Global Consumer Conference 2015 is taking place today and Hasbro just finished their presentation few moments ago. As usual TFW2005 has the event covered for you.
Hasbro CEO Brian Goldner was more than happy to discuss what the company has in store (literally) for us in the future.
Key points discussed:
- Upcoming Transformers toylines and entertainment.
- Tidbits from Transformers Cinematic Universe.
- Spinoff movies to focus around Bumblebee and other characters.
- More TF Comic Books, TV Series, Video Games planned.
- A secret Animatronic toyline planned for the future.
- Plans for the Star Wars series.
- New Frozen toyline by Hasbro and the success of My Little Pony.
Check out our full report, after the jump. Make sure to stick with TFW2005 as we bring you the best coverage around when it comes to Transformers content from BotCon 2015 and SDCC 2015. We are happy to say that Hasbro is enjoying a good success with their toylines and is looking forward to their new Disney licensing rights. Hasbro CEO Brian Goldner mentioned that there will be more Star Wars content in the next 5 years than what was seen in the past 30 years.
Hasbro will be revealing a whole new Frozen toyline in Early 2016. Hasbro is really happy about how My Little Pony franchise is performing at the moment as well.
Speaking to the audience, Brian Goldner mentioned that there is a fluid play pattern when it comes to Transformers. He mentioned that there is a connection between Physical Play and Digital Play with Transformers Video Games and Transformers Mobile Games. This play pattern is dubbed as Phygital.
Mr. Goldner mentioned that plans are underway for the upcoming Transformers movies in the Transformers Cinematic Universe.
“Last year was Transformers 4. It was quite a good success for us last year” said Brian Goldner. “We’ve begun to work with writers and we are now developing the Transformers [Cinematic] Universe beyond the first four movies. And we are continuing to have Television [programs] on the air with Cartoon Network where Transformers is performing quite well in the first quarter coming off of a movie year”.
Continuing on about the TFCU:“As we go forward, we would imagine several more Transformers Movies. Not just in the current lineage but also spinoffs and focusing on certain key characters that a beloved by the world over. Many of you know Bumblebee; the yellow Camaro
formally known as a yellow VW Bug and he is a beloved character by kids all over the world. We could see stories told around Bumblebee and other characters. We are in a process of building the brand equity around the Comic Book Business, our TV Business, our Digital Gaming Business and adding to that our new movie business of Transformers”.
He also mentioned the partnership with Paramount regarding the Transformers Franchise.“We don’t pay to produce the Transformers Movies. For us it’s really a reputational risk, it’s not a financial risk. Obviously they (Paramount) performed incredibly well”.
Furthermore he mentioned the relationship with Marvel while having a big franchise (Transformers) of their own.
“Well, we’ve been building Transformers for 10 years. It was out first movie property.” said Mr. Goldner. “In our conversations I don’t see that they (other companies such as Marvel) are reproaching. We treat their brands with much respect and effort as our own brands. That’s the true testiment of a Brand Partner. We are a great Brand Owner and as a result [of that] we also know how to manage other people’s brands who are great Brand Owners. We know what it take to make great Brand Effort with toys and games. We put our best effort and great resources into making Marvel Business and Lucas Business. We put an incredible effort into making a wonderful line of products”.
Finally Mr. Goldner mentioned that Hasbro is in development of a fully Animatronic toyline. Details of the line are kept in secret and mentioned that the debut will come later in the future. We believe that this may not necessarily be for Transformers. But there was a slight hint about it.