What a blast from the past! Lmb3.net has obtained a 1986 Transformers The Movie Ziploc Promotion Salesman’s Sample Kit. As kids, most of us probably never saw this back in the day. So it’s interesting to see just what exactly was in this kit.
The kit itself came in a backpack. These kits came with promo sheets, copies of coupons to be used, a thermos, Powerdasher, iron-ons and amongst other items, sheets containing some revealing information. Just how well was the Transformers brand doing back in the 1980’s? Here’s the answer to that question:The third sheet in the packet actually has some really interesting information on it (or at least, interesting to me. It talks about the Transformers brand expecting to make $300 million in 1986. It also states that Transformers made $100 million in 1984, the most for any first year series ever at that time. I’m sure that record has probably been broken, but I’d love to know how that stacks up all time.
It says that there would be $20 million spent on advertising, and an additional $3 million spent promoting the movie. Maybe I’m thinking about it by today’s standards, but $3 million to promote a movie doesn’t seem like a lot, even in 1986.
As we near the 30th anniversary of the Transformers brand, it’s quite a revelation to know just how successful it was almost 30 years ago!
The author at lmb3.net was missing the Powerdasher figure and thermos from the kit. However his article has scans of several articles contained within the kit, including the iron-ons, promo sheets, and much more! Head on over to it to get a glimpse into the glory days of Transformers Generation 1!