The LA Times is reporting a new advertising campaign for Transformers the Ride at the Staples Center;
What looks like a giant, smoldering gap in the side of Staples Center in downtown Los Angeles is not the result of the latest disaster to befall the City of Angels.Instead, it is the latest over-the-top campaign stunt for a new attraction set to open May 25 at Universal Studios Hollywood.
A giant laminate stuck to the side of the sports venue makes it look as if an 80-foot tall, 20-ton metal alien creature from the movie “Transformers” busted a hole through the building. The laminate will remain on Staples Center until Tuesday.
The stunt is meant to bring attention the opening of Transformers: The Ride 3D, an attraction that features the “autobot” and evil “decepticon” characters from director Michael Bay’s “Transformers” movies.
It’s a thrill ride that carries guests along a track and envelops them in the world of Transformers using special effects and high-definition 3-D technology.
Two years ago, Universal Studios Hollywood launched a similar stunt to promote the opening of the park’s new King Kong 360 3-D attraction. Back then, the park used giant footprints to make it seem as though the giant ape had stomped through Dodger Stadium
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TheTFReview
I will be riding/walking through it this week at a special blogger's preview. So excited
Here's another image of the Staples poster, with the smoke/rubble effects.
http://behindthethrills.com/2012/04/transformers-are-coming/
AutobotMaster44
Can't wait for this ride to open!!! I want to ride it so bad!
Geof7609
I got a picture of that a couple weeks back, didn't realize there was another one elsewhere! You can see a few wrecked cars in there, too.
tfprime32
same here i saw it last week of march to 1st week of april on the building if your driving on the 405 and theres a parking stuckture on your left thees a huge poster just like the same as the staple center and next to it has a huge decepticon symblol!!!!
and i also saw on a build board it says"ADVISORYTRANSFORMERS ARE COMING!" IT WAS SWEET I took a pick of it of those things on my phone but still figureing out it!
RW8U
I saw this like a week ago and I asked about it on an earlier thread cause I didn't really see exactly what it was. There's supposed to be a huge decepticon symbol on the other side of the building, too.
tfprime32
Transformers at the staple center!
check out this video from ch 2 news! IT is funny!
Transformers Are Coming! Decepticon Crashes Into Staples Center « CBS Los Angeles
TylerMirage
Cool.
MTME
the same way the debris is in three neat little piles in the front of it.
Stygian360
Does anyone know if the Deluxe Evac is supposed to be available at the Univ. Studios gift shop stateside when this ride goes live in late May? Planning a trip out that way when family is in town and will be taking in the show, but want to know if I should keep an eye out for the figure as well.
Russian fan
Ho-ho!!! Wow!!! Too big for Megatron, more like Shockwave.
Lumpy
I'm stoked… I'm going back to Cali in late May, and Universal is totally on the list, becaue of this ride… I can't wait.
Exodus
Nice, I'll check it out after everyone else does
Crumplezone
How does one break through a wall sanding still?
Cool, nevertheless.
ken8kuhletz08
This is so cool!
NEST SOLDIER
Looks like Shockwave isn't dead after all…
mrclean08
I just got an annual pass to Universal Studios a couple months ago. Perfect timing for the arrival of this ride. Will be going to the premiere of the ride!
Max-prime
I figured that what it was when I saw it on ESPN
MetalicGrunt
No Megs was just stopping by to watch the Kings destroy the Canucks
WWELORD
megatron must have found out both of L.As teams are going to the playoffs
Barricade24
Megatron was here.