Following the Licensing Expo 2015 news, Star designer Philipp Plein has sent us a Press Release detailing the new partnership with Hasbro‘s Transformers Franchise.
“TRANSFORMERS, as one of Hasbro‘s most iconic franchises of this century, cars, airplanes and helicopters instantly turn into action heroes. In the everlasting battle between good and evil, the AUTOBOTS are on a mission to rescue the world from the DECEPTICONS. The fascination of the TRANSFORMERS brand, brought to life through animated series, comics, toys and movie theater heroes, are now expanding with a unique TRANSFORMERS brand fashion collection. This collection was designed by top designer, Philipp Plein, and under License by Hasbro, and will be offering TRANSFORMERS branded shirts for men at his luxury stores starting in the second half of June.As the rockstar among German fashion designers, Phillip Plein, who is known from his presence at Fashion Week in Milan, is predestined to bring the TRANSFORMERS brand into the fashion and lifestyle world. For the designer, the TRANSFORMERS branded men´s pre-fall 2015 collection embodies the spirit of the action hero. He combines eccentric materials with great attention to detail and extravagant applications. The OPTIMUS PRIME character T-Shirt is definitely one of the collection’s eye-catchers. The powerful leader of the AUTOBOTS shines in an edition that features glittering strass stones in various black, gray and silver shades against either a white or black background.”
You can read more, after the jump.
- Movies, toys, animated TV series, fashion: the empire continues to grow
- Top designer Plein: a symbiosis of glamour and rock ‘n roll
June 8, 2015 –
TRANSFORMERS, as one of Hasbro‘s most iconic franchises of this century, cars, airplanes and helicopters instantly turn into action heroes. In the everlasting battle between good and evil, the AUTOBOTS are on a mission to rescue the world from the DECEPTICONS. The fascination of the TRANSFORMERS brand, brought to life through animated series, comics, toys and movie theater heroes, are now expanding with a unique TRANSFORMERS brand fashion collection. This collection was designed by top designer, Philipp Plein, and under License by Hasbro, and will be offering TRANSFORMERS branded shirts for men at his luxury stores starting in the second half of June.
As the rockstar among German fashion designers, Phillip Plein, who is known from his presence at Fashion Week in Milan, is predestined to bring the TRANSFORMERS brand into the fashion and lifestyle world. For the designer, the TRANSFORMERS branded men´s pre-fall 2015 collection embodies the spirit of the action hero. He combines eccentric materials with great attention to detail and extravagant applications. The OPTIMUS PRIME character T-Shirt is definitely one of the collection’s eye-catchers. The powerful leader of the AUTOBOTS shines in an edition that features glittering strass stones in various black, gray and silver shades against either a white or black background.
Brand expansion: from toy to movie into the fashion world.The TRANSFORMERS franchise continues to grow, from its toy line to entertainment, and stepping into the fashion and lifestyle world. The TRANSFORMERS brand appeals to a broad fan community by offering exciting online games, apps for smartphones and tablets, comics, animated TV series, motion pictures and more, all which bring fan-favorite characters, like BUMBLEBEE and OPTIMUS PRIME, to life. Now star designer Phillip Plein advances the brand into a completely new fashion dimension.
The TRANSFORMERS shirts will be available from all worldwide Philipp Plein stores, including the stores in the US (Miami, Beverly Hills, New York), and the Philipp Plein web shop, starting in the second half of June.
About Hasbro:
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games to television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).
