We at TFW2005 are constantly on the hunt for exciting news from the Transformers Franchise. Today, thanks to United States Patent and Trademark Office (USPTO for short) we found out that Hasbro has applied for a new trademark last week.
The new trademark is titled “Transformers: Robots In Disguise” and is categorized under
- Video Game
- Toyline and Merchandise
The new trademark is categorized under two categories (video game and merchandise) with both of them stating “featuring an animated cartoon series“.
Right now, we are in the dark as you are. But, the best thing about Hasbro filing a new trademark is that we will see it in real life in the future… though unable to tell when (Mind you, Airachnid trademark was filed years before we actually saw her on the show).
Update: We have also learned that Hasbro has applied for this new trademark while the old trademark for RID (cartoon, toyline etc) is still live and active.
Stick with TFW2005 as we bring you the best news… first.
(Placeholder image Artwork by Don Figueroa, Colors and Layout by Joe Moore)
SilverOptimus
Heh heh. 3 months later… we finally found out.
nobleboivin
neat
Mizzinno
A redo/revisit to the RiD era… Yes please.
Ironhide4
This.
Starscream NZ
Writing for television would be quite different than writing a comic book.
No offense to Mairghread, I haven't read her comic work, but lets not pretend that TF Prime was any sort of pinnacle of writing prowess.
Autovolt 127
<2014
<still complaining about TFA's aesthetic
Toonimator
Paul Dini is a writer. He didn't 'style' any cartoon. I suppose you're implying TFA looked like the DCAU, in which case Bruce Timm is the proper reference, as the artist largely responsible for the character look of that universe… tho Teen Titans might be more appropriate than DCAU, since Derrick Wyatt worked on that show
O.Supreme
The term Robots in Disguise has been synonimous with Transformers since the very beginning. I doubt it refers specifically to any toy line, animated series, or comic-book series thus far. Hasbro probably just wants to ensure the term can be used with any product for the forseeable future.
YoungPrime
The only thing I recall liking about Animated was Team Chaar.
And that was despite most of their goofy designs.
But thats all.
YoungPrime
Or they could bring Roberts on board as a Producer/writer for the cartoon. Mairghread Scott has done both cartoon and comic so it's nothing out of the ordinary.
Griffin73
Hopefully this is referring to the IDW comic book series and not that crappy cartoon series.
Ratchets Hatch
Actually, I was thinking of the IDW Comics…
RedAlert Rescue
Animated Rodimus is a much better engineered toy than Classics Rodimus. And Hasbro and Takara learned a lot by making it engineering tricks you'd otherwise not have if Takara had not such a difficult task as trying to make a 3D object look like both forms seen in a highly stylised cartoon – so I give it credence for that. where as I sometime think looking at the latest Generations toys they might be accused of getting a bit lazy and taking short cuts – the over arching term i'd use for 2012-2013 toys is "Hollow".
Animated as a Cartoon my raise so eyebrows of the choice of styling a cartoon like Paul Dini but having a toyline that they want to sell to a broader demographic – it is certainly a look that turned some people off – a lot!
Personally I look on the toys as of themselves a distinct (and defined number) of toys that is a reasonably obtainable collection goal if you wanted to get the vast majority of them. in that respect it's like Binaltech or Alternity or Kissplayers.
That said I really dislike the more human looking designs like Huffer or the Constructicons. I don't think I ever really wanted a robot in dungarees 'period'.
But as a learning process for toy development they have Merit – and the show did invent Lockdown who is a good character.
As for the show it's only for 4 year olds if Teen Titans Justice League or the Tick is also for 4 year olds.
I'm not a fan of the Animated TV show I like the Music and I like the toys but it's never going to be top of my love list as a show – but at the same time that it exists does not offend me as such — where as IDW stuff does actually slightly offend me.
Animated is a bit like someone turning up dressed as Goofy at a Square-Enix Convention where as IDW to me is like someone showing up dressed as Judge Dredd – one has an excuse one does not (so much).
Animated's excuse is the were copying the prevailing animation style of the time due to me-tooism.
IDW to me was just a pointless reboot and not even one shared by a single theme but that is all over the darn place for a lot of reasons – I find having my Guzzlers Sidelined by what essentially is published Fanfiction that hardly anyone will have read a bit annoying. At least when Animated was the mainline there was alternative toys on the shelf and it was backed by a internationally available cartoon (more or less) when Hasbro make IDW toys they are not really making toys for the Japanese market or for anywhere else where most people do not even know there is a Transformers Comic – which is fine if the line they make is based on the brand History – but instead its something new pretending to be something old – and that is right on the coat tales of FOC/WFC which was pretty much the same idea revisionist history sold to you as history is a bit like trying to tell someone that New Battlestar Galactica is the same as old Battlestar Galactica as some of the names are the same.
The main critique some might say you can offer against Animated was that it was revisionist – and that is indeed the same critique i'd offer against IDW comics – at least Transformers Prime had enough new Characters in it to side step that issue for the most part. and it never really was trying to be or pretending to be G1 or a replacement for G1 which both Animated and IDW both like to pretend to be to some extent in some ways.
You can pay homage to G1 without trying to replace it for all the good and bad RID and AEC is that and even (shudder) the Movies.
If Hasbro decided to try to superseed G1 with the Movie Universe to the exclusion of all else then I'd be even more miffed – luckily they seem to know that it dies a natural death every 18 Months so they don't push it to far down your throat after that time. My issue and concern will be what they do between movies – if it's a cartoon heavily influenced by the movies that might be a little off putting to me if not handled with great sensitivity.
JDK
Watch it be all beastformers
Not… really…? It's no different from taking out a new trademark on The Dark Knight or The Last Airbender.
TF@TM
There were two new trademarks application last week, not just one – Two New Transformers Trademark applications found – Possibly Video Game Related | http://www.transformertoys.co.uk
It's unlikely either trademark is relating to an animation series as those are normally filed under the category for "Entertainment services, namely, an on-going animated television series for children". Games and DVD / Blu-Ray released are filed under the same categories as both of the new marks, "pre-recorded laser and video disc featuring an animated cartoon series".
SilverOptimus
They have already trademarked the old show and related products back in 2001. The old trademark is still live and active.
This is a new application. We still don't know what it's for.
Ratchets Hatch
Robots? Wearing disguises? What madness is this? But seriously, I would have thought they had already trademarked that.
EDIT: Ah it's for a show and a video game. I should learn to read.
LegendAntihero
I liked the RiD-Cybertron logo better than the block letters. Hopefully, the new logo won't be as bland.
RazorclawX
"Robots in Disguise" is as much part of the Transformers line as the title "The Transformers" itself (so is "More than Meets the Eye"; they're the two biggest taglines in the franchise); trying to say it should remain exclusive to a TV series that had that as the main subtitle is ridiculous.
Onsaud
As much as I love MTMTE (which is a lot), I just can't see it working on TV. Too many themes and events would get watered down and changed, and it just wouldn't be the same. I think the comic is the perfect medium for it. I just want something new out of this show, whatever it is.