale about how great the God Hasbro truly is.
I have so many problems with this seemingly warm and fuzzy idea:
1) No compensation? Not even a prize pack or something? Come on, billion-dollar-revenue corporation!
2) Hasbro marketing is already notorious for warping unpleasant facts into amazing victories (i.e. "we did double digit growth in TFs over last year!!! WOW!!!" Except that 2015 was a really bad year for TFs, so that's an incredibly silly comparison – almost as silly as their 2015 stockholder report that claimed 2015 was an amazing year for Hasbro… compared to 2005!!! )
3) A "comment submission" box is nothing more than pillow talk that need not materialize into anything relevant. Hasbro can do this and claim brownie points, but the end result may be the exact same as NOT doing this comment box. So more marketing BS to shareholders, and we see the company running the exact same course: the same products, the same distribution problems, the same out-of-touch-with-our-actual-customers scenario.
In other words, you should NOT trust any initiative by Hasbro, as these have proven to be so much fluff in the past.
I want to see how Generations toys are selling, compared to the other lines, and I want to see Hasbro acknowledge the Generations line. Cause when TF5 comes out in theaters, the shelves will be flush with product, and that's an obnoxious middle finger to the real fans that have supported this company and have kept the TF brand afloat during the non-movie years. I refuse to ignore the situation here, and favoritism toward movie product is starting to get really old. Even Rescue Bots get product on shelves faster than Generations. Which leads me to conclude that Generations must be their poorest-selling merchandise… or I would conclude that, if not for the fact that they keep making more and more toys for it.
Daggor
A nice idea, but I suspect we\'ll just see all of the \"superfans\" we usually see populate this promotion.
Murasame
I'm willing to share some info and I'm interested in how this will play out.
PredaConvoy
Pretty sure I've seen Twister: the game movie.
.. Tho that may have been an instructional yoga video. I can't be sure.
Also, if they DO make it, and it doesn't star Bill Paxton and Helen Hunt, the world has gone mad.
Furnace
Interesting. Any indication of how or where we send in our stories?
Cykill 1
So does this mean we\'re gonna get more movies like Battleship? I\'m sure we\'ll have people standing in lines around the block for Twister: The Game movie.
RodimusZero
I just want to say again that Hascon sounds like a terrible idea… lazy, for one, if nothing else.
If they're dead set on being an entertainment powerhouse, then they need to bust ass and make several conventions,
one for TF, one for pony weirdos, one for all that other 80's junk people barely remember…
None of this lumping stuff together. Anyway, these stories… I can see it now, some emotional backdrop for
Brian Goldner to trot out and talk about "engagement" and "lovemarks" and other marketing terms lol.
Afterburner
I wonder if we will hear any of the factory worker stories? Like from a few years ago?
Maybe we will hear from Don. He can tell about how much he loved his Megatron design being used without permission or compensation.
These things are nice, but they are phony at the same time. It needs stated.
Windsweeper II
I hope we get some info on hashcon and any club and exclusive toys and fiction at NY toyfair.
SilverOptimus
This was already announced last December. I remember writing about it.
Hasbro Stories: Carlos And Transformers – Transformers News – TFW2005
MyTea Boc
"I bought toys. They were awesome. The end."
HeroicC300
Hmm….
I'll see if I have any stories worth telling
AzT
http://files.shareholder.com/downlo…onal_Connections_to_Hasbros_Iconic_Brands.pdf
http://stories.hasbro.com/
In 2017, the company plans to invite consumers, fans and partners from around the world to share their stories, and incorporate the campaign into its signature events, such as HASCON in September.