About Philipp Plein:
SINCE 1998 A REALITY. A WAY OF BEING. A STRONG IDENTITY. Luxury beyond all convention for a brand, created in Munich in 1998 and guided by the entrepreneurial spirit of founder/designer Philipp Plein, which is in continual growth due to a capacity to asto¬nish and surprise, and to command attention. Today, the PHILIPP PLEIN brand includes clothing, accessory and interior design lines which interpret a new contemporary and cosmopolitan lifestyle. Perfection in every detail, combined with a playful and irreverent spirit, are the principal elements of a new luxury and a new elegance. All mainly made in Italy. The unusual and meticulous use of fine materials, combined with original, sometimes subculture details, makes every piece truly unique. What counts most is to give life, imagination and spirit to a product that remains eternally authentic. The headquarters of the Swiss Maison, are located in Lugano, Switzerland. A company of international significance, counting more than 100 employees worldwide, with showrooms in Milan, Hong Kong and New York, and over 500 clients in 65 different countries. PHILIPP PLEIN is present in the most prestigious boutiques and department stores across the globe. Monobrand store locations include Milan, Paris,New York, Beverly Hills, Hong Kong, Miami, Berlin, Moscow, Dubai, Doha, Seoul, Saint-Tropez, Vienna, Cannes, Monte Carlo, Baku, Kiev, Macau, Porto Cervo, Ibiza, Barcelona, Amsterdam, Düsseldorf, St. Petersburg, Casablanca, Hangzhou and Courchevel. Top models and celebrities such as Naomi Campbell, Lindsay Lohan and Ed Westwick, photographed by and with Terry Richardson, have been the face of PHILIPP PLEIN campaigns. The Swiss fashion house also plays a leading role in the field of sport, providing official uniforms for the renowned soccer teams AS ROMA and CAGLIARI CALCIO.
Shizuka
My issue isn't about taking care of yourself, confidence and the grooming because there has always been that aspect of masculinity, to look presentable and so on. The problem is that modern day masculinity doesn't seem very masculine.
Autovolt 127
Hahaha nice.
why would Shockwave be a fedora?
I would legit pay money for this instead.
SelectedLime375
I noticed that, too. I kept going over it in my head and was confused as to why I kept getting off by a decade.
I would buy that so much. They could even make ones for kids.
WishfulThinking
TylerB
Sweet purse he's got there.
Transformed
Say what?!
Might want to get the KO version instead…
Wonder how much unofficial third parties would charge
GR1ML0CK
Imho this is the dumbest idea im gonna see all week! $5100 for that ugly fucking jacket? Who are they slling to? Conrad Hilton? Prince Harry? I wear one thing, work clothes!
Nocturne
Um… kay?
Even if I liked these designs I'm wouldn't spend nearly £500+ on a single piece of clothing… cos I spent all my money on Transformers. I'm honestly confused on who the target market is in this case.
Transformers merch aside, I don't see anything wrong with someone caring about and taking pride in their appearance. And bonus points if it makes them feel good about themselves, if you feel confident in yourself then it really shows, confidence is sexy. It's something a lot of woman find attractive in a man.
Noideaforaname
I always wanted a shirt of Ultra Magnus with the Statue of David's face superimposed on top.
*googles MCMLXVIII* 1978, wuh? Is that supposed to be some hipster "I liked it before they were even Transformers" bullshit?
Shin-Gouki
[Wing_Saber-X]
glam tf-style clothes = wtf
Altitron
This can't be real.
Afterburner
Is this a joke?
User_136440
There's some old-school TF going on with this one
http://www.plein.com/gb/t-shirt-tech-baroque-305528.html
MegaDolrailer
Nice job on using Prime's preliminary AOE design…
You had one job, take Prime's face, put it on some shirt, and then over charge for it, and yet they still managed to screw it up.
Shizuka
I'm not the typical man in the sense that I hold true to my tastes and I 'v been like this for for ever, even wearing black nail polish when it suited me. With that said it's really I don't know… Pathetic how much men have become effeminate; spending more time than necessary on their hair; having "fashionable" hair styles; wearing super skinny jeans; wearing leggings; waxing every bit of their hair and in the end they demand respect as a typical alpha male of the past when (dressed as they are) look like they can be beaten by the wind. And this is coming from a 21 year old man.
I mean, come on; travel bag? Am I the only one who sees a hand bag? It even has pretty studs to go with my ear rings.
Underwear
TF Haute Couture?
It looks interesting but I still prefer my affordable Japanese Uniqlo TF tees.
GoLion
Or the quadruple extra large t shirt that is cheeto resistant.
Hot Shot.
Where's the Shockwave fedora to complete that ensemble?
UltraMagnus3786
well done sir, well done