Every year when SDCC is just around the corner, there is another main Event which Hasbro and Paramount participates. That event is the Licensing Expo.
Unlike the other events, Licensing Expo is kept away from the public and is mostly for the Investors. But we’ve had plenty of leaks from the expo grounds before. In the past there were leaked Transformers Movie Teaser Posters, toys and many other things. Hasbro is there this year with Transformers content too.
“Licensing Expo is a tent pole event in our annual entertainment and licensing plan that provides a terrific platform to*showcase Hasbro’s storied portfolio of lifestyle brands including Transformers, My Little Pony, Nerf, Jem and more, to key players in the industry,” says Simon Waters, general manager, senior vice president, entertainment and licensing, Hasbro. “We’re delighted this year to spotlight the new and innovative programs, relationships and products that bring our properties to life, from immersive storytelling and engaging content to merchandise at a wide range of retail channels, from drug and value all the way through to high-end fashion.”New business partnerships for this year:
- Freeze for Transformers T-Shirts
- Sakar for Transformers: Robots In Disguise electronic accessories including Headphones and Digital Cameras
- Planet Sox for Transformers Footwear
In addition to that, Hasbro shot us a Press Release with new Transformers partnerships with China and Germany.
“In China, TRANSFORMERS fans can fuel up with branded gas cards distributed through CNPC (China National Petroleum Corporation), which operates more than 20,000 gas service stations throughout the country.Acclaimed German designer Philipp Plein debuts eye-catching, high fashion TRANSFORMERS branded shirts for men at Philipp Plein luxury stores worldwide, bringing the iconic AUTOBOTS characters into a fresh new fashion dimension.”
We also have with us a small leaflet by Hasbro, letting us know of their presence at the Expo. You can check it out, after the jump. Some of the established Transformers Brand Licenses for the year:
- Illest for a RWB Pandora One snowboard
- 686 for Optimus Prime and Stance TF snowboard jackets
- Under Armour for Bumblebee and Drift compression shirts
- Lincoln Park for a New Era cap and Soundwave toy t-shirt
- Osiris for Optimus Prime and Bumblebee sneakers
- Shredders for an Optimus Prime knit sweater
June 08, 2015 11:02 AM Eastern Daylight Time
LAS VEGAS–(BUSINESS WIRE)–Hasbro, Inc. (NASDAQ:HAS) is set to arrive at Licensing Expo 2015 to spotlight its powerful portfolio of global franchises, including the TRANSFORMERS, MY LITTLE PONY, NERF, MONOPOLY, and JEM AND THE HOLOGRAMS brands. Recently named a top 10 Global Licensor by License! Global magazine, Hasbro continues to leverage its brand stories across all entertainment and marketing platforms and expand its rich portfolio of brands across multiple consumer products categories.
“Hasbro has evolved into a rich portfolio of diverse and highly progressive segments connected by one common goal: the activation of our franchises across every possible medium,” said Simon Waters, General Manager, SVP of Entertainment and Licensing, Hasbro. “2014 was the best year in Hasbro’s licensing history and we’re poised to continue that momentum in 2015, leading with an incredible story-driven entertainment strategy and immersive content in multiple forms and formats to strengthen consumer engagement with our franchise brands.”
At the expo, Hasbro will also unveil new global relationships across a variety of consumer categories, including:
FYODOR GOLANThe MY LITTLE PONY brand continues to be a fashionable favorite as UK designers FYODOR GOLAN introduce “RAINBOW WHEEL,” a colorful collection of luxury womenswear ranging from quilted puffer jackets to beaded evening gowns. The line will be available in leading department stores around the world, including Selfridges in the UK, Lane Crawford in Hong Kong, Harvey Nichols in Kuwait, and Luisa Via Roma in Italy, which will launch the collection in store with a MY LITTLE PONY brand takeover of its flagship location this summer.
PHILIPP PLEINAcclaimed German designer Philipp Plein debuts eye-catching, high fashion TRANSFORMERS branded shirts for men at Philipp Plein luxury stores worldwide, bringing the iconic AUTOBOTS characters into a fresh new fashion dimension.
CNPC (China National Petroleum Corporation)In China, TRANSFORMERS fans can fuel up with branded gas cards distributed through CNPC (China National Petroleum Corporation), which operates more than 20,000 gas service stations throughout the country.
Key properties on display at the show include Hasbro’s iconic TRANSFORMERS and MY LITTLE PONY brands. The TRANSFORMERS brand continues to carve out its place in pop culture history with a total brand approach that delivers products and experiences for fans of all ages. Licensees across the globe have extended the blockbuster brand with age-appropriate products and retail programs spanning a variety of categories including digital, fashion, toys and games, digital gaming, and publishing. Fans around the world have connected with an expansive range of TRANSFORMERS branded content and lifestyle experiences, from the “Transformers: Robots in Disguise” and “Transformers: Rescue Bots” animated series to consumer apparel and one of the most popular theme park attractions in the world, TRANSFORMERS: The Ride – 3D, a must-see attraction at Universal Studios Hollywood, Universal Orlando Resort and Universal Studios Singapore.
The MY LITTLE PONY brand has solidified its place as a worldwide perennial favorite, with a global presence in 71 countries and across all major consumer products and promotional categories. The rich storyline and cast of characters from the “My Little Pony: Friendship is Magic” animated series, currently in its fifth season and airing on television in over 180 territories, has expanded the brand into an array of licensing categories, including more than 30 publishing partners, digital storybook apps, a popular comic series, wheeled goods, beauty products and even couture with apparel events and window displays at stores such as Selfridges Department Store (UK) and H&M. In 2015, H&A, the leading children’s licensed washing & bathing supplier in the UK, is launching a range of bath bubbles, bath accessories and gift sets for kids 3-6 based on the MY LITTLE PONY brand.
About HasbroHasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).
Kafuka Fuura
My friend in China got one for me
Grimwing
Well drift and the minicons are on that promotional graphic. Guess minicons will get more of a push in the show.
T-Hybrid
"Nerd" has been mainstream for a loooong time now.
Fallout
i would pay good money for one of those gas cards.
Steevy Maximus
Totally
And I totally want one of those gas cards, look cool.
TCJJ
We hipster now.
FanimusMaximus
I wonder what was going through that girls mind while wearing that Rainbow Dash shirt.
SilverOptimus
News Post: Hasbro And Transformers At Licensing Expo 2015