TFW2005 attended the Hasbro Third Quarter 2014 Earnings Conference Call live today.
The last financial quarter was very eventful for Hasbro. Not only the Hasbro-Discovery Hub Network was rebranded, the next Transformers Animated Series; Transformers: Robots In Disguise went to the Cartoon Network. Hasbro also appointed a new Brand President; Mr. John Frascotti. So, we joined the call unsure of what we might hear this time. Will it be good, bad or the usual? But we did not knew, that we were in for a treat as Hasbro made some important statements regarding the future of some of our beloved brands, including Transformers.
More than a year ago, TFW2005 revealed for the first time, a curious new Hasbro Trademark at the United States Patent & Trademark Office. The trademark is called AllSpark Pictures and it was only today that Hasbro revealed what it is. AllSpark Pictures is a new initiative by Hasbro where the Toy Company will produce Movies. Hasbro Studios will continue to provide content for the Television while AllSpark Pictures will cater the Live Action/Animated Movies.
The call contained:
- The success of Transformers: Age Of Extinction
- Transformers 5 Announced
- AllSpark Pictures
- Transformers: Robots In Disguise
- Why Transformers Titan Heroes Exist
You can find more information, after the jump. Hasbro CEO Brian Goldner:
Transformers: Age of Extinction delivered over 1 billion dollars at the global box office. This result, coupled with an innovative new line, drove strong year-over-year revenue gains in TRANSFORMERS. Through the first nine months of the year, TRANSFORMERS revenues are greater in international markets than in the U.S. and Canada segment, reflecting the mix of box office results and the global expansion of Hasbro. Overall, the brand is performing in line with the last movie year and we are well into development for the next installments of TRANSFORMERS content. This includes new television programming, as well as collaborating with the film makers on our next ideas to re-invent and re-imagine the TRANSFORMERS brand in movies.
This new relationship is a terrific complement to the prolific boys’ entertainment slate over the next several years, including film and television entertainment from Marvel and Lucasfilm, as well as the next theatrical installments of Hasbro’ s brands, G.I. JOE and TRANSFORMERS.
In the first quarter 2015, we are launching the next installment of TRANSFORMERS television programming, Transformers: Robots in Disguise. The all new show will debut on Cartoon Network in the U.S., the top-rated primetime network for boys’ ages 6-11 and 9-14. Hasbro has developed tremendous expertise in producing animation. We are working with the world’s best studios and we know how to produce top quality animation cost effectively. As our content strategy and all-screen strategy evolve, we are building upon our experience in animation and storytelling. In addition to television, there are select films where we are taking greater control of the process. We have two movies we are currently developing under our new film label, Allspark Pictures. These films are MY LITTLE PONY and JEM AND THE HOLOGRAMS.
We envision Allspark Pictures as a new way to make fresh and compelling movies, based on new and existing Hasbro brands, for audiences globally.
Deb Thomas, Hasbro CFO:
Entertainment and Licensing segment revenues grew 10%, fueled primarily by lifestyle licensing revenues for Hasbro Franchise Brands, including MY LITTLE PONY and TRANSFORMERS.
Cost of sales as a percentage of revenue in the quarter declined. This decline continues to reflect growth in entertainment properties, including TRANSFORMERS and MARVEL properties, as well as higher Entertainment and Licensing revenues.
During the Q&A Session, Mr. Goldner mentioned that AllSpark Pictures was formed in order to increase the focus and effort towards Live Action Movies.
Mr. Goldner also mentioned that Rescue Bots will continue on the newly rebranded Discovery Family.
A question was asked about the success of AOE. The CEO mentioned that he is happy with the growing emerging market for Transformers. He mentioned that they will continue to cater the success of the Chinese market. The second question targeted the International vs. US success of Age Of Extinction. Brian Goldner felt ok with the results, judging by his response.
CEO also explained why Titan Heroes line exists (it was as if he knew the Fan question). He mentioned that the line is mostly targeted at emerging markets due to their low prices.