Transformers Prime Japan Arms Microns Designer Comments

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2005 Boards staff member SydneyY sent us some more information on that mysterious Matrix shaped item we thought was an alarm clock featured in the recent Dengeki Hobby scans. It’s not actually an alarm clock at all but a “Cybertron Satellite” – a monitor in the shape of Matrix. It is set up in various retailers in Japan (Hakuhinkan, Yodobashi Camera, Bic Camera to name a few) and the retailers with this are expected to sell exclusives. What those exclusives are remains to be seen – possibly more Microns or other campaign toy items?

There is also a short article in the magazine, explaining where the idea to include the stickers and Arms Microns came from – and also that they will be featured in omake (animated shorts) at the end of the Japanese Prime episodes. Read on to check it out!

The reason behind Japan only “Arms Micron”
Takashi Nakase: The biggest reason is that we wanted to raise the target age group. In past series, the target ages were small children and their fathers, but the age group which is actually able to enjoy transforming toys is 7 ~ 9 years old. We went back to the beginning and considered appropriate products for that age group, and came up with the concept of “customising”. That is why Arms Microns need to be assembled from parts, and stickers are included to be put on the main figure – to give the feeling of “completing” the toy as one’s own.
Hironori Kobayashi: We conducted a play session with children where they played freely with Movie series Transformers, mixed with various items such as Minicons, and found that they mostly enjoyed combining Minicons to make larger weapons or to customise the Transformers. We thought it might have some potential.

There will be short flash animation, “Arms Micron” episodes added after the main “Prime” episodes. About their background –

Kobayashi: We considered their background story from an early stage as we thought the existance of the Microns required an explanation. There were some ideas, and we decided to go with a story that (the Microns) were originally Energon present on Earth, and they adopted the forms of Transformers. In the story, the Transformers in the show (“Prime”) are not even aware that their weapons are in fact Microns.

Mr.Nakase also developed an iPhone application (not available outside Japan) –
“there are many adult TF fans, and I created it for them so that they can enjoy transformation without having the actual toys in hand. It is a simple game but rather exciting. If you have an iPhone, please download it and try it. It is free.”

Final words
Kobayashi: I know long time fans are surprised at the way we are marketing “Prime” domestically. There are some dramatic changes. We feel this is a challenge which we have to take on in order to continue the Transformers brand in the future. This is a challenging year for us – please kindly watch over us.

Discussion / Comments (Jump to this Thread on the Boards)

  1. Sol Fury's Avatar Sol Fury says

    Now we know what the story behind that weird Matrix looking thing is - it's called a Cybertron Satellite, and stores displaying it will be selling exclusives.

    Transformers Prime Japan Arms Microns Designer Comments - Transformers News - TFW2005

    2005 Boards staff member SydneyY also sent us over this translation of a brief interview in Dengeki Hobby magazine explaining the reason for the inclusion of the Arms Microns with Japanese Transformers Prime toys, and also that they will have their own animated shorts after the main Transformers Prime episodes.



    The reason behind Japan only "Arms Micron" -
    Takashi Nakase: The biggest reason is that we wanted to raise the target age group. In past series, the target ages were small children and their fathers, but the age group which is actually able to enjoy transforming toys is 7 ~ 9 years old. We went back to the beginning and considered appropriate products for that age group, and came up with the concept of "customising". That is why Arms Microns need to be assembled from parts, and stickers are included to be put on the main figure - to give the feeling of "completing" the toy as one's own.
    Hironori Kobayashi: We conducted a play session with children where they played freely with Movie series Transformers, mixed with various items such as Minicons, and found that they mostly enjoyed combining Minicons to make larger weapons or to customise the Transformers. We thought it might have some potential.

    There will be short flash animation, "Arms Micron" episodes added after the main "Prime" episodes. About their background -

    Kobayashi: We considered their background story from an early stage as we thought the existance of the Microns required an explanation. There were some ideas, and we decided to go with a story that (the Microns) were originally Energon present on Earth, and they adopted the forms of Transformers. In the story, the Transformers in the show ("Prime") are not even aware that their weapons are in fact Microns.

