Paramount Hosting a Reality TV Show to Cast Chinese Cast Members for Transformers 4

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…You read that right. Yahoo! reports that as part of a deal with a Chinese TV studio, Paramount is working on a show named Transformers 4 Chinese Actor Talent Search of which the four winners of the show (Two WITH acting experience and two without) will be given roles on the upcoming fourth film in the franchise.

HONG KONG – Having announced plans in early April for Transformers 4 to be a Chinese co-production involving the inclusion of some Chinese content, Paramount Pictures has now gone one step further in shaping the project along Chinese lines – by casting its Chinese roles through a reality television show, one of the most popular forms of entertainment in the country.
Launched at a press conference in Beijing on Thursday, the Transformers 4 Chinese Actor Talent Search will be a new talent competition television show in which the four winners – two with professional acting experience, two without – will be granted roles in the next entry of the franchise.

The show is set to commence broadcast in China in June 2013, with a panel of judges comprising Sid Ganis, the former head of the Academy of Motion Pictures Arts and Sciences and the current chairman of Jiaflix; the film’s producer Lorenzo DiBonaventura and casting director Denise Chamian; Paramount’s marketing and distribution chief Megan Colligan.

The film’s Chinese backers will be represented by Jia Qi, deputy director of the film’s Chinese co-producers China Movie Channel; and Liang Longfei, vice-president of m1905, the channel’s portal through which contestants (who need to be over 18) can register for the show.

Producers said the four winning contestants will join “a number of talented Chinese actors and actresses” in Transformers 4. The third film in the franchise, Dark of the Moon, generated $165 million in China, and stands fourth in the country’s overall box-office rankings behind Avatar, Lost in Thailand and Journey to the West: Conquering the Demons.

Through pre-recorded video footage, Ganis told the Chinese press that the show will “give actors and fans of the Transformers franchise the opportunity to be appearing in a major motion picture, and it will provide the world audience yet another glimpse of the Chinese people, the Chinese culture and China itself.”

DiBonaventura added that his team “are looking forward to becoming more and more part of the Chinese audience’s experience by bringing the Chinese culture, Chinese traditions and Chinese talent into the movie”.

By hyping the production of the film with a reality show, the Transformers producers have certainly tapped into the demands of China’s vast television audiences. The country’s viewers have become increasingly transfixed in recent years by this format, and the most-viewed programs today are dating shows as well as one in which celebrities participate in an extended period of training in high-platform diving.

Discussion / Comments (Jump to this Thread on the Boards)

  1. Red Goblin's Avatar Red Goblin says

    The Hollywood Reporter is reporting that "Transformers 4 Chinese Actor Talent Search" is a new talent competition show that will be hitting Chinese airwaves in June.
    The film’s Chinese backers will be represented by Jia Qi, deputy director of the film’s Chinese co-producers China Movie Channel; and Liang Longfei, vice-president of m1905, the channel’s portal through which contestants (who need to be over 18) can register for the show. Producers said the four winning contestants will join “a number of talented Chinese actors and actresses” in ‘Transformers 4.’ The third film in the franchise, Transformers: Dark of the Moon,’ generated $165 million in China, and stands fourth in the country’s overall box-office rankings behind ‘Avatar,’ ‘Lost in Thailand’ and ‘Journey to the West: Conquering the Demons.’


    Through pre-recorded video footage, Sid Ganis told the Chinese press that the show will, “give actors and fans of the Transformers franchise the opportunity to be appearing in a major motion picture, and it will provide the world audience yet another glimpse of the Chinese people, the Chinese culture and China itself.” While Lorenzo DiBonaventura added that his team, “are looking forward to becoming more and more part of the Chinese audience’s experience by bringing the Chinese culture, Chinese traditions and Chinese talent into the movie”.


    Paramount Pictures To Cast Chinese Actors For ‘Transformers 4′ Via A Reality TV Show | Flicks and Bits

  2. Shockwaved's Avatar Shockwaved says

    I just heard about it.

    Not sure what to think about it, but it seems an insane way of casting someone.

  3. sideswipeprime*'s Avatar sideswipeprime* says

    The only reason they are doing this is for money, they spend a few bucks on a reality tv show to get attention for the Chinese to watch the movie. This is very unnecessary and thisovie is turning like a joke to me. For once can't they stop thinking about the money and making shit transformers films.

  4. Stygian360's Avatar Stygian360 says

    This seems... weird. Very obviously a nod towards trying to curry favor with the population of China- a place where the TF movie franchise is quite popular- but otherwise seems pointless. No worse than "Here Comes Honey Boo Boo" or any of the other inane stateside reality shows that we have here, but still seems like an odd concept. Perhaps 'circus like atmosphere' is the best way to describe how I feel about this. More and more the hype machine surrounding these movies builds and eventually this cash cow's teets are going to run very, very dry. Then what?

  5. Alejandro27's Avatar Alejandro27 says

    haha this is an all time low, reality tv is the bottom of the barrel. This has to be for a nonspeaking role, or a one liner at the very least.

  6. MindChamber's Avatar MindChamber says

    lol what a circus is right, I still remember the "Choose Optimus' line" contest, where "Do a Barrel Roll" won first place.

    If people dont see how much of a joke Bay considers this property by now, I dont know what will change their minds.

  7. ngnikolaos's Avatar ngnikolaos says

    Quote:
    Originally Posted by Alejandro27 View Post
    This has to be for a nonspeaking role, or a one liner at the very least.
    So basically they will be voicing Transformers.

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