Chevrolet "Spark" China With Transformers: Dark of the Moon Tie-Up

Chevrolet-China-SPARK-MYSELF-Transformers-21

Look who’s getting a huge attention is China… It’s not Bumblebee… Nope, not Optimus Prime either. Guess who? The TwinsSkids and Mudflap.

Shanghai General Motors’ sub-brand Chevrolet has just rolled out the “SPARK MYSELF” campaign to promote the new ‘Chevrolet Spark‘ in the People’s Republic of China .

Aimed at China’s youth market, Chevy have created a multifaceted campaign, utilizing various things from: graffiti, urban dance, music, light shows, online elements, TV commercials and even an endorsement deal with the upcoming movie Transformers: Dark of the Moon. The new model officially launched in the Mainland last week at the 2010 Guangzhou Auto Show (although it was technically first introduced in Shanghai in April 2010).

Remember the new Trademark Hasbro filed, not too long ago? “Spark Your Summer”… Who knows?

More photos from the event…. After the jump. Images and Info courtesy of Chinasmack.com.

Discussion / Comments (Jump to this Thread on the Boards)

  1. wildfly's Avatar wildfly says

    Allow me to be the first of many to say 'I don't like how that robot looks.'

  2. Houndvoice's Avatar Houndvoice says

    It's fitting that slogan, in Norwegian 'spark myself' means kick me...

  3. excelhedge's Avatar excelhedge says

    what is wrong with skids's face?

    Lemme guess he pissed of Prime and had his face ripped off

  4. SilverOptimus's Avatar SilverOptimus says

    Quote:
    Originally Posted by Houndvoice View Post
    It's fitting that slogan, in Norwegian 'spark myself' means kick me...

  5. Yaujta's Avatar Yaujta says

    Is that really an official DotM Transformer, or just a product representation? Meaning, similar to the dancing bot from that older car commercial? Just there to show off the vehicle.
    If it's an official Skids, PLEASE let him die quickly in the movie.

    The paint on the car is pretty cool, but the bot looks like it was passed by Devastator.

  6. Omegatron Prime's Avatar Omegatron Prime says

    looks like shockwave raped skids and this is their unholy offspring.

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