    Mr.Nakase also developed an iPhone application (not available outside Japan) -
    "there are many adult TF fans, and I created it for them so that they can enjoy transformation without having the actual toys in hand. It is a simple game but rather exciting. If you have an iPhone, please download it and try it. It is free."

    Final words -
    Kobayashi: I know long time fans are surprised at the way we are marketing "Prime" domestically. There are some dramatic changes. We feel this is a challenge which we have to take on in order to continue the Transformers brand in the future. This is a challenging year for us - please kindly watch over us.

  2. takarei has no avatar! takarei says

    so when will they talk about arms micron coming to the US. or are we still sol

  3. Anguirus's Avatar Anguirus says

    Quote:
    Kobayashi: We considered their background story from an early stage as we thought the existance of the Microns required an explanation. There were some ideas, and we decided to go with a story that (the Microns) were originally Energon present on Earth, and they adopted the forms of Transformers. In the story, the Transformers in the show ("Prime") are not even aware that their weapons are in fact Microns.
    I'll hand it to them, that's funny, and novel.

    IMHO Takara is really doubling down on TFP being targeted for the 7-9 set, which is interesting because we mostly drool over their adult collector stuff.

  4. tfprime32 has no avatar! tfprime32 says

    Quote:
    Originally Posted by takarei View Post
    so when will they talk about arms micron coming to the US. or are we still sol
    how about not and we say they did it!

    just buy the minicrons from previous tf sets!

  5. backlash3906's Avatar backlash3906 says

    Quote:
    Originally Posted by takarei View Post
    so when will they talk about arms micron coming to the US. or are we still sol
    I'm allowing myself to dream of them, still unpainted on runners, coming to a future customizing class. Or some kind of store exclusive.

  6. seekerblackout has no avatar! seekerblackout says

    They have little guys living in their arms?! Even those with thin as hell arms like Starscream or Arcee? Oh, Takara...

  7. ZacWilliam's Avatar ZacWilliam says

    Quote:
    Originally Posted by backlash3906 View Post
    I'm allowing myself to dream of them, still unpainted on runners, coming to a future customizing class. Or some kind of store exclusive.
    They'd be PERFECT blindpacked like the Lego minifigures.

    -ZacWilliam, any new minicons would be perfect that way. Even on sprues with stickers. That sounds like awesome fun.

  8. Runamuck's Avatar Runamuck says

    Quote:
    Mr.Nakase also developed an iPhone application (not available outside Japan) -
    "there are many adult TF fans, and I created it for them so that they can enjoy transformation without having the actual toys in hand. It is a simple game but rather exciting. If you have an iPhone, please download it and try it. It is free."
    I guess I can say "they get everything cool in Japan". Because I wouldn't mind this(but for Android).

  9. Sprocket has no avatar! Sprocket says

    Quote:
    Originally Posted by ZacWilliam View Post
    They'd be PERFECT blindpacked like the Lego minifigures.

    -ZacWilliam, any new minicons would be perfect that way. Even on sprues with stickers. That sounds like awesome fun.
    They're about twice to three times the size of all the blind-packed product on the market, save, maybe, MAYBE for Playmobil, and that's the exception, not the rule.

    Don't hold your breath.

  10. ZacWilliam's Avatar ZacWilliam says

    Quote:
    Originally Posted by Sprocket View Post
    They're about twice to three times the size of all the blind-packed product on the market, save, maybe, MAYBE for Playmobil, and that's the exception, not the rule.

    Don't hold your breath.
    Um... Most minicons aren't nearly that much bigger than a Lego figure. And considering they'd be on sprues, unassembled and unpainted.

    I really don't think it's impossible.

    -ZacWilliam, not that it'll happen, but unless these are really huge compaired to most minicons it doesn't seem impossible at all.

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