Following the success of the My Little Pony initiative on the SuperAwesome platform, Hasbro is partnering with the company once more to bring Transformers related content to the kids.
Licensing Biz magazine has this to say:
As part of this campaign, Hasbro will release full length episodic Transformers Robots in Disguise content on the platform every two weeks.
Kids can also enter competitions, meet the bots, play games, download Transformers content, and choose a side in the Autobots v Decepticons battle.
The branded Transformers content will also appear on an integrated ‘Drive in Cinema’ section on the Bin Weevils virtual world, dedicated to the Transformers brand.
According to the report, kids will be able to connect through mobile and web platforms for an interactive experience. With Hasbro’s recent interest regarding Digital Content, we may see future initiatives surrounding it. With less restrictions than television, Hasbro will be able to connect with its target audience better than ever before.
IgnikaMarcus
Super Awesome seem to be a marketing company, so I won't expect them to be airing any full length cartoons.
Autovolt 127
This could explain the "fourth season" of RID.
Sumner Sturgeon
I think you're onto something there, my friend. And if you ask me, it's been a long time coming! After getting screwed by network TV so many times, I've been arguing for a while now that Hasbro should consider purely digital distribution for Transformers. Hopefully the "season 4" Kirk Van Wormer was tweeting about is connected to this.
Autobot Burnout
Seems like this is sort of trying to set up Hub 2.0, where Hasbro keeps striking out with cartoon channels and so is shifting almost purely to a digital platform just to not have to deal with Cartoon Network's bullshit.
We may be seeing the end of an era, folks.
Sumner Sturgeon
So might this be the reason for the show staff talking about seasons/episodes seemingly beyond the series' run on CN?
SilverOptimus
No. This one:
SuperAwesome
goobahead1
SuperAwesome? as in super awesome fan art?
SilverOptimus
News Post: SuperAwesome And Hasbro Team Up To Bring New Transformers Content