Hasbro have begun advertising their 2012 Charity promotion. The promotion called “Be a Joy Maker” is being run in association with charity GenerationOn and Toys for Tots. The concept is simple – charitable individuals or groups can share what they are doing to help their communities; and for every project shared, Hasbro will donate a toy to Toys for Tots. The goal is to reach 100’000 projects / toy donations and at the current time they are standing at a little over 35’000. So here’s a challenge to all you big-hearted fellows in the Transformers community – let’s show them our best side and help GenerationOn hit that target! Find out more at the GenerationOn Share Joy page.
Also check out The Hub’s commercial for all of this, which features clips from Transformers Rescue Bots: