Hasbro CEO Brian Goldner has revealed their business practice regarding Innovation and took Transformers as an example to explain the subject matter.
This new reveal gives a certain understanding on what’s been going on these days for the brand we know and love.
Hasbro is using what is known as a Three Box Technique to plan what should be done in the future. With this plan they would manage the existing core business (preservation), abandon ideas that are no longer useful (destruction) and generate new breakthrough ideas (creation).
It is also stated that an internal team called Future Now focuses exclusively on the future of all Hasbro brands.
You can read the article on INC business magazine site, which is certainly an interesting read regarding the reasons behind what we get from Hasbro now and what to expect (and not to expect) from them in the future.
Yobuster
Yup! I agree with you on that one. So long as they keep cranking out new Transformers and making money I don't really care how they execute it.
Although for the fans I have been talking to, there are some people who are wondering if we have reached the peak of a new golden age like back in the 80s when the headmasters and targetmasters showed up and then transformers started to go into decline.
Windsweeper II
Well, it's good to see Hasbro's businessplan is based on sound economic thinking and not some wishy washy new age recycling of Indian religion
Meh, as long as it keeps the franchise alive i don't care how they explain themselves.
ZapRowsdower
This.
"As a CEO, I think it's important to not do stuff that loses money, while SIMULTANEOUSLY doing stuff that MAKES money! See what I did there? I'm talking about making money, which is how a business works. You see, if you lose money, eventually you go bankrupt, and that's a bad thing. My leadership is all about non-bankruptcy or cash-inflow. I make the cash for Hasbro by telling everyone to do what works; abandon what doesn't work. I need not explain any more detail of this model, as the overly generalized explanation I'm giving is brilliant enough." – Hasbro CEO guy!
f-primusunicron
i hope it doesnt continue the trend of overly simplistic tansformations, i have been in this fandom for now almost 20 years straight, and i count the movie saga as one of the best toylines in my life(not the only one though) then they started simplifying designs i just lost insterest in most releases after dotm(only a few were totally awesome, but just TOO FEW)
Afterburner
Corporate speak is so empty. There isn't really anything here that isn't either common sense or lazy practice. "We will keep what is working, stop what isn't working, and try new things." No shit. What a HUGE reveal as Bernie would say. Here's your greatest CEO ever award.
I think this is a little more propaganda than news.
Smitty.1981
You can't find anything new because you live in webster Texas, a town with only 11,000 people. Head North if you want to see new toys.
CountOrlock
I felt like this was just a nonsensical PR puff piece,
Autobot Burnout
griffn29
This sounds like a general thought process.
bellpeppers
I think this pretty much explains it.
kaijuguy19
I really hope BW isn't among that pile because it's bad enough it's not being celebrated this year for it's 20th anniversary in some manner. Same goes for Car Robots/old RID.
3.8TransAM
New round of corporate gobbly gook………………….
If you don't manage what you have now or innovate for the future you are doomed anyhow.
So where is the news about that?
Yet nothing about quality control……….
Megasquared
With Hasbro Box 3 usually ends up in Box 2. Which would explain all the failed gimmick lines like BotShots, Hero Mashers, Construct Bots, Kre-O, One Step Changers, etc.
griffn29
That's probably the exact same way story elements from each Transformers movie are carried over to the next.
SG Roadbuster
I feel Beast Machines was aimed at the wrong demographic. it should not have been a fox kids saturday morning cartoon. it should have been broadcast on Cartoon network's Toonami block, as it dealt with some surprisingly deep themes, such as genocide, religious fanaticism, and survivor's guilt. yes the constant "i am transformed" got tiring in season, it was rectified in season 2. yes Nightscream was an annoying little shitstain with a stupid design. yes Rattrap and Rhinox went through horrible plot convenient character mutilations. but i still say it was a fantastic show. better than later garbage like Armada and Energon by leaps and bounds
where's my Transformers Branded Flamethrower?
WishfulThinking
That moment when you realize that Mel Brooks gets 80's Transformers better than some modern fans do…
Friendross
marvel is pretty much trying to kill off the xmen right now though
Exodus
He's an X-Men fan "Transformers are to Hasbro what the X-Men are to Marvel: A line of characters you can find in a seemingly endless array of branded manifestations."