Back in March, we revealed to you a new initiative by Hasbro to promote the products they develop and distribute.
Akuna Matata, the creative agency behind Hasbro’s Factory Of Wonder (also known as Hasbro Brand & Licencing Show), has revealed footage from the first event held in UK. From the looks of things, it has indeed turned out to be a delightful event filled with music, dancing and product showcase featuring Hasbro brands including Transformers.
The agency also revealed more tour locations and it seems as though the show is planning to go worldwide:
“Next dates: Madrid, Frankfurt, Milan, Paris & more to come…”
For those who do not know, Hasbro’s Factory Of Wonder is a tradeshow aimed at Investors and prospective Licence-Holders. It brings together all of Hasbro’s brands under one roof and celebrates the joy and wonder.
Not too long ago it was also revealed that Hasbro maybe planning a similar convention to Fans instead of Investors. If it turn out to be a reality, then Hasbro’s Factory Of Wonder may provide an indication of what to expect during the event.
You can check out the video from Akuna Matata (” ♫ What a wonderful phrase!!! ♫” Heh), after the jump. We also mirrored several photos from the event thanks to photographer Andrea Giacomelli.
Chris Bot
I can't stand crap like this. Hipster pretense at its worst.
knoted
The creative agency behind this is named Akuna Matata ?
Gee, I hate that song with a passion, if it were a person I'd kill it with a drillhammer.
Afterburner
It reeks of trying way, way too hard to be cool. Typical upper management idea from the out of touch corporate world where they think everyone is amazed by nerf guns that are the same as 20 years ago and some monopoly money. Comes off extremely tacky and kind of desperate really.
It's one thing to try to have fun, it's another to try to be trendy without actually being trendy. Such a waste of capital.
Murasame
That I can't make. Have to pass
SilverOptimus
28th April.
More details here: Hasbro – Werkstatt der Wunder
Murasame
Frankfurt? Count me in! When? When? When?
turbobluestreak
This is what I'm expecting Hascon to be like.
tbs
Yobuster
What in the world did i just see? It looks more like a fashion show kind of thing. It's totally weird at least from a fan perspective. I certainly hope the eventual fan convention won't be like that.
On another front, I'm glad that Hasbro is trying to bring more attention and awareness to their brands. Increase the licensing opportunities, more tv shows and exposure can't be a bad thing. Hopefully they actually make some money out of this so they can have cash to invest into MASK, Visionaries or other beloved 80s properties.
stad
It's indicative of the kind of direction we may be looking at with Hasbro running things.
I will be. As ridiculous as some of their mistakes and missteps were, they were mostly ridiculously blown out of proportion by some of the more voiciferous members here.
Hot Shot.
I know I won't be. TFCon looks like it'll fill the convention hole Botcon left, and Hasbro will probably keep churning out some amount of exclusives through whatever comes next. Even if they don't on whatever slim chance, I'm not shameless enough to want an unprofessional lot like FunPub back just because "muh toys".
bradforj
People will soon beg for the return of FunPub.
GAUGE
What a cool vid. wish I could attend something like that. looks fun. I think people need to chill and quit whining and hating. Ya'll just jelly you weren't invited and couldn't wear a onesie!
I gotta confess though, seeing all those adults especially the men wearing onesies was pretty hilarious and very creepy at the same time.
Autobot Burnout
HasCon turns out to be a bunch of boring corporate shareholder meetings
Ironhide
Ok, this is clearly Tron-esque or Hasbro is bringing back Glo Worms. If this is any indication of what might be done for fans, um yeah TFCon is looking better and better.
ZapRowsdower
I don't get why this is for INVESTORS and NOT KIDS…
Is this how you get funding? Stupid tweeny dances, shooting strings at an audience that clearly did not appreciate it, and street performers?
No wait… I remember now: they were serving alcohol (champagne?), presumably, before the show. Ergo, one could be drunk enough to perceive this kiddy stuff as appropriate for adults with big corporate spending power.
Although, I will say that bit with the children awakening from their beds like that as the audience walked through… WTF. I mean, I KNOW I am motivated to license or carry product when the presentation involves making me feel like a creepy pedo!
dragon
Interesting video to bad video don't play on apple product had to play video on hp laptop
Mako Crab
You had to be there???
Lady Slipstream
BotCon
(1994-2016)
Rest In Peace
Looks like the "factory of wonder" will be a total shit… I hope that Hasbro could do separate official conventions, kinda like Botcon or Joecon, with exclusives at the same level of quality as Takara, at least.
Dramatic Spoon
Flat what.