Last week was full of all sorts of Transformers news. There was one news slightly overshadowed by the plethora of Transformers Live Action Movie news coming in (and who can forget the sneak peek of Transformers: Combiner Wars animated webseries).
Hasbro attended the Licensing Expo 2016 on June 21st and had multiple booths showcasing their franchise brands. One of then was Transformers.
Speaking to the press, Hasbro said “In the past toys and games were more of a category, but now we don’t start there…We start with insights, we start with the consumer, we start with a franchise. And then we sort of say, how can we best express this franchise through all the different mediums available to us.”
“Hasbro isn’t really a toy company anymore… They really are a content developer. And the content takes many forms,Part of the story involves physical products, part of the story involves web content, part of the story might involve theatrical content. But we’re dealing with an omnimedia universe, and one of those media is physical product.”
Gabe Ginsberg from Getty Images was also there to capture some pics. We’ve mirrored them on this news post. Check it out, after the jump.